管理市场

市场可以向不同国家和地区分配不同的设置,从而帮助您管理品牌体验。市场中可以包含一个国家/地区,也可以包含一组国家/地区。例如,您可以针对加拿大、美国和墨西哥创建一个名为“北美”的市场,所有国家均采用一组设置。如果您希望仅对日本市场应用另一组设置,则可以创建另一个仅针对日本这一个国家的市场。

本页相关主题

  • 首次访问市场

  • 管理市场所需的员工权限

  • 市场类型

  • 添加市场

  • 预览市场

  • 激活市场

  • 停用市场

  • 删除市场

  • 编辑现有市场中的国家和地区

首次访问市场

如果您在注册 Shopify 后立刻可访问 Shopify Markets,系统将已为您创建以下市场:

  • 主要市场:您向其销售产品的主要国家或地区。这通常是您的母国或国内市场,由您的商店地址或基本货币决定。

  • 国际市场:与您类似的商家还向其中销售产品的热门国家和地区的策展列表。

  • 您不向其中销售产品的国家/地区:不属于其他市场的所有其他国家和地区。这些国家/地区的客户无法从您的商店中结账。

默认情况下,国际市场处于非活跃状态。这意味着在您激活该市场之前,这些国家/地区的客户无法结账。

如果您在 Shopify Markets 发布之前是 Shopify 商家,您以前的设置将迁移到以下市场:

  • 主要市场:您向其销售产品的主要国家或地区。这通常是您的母国或国内市场,由您的商店地址或基本货币决定。

  • 根据您商店中之前配置的任何货币、国际价格、手动汇率或国际域名,系统会为您创建其他单一国家/地区市场。例如,如果您的商店位于加拿大,并且商店中之前已启用美元,系统则会为您创建一个美国市场。

  • 国际市场:您向其中发货但没有启用当地货币的所有其他国家和地区。

  • 您不向其中销售产品的国家/地区:不属于其他市场的所有其他国家和地区。这些国家/地区的客户无法从您的商店中结账。

如果您的付款设置中之前已启用所有具有当地货币的国家和地区,系统则会将这些国家和地区添加到您的国际市场中,并为其启用这些当地货币。

您最多可以有 50 个市场,但迁移后,某些商店可以有超过 50 个市场。这基于您之前已启用的独特国家/地区的数量。您可以继续使用这些现有市场,但只有在您的市场数量少于 50 个时,您才能添加其他市场。

我们建议您将具有类似定价策略的国家和地区合并到多国家/地区市场中。例如,如果您之前在付款设置中启用了加拿大、美国和墨西哥,但未对任何国家设置自定义价格或特定策略,那么您可以将这三个国家/地区移动到一个名为“北美”的市场中。

管理市场所需的员工权限

商店员工可以基于现有权限组合来访问市场。员工需要以下所有权限才能访问市场页面。

通用权限:

  • 主页

  • 订单(包括编辑和导出)

  • 产品(包括导出)

  • 报告

  • 控制面板

  • 折扣

在线商店权限:

  • 域名

管理权限

  • 管理设置

市场类型

主要市场

主要市场是您向其销售产品的主要国家/地区,并且通常是您的母国或国内市场。

即使您的商店货币与设置 > 商店详细信息的商店地址部分的国家/地区不匹配,您的主要市场也由设置 > 商店详细信息中的商店货币决定。例如,如果您的商店地址位于美国,但您的商店货币设置为加元,则您的主要市场将设置为加拿大。

默认情况下,您对商店进行的所有更改都会影响您的主要市场。当您更改产品价格或设置新的库存地点时,这些更改会自动应用于您的主要市场。

市场页面中,您的主要市场设置是固定的,无法编辑。查看主要市场详细信息时,请使用直接链接导航到 Shopify 后台的其他部分来管理设置。

更改商店货币

更改商店货币还会更改您的主要市场,因为主要市场由商店货币决定。

如果您更改商店货币,则主要市场将更改为新货币对应的国家/地区。如果新国家/地区已存在于某个单一国家/地区市场中,则该单一国家/地区市场将被删除。之前的主要市场对应的国家/地区将移至您的国际市场。

例如,如果您的商店货币设置为加元,并且您将其更改为美元,则您的主要市场将更改为美国。如果您已有一个用于美国的单一国家/地区市场,那么该市场将被删除。加拿大将移至您的国际市场。

