将促销代码分享给亚马逊影响者和联盟

您可以通过将促销代码分享给亚马逊影响者和联盟来进一步提高促销的浏览量。

要将促销代码分享给亚马逊影响者和联盟,请先创建一个社交媒体促销代码,并使用“此促销代码的分享对象”选项来选择“亚马逊影响者和联盟”。对于新创建的促销代码,我们会自动选择将其分享给相关影响者和联盟。

如果您需要创建不想分享给影响者或联盟的促销代码,请在创建时取消选择此选项,以排除影响者或联盟。促销一经创建或取消,您便无法更改您选择包含或排除的选项的决定。

在您的促销代码获得批准后,我们会将其分享在联盟平台上,影响者和联盟可以在其中按商品分类浏览促销代码,并可以将任何相关促销代码的链接分享给其受众。如果有相关影响者或联盟对您的商品感兴趣,我们可以通过电子邮件将有关您促销的信息告知他们,并说明如何将其分享给受众。

注意: 采用这种方法并不能保证影响者或联盟会发布有关您促销的信息,他们可自行决定是否与其受众分享。目前,使用此功能无需付费。


作为最佳实践,我们建议您的促销应至少持续两周,以便找到可以组织内容并发布您促销的相关影响者。

对于报告,您可以下载每个促销代码的销售报告。依次导航至【广告】 > 【促销】 > 【管理您的促销】,然后查看所需促销并点击【下载报告】。要查看联盟或影响者是否分享了您的促销,请查找“由联盟/影响者引荐”列。仅当您选择将促销分享给影响者和联盟时,才能看到此列。由影响者或联盟引荐的订单将被标记为“Y”。

有关社交媒体促销代码的更多信息,请参阅卖家平台中的创建社交媒体促销代码。

了解有关亚马逊影响者计划和亚马逊联盟计划的更多信息。

注意: 此功能目前仅在美国商城且仅面向已经在新版亚马逊品牌注册中获得批准的卖家提供。不满足此条件的卖家将无法在卖家平台中访问此选项。


 亚马逊官网原文详情:

Sharing Promo Codes with Amazon Influencers and Associates

You can share your social media promo code with Amazon Influencers and Associates to drive the additional traffic to your promotion.

To share your promo code with Amazon Influencers and Associates, first create a social media promo code and use the 'Share this promo code with' option to select 'Amazon Influencers and Associates'. For newly created promo codes, we automatically opt it in to be shared with relevant influencers and associates.

If you create a promo code that you do not want to share with influencers or associates, opt-out when creating it by unselecting this option. You cannot change your decision to opt-in or opt-out once your promotion is created or cancelled.

Once your promo code is approved, we share it on the Associates Central, where influencers and associates can browse by product category and share links to any relevant promo codes with their audience. If there are relevant influencers or associates interested in your products, we can notify them about your promotion through email with instructions on how to share with their audience.

Note: Participating does not guarantee that influencers or associates will post about your promotion, it is up to their discretion to share with their audience or not. At this time, there is no fee for using this feature.

As a best practice, we recommend that your promotion should be active for at least two weeks to find relevant influencers who can curate content and post your promotion.

For reporting, you can download a sales report per promo code. Navigate to Advertising > Promotions > Manage Your Promotions > View desired promotion and click Download Report . To see if your promotion was shared by an associate or influencer, look for the 'Referred by Associate/Influencer' column. You can only see this column if you opt your promotion in to be shared with influencers and associates. An order will be marked as 'Y' if it was referred by an influencer or associate.

For more information about social media promo codes, refer to Create a Social Media Promo Code in Seller Central.

Learn more about the Amazon Influencer Program and Amazon Associates program.

Note: This feature is currently available in the US marketplace only for the sellers who are approved in new Amazon Brand Registry. Sellers who do not meet this criteria will not have access to this option in the Seller Central.

 文章来源:亚马逊官方网站