关于卖家使用“亚马逊有售”标记的指南
如果您是亚马逊卖家，则可以使用下面提供的“Available at Amazon”标记（以下简称“本标记”），并遵守此页面上的商标使用指南（以下简称“本指南”）。如果您遵守本指南，则无需获得亚马逊的任何进一步批准即可使用本标记。本指南包含以下要求：
您只能将本标记用于宣传您的商品可从亚马逊网站上进行购买。
您不得以任何方式更改本标记，它必须作为一个整体显示。
您不得以任何暗示获得亚马逊赞助或认可的方式使用本标记。
除非您获得亚马逊的书面许可，否则不得在您的线上或线下营销材料（包括亚马逊网站上的商品信息）中使用本标记之外的任何亚马逊徽标或其他亚马逊商标。
商标使用指南
本指南适用于您使用本标记，本标记是归亚马逊所有的商标。在本指南中，“我们”或“亚马逊”一词指 Amazon Services LLC 或其任何附属公司，而“您”指使用本标记的卖家（个人或公司实体）。您应始终严格遵守本指南，如果在使用本标记时违反了本指南，那么与您使用本标记相关的任何许可证都将自动终止。
对您而言，本标记的用途仅限于宣传您的商品在亚马逊网站上出售这一事实。您仅可将本标记用于 (a) 您自己的网站上，(b) 线上广告和/或 (c) 线下广告中。
您可以将本标记链接到亚马逊网站。
您仅可将本标记用于亚马逊在本指南中明文许可的目的，且使用时必须：(i) 遵守本指南的最新版本；和 (ii) 遵守亚马逊可能不时发布的适用于本标记使用情况的任何其他条款、条件或政策。
以下是经批准可供您使用的标记图片。您不得以任何方式修改本标记，包括但不限于更改本标记的比例、颜色或字体，向亚马逊标识添加或从中删除任何元素。
本标记必须作为一个整体显示，且本标记的每一侧与其他视觉、图片或文本元素之间必须保持合理间距。在任何情况下，都不得将本标记置于会影响本标记的辨识程度或显示效果的背景中。
请勿在句子中使用本标记。例如，请勿声称：“我们的商品是（本标记），请在线购买。”
除非在亚马逊在本指南中特别批准的情况下使用本标记，否则您不得以任何暗示获得亚马逊赞助或认可的方式使用本标记。
您不得以经亚马逊确定可能会降低或损坏、玷污亚马逊或亚马逊在本标记或其他任何亚马逊商标方面的信誉的方式使用本标记来诋毁亚马逊或其产品和服务。
除非获得批准，否则商品图片不得包含任何亚马逊徽标或其他商标、亚马逊徽标或商标的变体，或者任何容易让人混淆的与亚马逊徽标或其他商标相似的内容。这包括但不限于任何含有 AMAZON、PRIME、ALEXA 或 AmazonSmile 设计的文字或徽标，以及其他亚马逊标记，包括“Amazon's Choice”、“优质的选择”、“Amazon Alexa”、“与 Amazon Alexa 合作”、“畅销商品”或“热销商品”。
您可在显示本标记的任何材料上包含以下声明： “需在 Amazon.com, Inc. 或其附属公司的许可下使用亚马逊的商标。”
您承认在本标记以及所有其他亚马逊商标方面的所有权利是亚马逊的独有财产，且因您使用本标记产生的所有商誉将仅使亚马逊受益。您采取的任何措施均不得与亚马逊在本标记或其他任何亚马逊商标方面的各种权利或所有权产生冲突。
亚马逊保留根据自己的判断随时修改本指南和/或获得批准的本标记，以及针对任何未经许可或未遵循本指南使用本标记的行为采取相应措施的权利。
如果您对上述指南存在疑问，请联系 trademarks@amazon.com 以获取帮助。
亚马逊官网原文详情：
Guidelines for use of the Available at Amazon Badge by Sellers
If you are an Amazon Seller, you may use the “Available at Amazon” badge (the “Badge”) provided below and if you comply with the Trademark Usage Guidelines (“Guidelines”) on this page. If you comply with the Guidelines, you do not need any further approval from Amazon to use the Badge. The Guidelines include requirements that:
You use the Badge only to advertise that your products are available for purchase on an Amazon website.
You not alter the Badge in any manner, and it must appear in its entirety.
You may not use the Badge in any manner that implies sponsorship or endorsement by Amazon.
You may not use any Amazon logos or other Amazon trademarks, other than the Badge, in your online or offline marketing materials (including product listings on Amazon websites) unless you have written permission from Amazon.
Trademark Usage Guidelines
These Guidelines apply to your use of the Badge, which is a trademark owned solely by Amazon. As used in these Guidelines, the term "we," "us," or "Amazon" means Amazon Services LLC or any of its affiliate companies, and "you" means the seller (either a person or business entity) using the Badge. Strict compliance with these Guidelines is required at all times, and any use of the Badge in violation of these Guidelines will automatically terminate any license related to your use of the Badge.
You are allowed to use the Badge only to advertise the availability of your products on an Amazon website. You may use the Badge only (a) on your own website, (b) in online advertisements, and/or (c) in offline advertisements.
You are allowed to link the Badge to an Amazon website.
You may use the Badge solely for the purpose expressly authorized by Amazon in these Guidelines, and your use must: (i) comply with the most up-to-date version of these Guidelines; and (ii) comply with any other terms, conditions, or policies that Amazon may issue from time to time that apply to the use of the Badge.
Below is the approved Badge image for you to use. You may not alter the Badge in any manner, including but not limited to, changing the proportion, color, or font of the Badge, or adding or removing any element(s) to or from the Badge.
The Badge must appear in its entirety, with reasonable spacing between each side of the Badge and other visual, graphic, or textual elements. Under no circumstance should the Badge be placed on any background that interferes with the readability or display of the Badge.
Do not use the Badge as part of a sentence. For example, do not say, "Our products are (Badge), so please shop online."
You may not use the Badge in any manner that implies sponsorship or endorsement by Amazon, other than by using the Badge as specifically authorized in these Guidelines by Amazon.
You may not use the Badge to disparage Amazon, its products or services, or in a manner that, in Amazon's sole discretion, may diminish or otherwise damage or tarnish Amazon or Amazon's goodwill in the Badge or any other Amazon trademarks.
Unless otherwise approved, product images must not include any Amazon logos or other trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and other trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design, as well as other Amazon badges, including “Amazon's Choice,” “Premium Choice,” “Amazon Alexa,” “Works with Amazon Alexa,” “Best Seller,” or “Top Seller.”
You may include the following statement in and on any materials that display the Badge (hard copy or electronic): "Amazon's trademark is used under license from Amazon.com, Inc. or its affiliates."
You acknowledge that all rights to the Badge, and all other Amazon trademarks, are the exclusive property of Amazon, and all goodwill generated through your use of the Badge will inure solely to the benefit of Amazon. You will not take any action that conflicts with Amazon's rights in, or ownership of, the Badge, or any other Amazon trademarks.
Amazon reserves the right, exercisable at its sole discretion, to modify these Guidelines and/or the approved Badge and to take appropriate action against any use without permission or any use that does not conform to these Guidelines.
If you have questions about these Guidelines, please contact trademarks@amazon.com for assistance.
文章来源：亚马逊官方网站