如果您的商店已获得销售额,您需要联系 Shopify 支持才能更改商店货币。

详细了解如何更改收入款项货币。

每个国家/地区只能包含在一个市场中。

单一国家/地区市场

单一国家/地区市场仅包含一个国家/地区。创建新的单一国家/地区市场时,系统会将该市场的基本货币设置为该国家/地区的货币。如果该货币不受支持,则系统会将基本货币设置为您商店的基本货币。

您应使用单一国家/地区市场向您采用特定目标策略的国家和地区销售产品。例如,如果您的主要市场是加拿大,而国际销售额的很大一部分来自美国,那么创建仅面向美国的市场可在美国客户浏览您商店时为其提供专门的本地化体验,这有助于增加您的销售额和转化率。

多国家/地区市场

多国家/地区市场包含多个国家/地区。当您创建多国家/地区市场时,系统会将默认的基本货币设置为您商店的基本货币并启用多币种。如果您为多国家/地区市场禁用多币种,那么该市场的所有客户在购物时都使用该市场的基本货币或您选择的另一种基本货币。

多国家/地区市场的基本货币用于设置固定产品价格。

为方便起见,请将采用类似目标策略的国家和地区合并到多国家/地区市场中。例如,您可能向德国、法国、比利时和意大利销售产品,并且这些国家都具有相同的产品定价、运费和域名。在这种情况下,您可以创建一个包含这四个国家的市场。

国际市场

首次访问 Shopify Markets 时,系统会为您创建国际市场。该市场包含与您类似的商家可能向其中销售产品的国家和地区的策展列表。默认情况下,国际市场处于非活跃状态。通过激活国际市场,您可以开始向国际市场中的所有国家/地区销售产品。

您的销售未面向的国家/地区和区域

市场页面包含一个市场,名为您不向其销售产品的国家/地区。此市场由系统自动创建,无法删除。它包含您目前不向其销售产品的所有其他国家和地区。当这些国家/地区的客户访问您的在线商店时,他们将看到与您的主要市场关联的默认语言和货币,但无法结账。

当您将此市场中的国家和地区添加到新市场时,它们将从此列表中删除。

添加市场

当您想为特定地区的客户自定义在线商店体验时,您可以在市场页面添加新市场。例如,您可能希望将一组国家/地区(例如北美)或一个国家/地区(例如加拿大)作为目标销售市场。通过 Shopify Markets,您可以创建对您的业务有意义的市场。

添加新市场时,系统会根据类似商店为您提供推荐市场。根据同一主要市场中类似商家的数据,这些推荐市场是您最有可能实现成功销售的国家和地区。

如果您创建的新市场包含已属于其他市场的国家/地区或区域,则该新市场会覆盖现有市场。该国家/地区或区域会添加到您的新市场,并从现有市场中删除。如果该现有市场不包含任何其他国家/地区或区域,则系统会自动删除该市场,其任何关联的国际价格、域名、子文件夹或自定义项也会一并删除。

如果您已向新市场中包含的所有国家和地区发货,默认情况下,市场将处于活跃状态。否则,新市场将处于非活跃状态,并且您需要先激活市场,然后客户才能从您的商店中结账。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 点击添加市场

  3. 输入市场名称。此名称可帮助您在 Shopify 后台中识别市场,但不会向客户显示。

  4. 点击添加国家/地区

  5. 添加要在此市场中包含的国家和地区。

  6. 点击完成,然后点击保存

预览市场

您可以在 Shopify 后台中预览市场的客户体验。您可以使用您添加到该市场的任何语言预览活跃市场和非活跃市场。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 点击您要预览的市场旁边的管理

  3. 预览列表中,选择要在您的在线商店中预览的语言。

激活市场

如果您还未向新市场中的所有国家和地区发货,默认情况下,市场将处于非活跃状态。这意味着这些国家和地区的客户无法在您的商店中结账。

您需要先为某个市场中的所有国家和地区设置运费,然后才能激活该市场。您可能需要配置其他市场设置,例如域名、语言、货币和定价,然后才能激活市场并开始向这些国家和地区销售产品。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 点击您要激活的市场旁边的管理

  3. 点击激活市场

停用市场

如果您不想再向特定市场中的客户销售产品,您可以停用该市场。此操作不会影响您的任何现有订单。在您停用某个市场时,该市场的所有设置都会保存,这意味着您可以选择在将来的某个时间轻松重新激活该市场。停用市场不会更改或删除您的配送区域,但来自非活跃市场的国家/地区的客户无法结账。

如果您停用具有关联的顶级域名或子域名的市场,该域名现在会将客户自动重定向到您的主要市场的域名。但是,停用使用子文件夹设置的市场将导致这些子文件夹 URL 停止工作。建议您设置重定向,以确保客户仍可以访问您的店面。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 点击您要停用的市场旁边的管理

  3. 更多操作列表中,点击停用市场

  4. 点击停用进行确认。

删除市场

您可以在市场页面中删除市场。这可以阻止该市场中的客户进行结账,并且子文件夹 URL 将不再有效,但不会影响现有订单。删除市场会将该市场永久性删除。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 点击您要删除的市场旁边的管理

  3. 更多操作列表中,点击删除市场

  4. 点击删除进行确认。

编辑现有市场中的国家和地区

随着跨境销售策略的变化,您可以在现有市场中添加或删除国家/地区。

向现有市场中添加国家/地区

您可以向现有市场中添加国家/地区。例如,如果您有一个多国家/地区市场并已向其中的法国和德国销售产品,那么您可能还会决定开始向意大利销售产品。您可以将意大利添加到现有的多国家/地区市场中。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 在您要向其中添加其他国家或地区的市场旁边,点击管理

  3. 点击编辑,然后点击添加国家/地区

  4. 搜索要添加的国家/地区,然后选择其名称旁边的复选框。

  5. 点击完成,然后点击保存

从现有市场中删除国家/地区

您可以从现有市场中删除国家/地区。例如,您可能拥有一个北美市场,其中包含美国、加拿大和墨西哥。为在加拿大获得成功,您已竭尽全力,但销售额并未达到预期,因此您决定专注于其他市场。在这种情况下,您可以将加拿大从北美市场中删除。这会将加拿大移动到您的销售未面向的国家/地区,并且加拿大的客户无法再进行结账。

如果您想从现有市场中删除一个国家/地区并将其添加到单一国家/地区市场中,则无需按照下方的步骤操作,而是按照添加新市场中的步骤操作。例如,如果您的一个多国家/地区市场包含欧盟范围内的所有国家/地区,而您在德国的销售额增长较快,那么您可能会决定对在德国的销售制定更有针对性的策略。通过针对德国添加新市场,您可以创建一个针对德国的专门市场,而将所有其他欧盟国家/地区仍留在初始的多国家/地区市场中。

步骤:

  1. 在 Shopify 后台中,转到设置 > 市场

  2. 在您要从其中删除国家或地区的市场旁边,点击管理

  3. 点击编辑

  4. 删除此市场中您不想再向其销售产品的国家和地区。

  5. 点击保存

Shopify商户官网原文详情:

Managing markets

Markets help you manage the experience of your brand by assigning different settings to different countries and regions. A market can contain a single country or region, or a group of countries or regions. For example, you can create a market called North America that targets Canada, the United States and Mexico, all with one group of settings. If you have a different group of settings that you want to apply only to Japan, then you can create another market that targets only the country of Japan.

On this page

  • Accessing markets for the first time

  • Staff permissions required for managing markets

  • Market types

  • Add a market

  • Preview a market

  • Activate a market

  • Deactivate a market

  • Remove a market

  • Editing the countries or regions within an existing market

Accessing markets for the first time

If you have access to Shopify Markets immediately after signing up to Shopify, you will have the following markets created for you:

  • Primary market: The main country or region that you will sell to. This is often your home or domestic market, which is determined by your store's address and base currency.

  • International market: A curated list of popular countries or regions that merchants similar to you also sell to.

  • Countries you don't sell to: All other countries or regions that don't belong to another market. Customers in these countries can’t check out from your store.

The international market is inactive by default. This means that customers in these countries can’t check out until you activate the market.

If you were a Shopify merchant prior to Shopify Markets being released, your previous settings are migrated into the following markets:

  • Primary market: The main country or region that you sell to. This is often your home or domestic market, which is determined by your store's address and base currency.

  • Other single-country markets are created for you based on any currencies, international prices, manual foreign exchange rates, or international domains that were previously configured on your store. For example, if your store is based in Canada and the United States Dollar was previously enabled on the store, then a United States market is created for you.

  • International market: All other countries or regions that you ship to but that don’t have local currencies enabled.

  • Countries you don't sell to: All other countries or regions that don't belong to another market. Customers in these countries can’t check out from your store.

If all countries or regions that had a local currency available were previously enabled in your payment settings, then these countries and regions are added to your International market with those local currencies enabled.

You can have a maximum of 50 markets, but some stores may have more than 50 markets after migration. This is based on the amount of unique countries or regions you previously had enabled. You can continue to use these existing markets, but you won't be able to add any additional markets until you have fewer than 50.

We recommend that you combine countries or regions that have a similar pricing strategy into multiple-country markets. For example, if you previously had Canada, the United States, and Mexico enabled in your payment settings, but did not have any customized prices or specific strategies for each country then you can move these three countries into a single market called North America.

Staff permissions required for managing markets

Store staff members can access markets based on a combination of existing permissions. A staff member needs all the following permissions to access the Markets page.

General permissions:

  • Home

  • Orders (including editing and exporting)

  • Products (including exporting)

  • Reports

  • Dashboards

  • Discounts

Online Store permissions:

  • Domains

Administration permissions:

  • Manage settings

Market types

Primary market

Your primary market is the main country or region that you sell to, and is often your home or domestic market.

Your primary market is determined by your store currency in Settings > Store details, even when your store currency doesn’t match the country that is in the store address section of Settings > Store details. For example, if your store address indicates the United States, but your shop currency is set to Canadian Dollars, then your primary market is set to Canada.

All changes that you make to your store affect your primary market by default. When you change your product prices or set a new inventory location, the changes apply automatically to your primary market.

Within your Markets page, your primary market settings are fixed and can't be edited. When viewing your primary market details, use the direct links to navigate to the other sections of your Shopify admin to manage your settings.

Changing your store currency

Changing your store currency also changes your primary market because your primary market is determined by your store currency.

If you change your store currency, then your primary market is changed to the country or region for that new currency. If the new country already exists in a single-country market, then that single-country market is removed. Your old primary market country is moved to your international market.

For example, if your store currency is set to CAD and you change it to USD, then your primary market is changed to the United States. If you already had a single-market for the United States, then that market is removed. Canada is moved to your international market.

If your store has already made sales, then you need to contact Shopify Support to change your store currency.

Learn more about changing your payout currency.

Each country or region can only be a part of one market.

Single-country markets

Single-country markets contain only one country or region. When you create a new single-country market, the base currency for the market is set to the currency for that country. If the currency is not supported, then the base currency is set to your store's base currency.

You should use single-country markets to sell to countries or regions that you have a specific targeting strategy for. For example, if your primary market is Canada and a significant portion of your international sales begin to come from the United States, then creating a market targeting only the United States can help increase your sales and conversions by giving United States customers a dedicated and localized experience when browsing your store.

Multiple-country markets

Multiple-country markets contain more than one country or region. When you create a multiple-country market, the default base currency is set to your store's base currency, and multi-currency is enabled. If you disable multi-currency for a multiple-country market, then all customers in that market shop in the market's base currency, or another base currency that you select.

The base currency for a multiple-country market is used to set fixed product prices.

For simplicity, combine countries or regions with similar targeting strategies together into multiple-country markets. For example, you might sell to Germany, France, Belgium, and Italy, and each of these countries share the same product pricing, shipping rates, and domain. In this case, you can create one market that contains all four countries.

International market

An international market is created for you when you first access Shopify Markets. It includes a curated list of countries and regions that other merchants similar to you might sell to. The international market is inactive by default. You can start selling to all countries within the international market by making it active.

Countries and regions you don’t sell to

Your Markets page includes a market called Countries/regions you don't sell to. This market is created automatically and can't be deleted. It includes all other countries or regions that you don’t sell to currently. When a customer from any of those countries or regions visits your online store, they view the default language and currency associated with your primary market, but they can't check out.

When you add countries or regions from this market into new markets, they are removed from this list.

Add a market

When you want to customize your online store experience for customers in a specific region, you can add a new market from the Markets page. For example, you might want to target a group of countries like North America, or a single country, like Canada. Shopify Markets lets you create the markets that are meaningful to your business.

When adding a new market, recommended markets are suggested based on stores that are similar to yours. These recommendations indicate countries or regions where you're most likely to have success selling, based on data from similar merchants within the same primary market.

If you create a new market that includes countries or regions that are already part of another market, then the new market overrides the existing one. The country or region is added to your new market and is removed from the existing market. If the existing market contains no other countries or regions, then it is deleted automatically, and any associated international prices, domains, subfolders or customizations are also deleted.

If you already ship to all of the countries and regions that are included in a new market, then the market is active by default. Otherwise, the new market is inactive and you need to activate the market before customers can check out from your store.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Add Market.

  3. Enter a Market name. This name helps you identify the market within your Shopify admin, and isn't displayed to customers.

  4. Click Add countries/regions.

  5. Add the countries and regions that you want to include in this market.

  6. Click Done, and then Save.

Preview a market

You can preview the customer experience for a market in your Shopify admin. You can preview active and inactive markets in any language that you have added to that market.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Manage beside the market that you want to preview.

  3. From the Preview list, select the language that you want to preview in your online store.

Activate a market

If you don't already ship to all of the countries and regions in a new market, then the market is inactive by default. This means that customers in those countries and regions aren't able to check out from your store.

Before you can activate a market, you need to have shipping rates for all countries and regions in that market. You might want to configure additional market settings, such as domains, languages, currency, and pricing, before you activate the market and begin selling to those countries and regions.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Manage beside the market that you want to activate.

  3. Click the Activate market.

Deactivate a market

If you no longer want to sell to customers in a particular market, then you can deactivate that market. This action doesn't affect any of your existing orders. When you deactivate a market, all market settings are saved, meaning that you can choose to easily reactivate it at some point in the future. Deactivating a market doesn't change or delete your shipping zones, however, customers from countries in inactive markets can't check out.

If you deactivate a market that had a top level domain or subdomain associated with it, then that domain will automatically redirect customers to your primary market’s domain. However, deactivating a market that was set up with subfolders will cause those subfolder URLs to stop working. It’s recommended that you set up redirects to ensure customers can still access your storefront.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Manage beside the market that you want to deactivate.

  3. From the More actions list, click the Deactivate market.

  4. Click the Deactivate to confirm.

Remove a market

You can remove a market from your Markets page. This prevents customers in that market from checking out, and subfolder URLs no longer work, but it doesn't affect existing orders. Removing a market deletes the market permanently.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Manage beside the market that you want to delete.

  3. From the More actions list, click Remove market.

  4. Click Remove to confirm.

Editing the countries or regions within an existing market

You can add or remove countries or regions within your existing markets as your cross-border selling strategy changes.

Add a country or region to an existing market

You can add countries or regions to an existing market. For example, if you're already selling to France and Germany in a multiple-country market, then you might decide that you want to start selling to Italy as well. You can add Italy to your existing multiple-country market.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Manage next to the market you want to add an additional country or region to.

  3. Click Edit, and then click Add countries/regions.

  4. Search for the country or region that you want to add and select the checkbox next to its name.

  5. Click Done, and then click Save.

Removing a country or region from an existing market

You can remove countries or regions from an existing market. For example, you might have a North America market that contains the United States, Canada, and Mexico. You've tried all you can to be successful in Canada, but sales aren't what you expected them to be, and you decide to focus your efforts elsewhere. In this case, you can remove Canada from the North America market. This moves Canada to Countries/regions you don't sell to and customers from Canada can no longer check out.

If you want to remove a country or region from an existing market and add it to its own market, instead of the steps below follow the steps for adding a new market. For example, if you have a multiple-country market that contains all countries within the European Union, and your sales have been growing quickly in Germany, then you might decide to have a more targeted strategy for the sales in Germany. Adding a new market for Germany creates a dedicated market for Germany, while maintaining all other European Union countries in the original multiple-country market.

Steps:

  1. From your Shopify admin, go to Settings > Markets.

  2. Click Manage next to the market you want to remove a country or region from.

  3. Click Edit.

  4. Remove the countries or regions that you no longer want to sell to in this market.

  5. Click Save.


文章内容来源:Shopify商户官方网站