创建社交媒体促销代码

您可以创建社交媒体促销代码来针对符合条件的商品向买家提供百分比折扣,并通过社交媒体和影响者营销内容将促销代码分享给买家。您可以使用此促销类型创建更具针对性的促销,并控制促销的营销方式和买家的兑换方式。

创建社交媒体促销代码后,您将收到每个促销的 URL,点击此 URL 可进入一个唯一的营销页面,其中显示了符合条件的商品促销详情。

该营销页面仅显示您的优惠活动。在社交媒体上分享此 URL,以引荐买家在亚马逊上兑换您的促销代码,从而提高您商品的销量。买家可直接从此营销页面将商品添加到购物车中,系统在结账时会自动扣除折扣。

注意: 在促销有效期内,买家可从该页面兑换折扣。您可以在促销开始前预览该页面。但是,请勿在促销开始前分享相应链接。促销结束后,页面上的消息会发生变化,届时买家将无法享受折扣。但是,他们仍可通过同一链接查看您的商品。

社交媒体促销代码可以在创建四小时后开始生效,最长可持续 30 天。您可以自定义优惠码,以突出显示您的品牌名称、商品、提供赞助的影响者或即将推出的活动。优惠码必须是 8 到 12 个字母数字字符,包括数字前缀。

折扣必须最少比当前商品价格优惠 5%,最多可优惠 80%。您可以使用“每位买家兑换多次”功能允许买家在一次或多次结账中针对一件或多件符合条件的商品兑换折扣。

此类促销优惠不会在亚马逊促销页面或商品详情页面上推广。您可以向买家分享您的促销来提升销量。买家可以通过营销页面兑换促销代码(自动向他们的账户应用折扣),也可以在结账时针对购物车中符合条件的商品应用促销代码。

要创建并分享社交促销代码,请执行以下操作:

  1. 在卖家平台中,依次转至 【广告】 > 【促销】 > 【创建促销】 > 【社交媒体促销代码。】

  2. 按照屏幕上的说明进行操作。

  3. 促销开始后,请打开营销页面的 URL。

  4. 向所选社交媒体或营销渠道上的买家分享此 URL。作为最佳实践,请声明“限时优惠”或“售完即止”,告知买家促销商品可能会售完。

注意: 当买家结账时,此促销类型可与其他优惠结合使用。点击优惠码和混合促销了解更多信息。

想提高促销代码的浏览量? 请点击将促销代码分享给亚马逊影响者和联盟,以了解更多信息。

对于报告,您可以下载每个促销代码的销售报告。依次导航至【广告】 > 【促销】 > 【管理促销】。 查看所需促销,然后点击【下载报告】。

有关促销代码的更多信息,包括最佳实践、共享促销代码示例等,请查看卖家大学中的社交媒体促销代码简介相关课程。

注意: 此功能目前仅在美国商城且仅面向已经在新版亚马逊品牌注册中获得批准的卖家或者获得正面反馈评级的专业卖家(卖家账户中至少有 20 个评级,且 80% 以上的反馈为正面反馈)提供。不满足此条件的卖家无法在卖家平台中访问此选项。


 亚马逊官网原文详情:

Create a Social Media Promo Code

You can create social media promo codes to offer a percentage discount to customers on eligible products and share it with the customers through social media and influencer marketing content. Use this promotion type to create more targeted promotions, where you control, how it's marketed and how the customers redeem it.

Once you create a social media promo code, you will receive a URL for each promotion that is a unique marketing page and displays eligible products promotion details.

The marketing page exclusively features your offers. Share this URL on social media to refer customers to redeem on Amazon and promote sales for your products. Customers can add products to their cart directly from the marketing page and the discount will automatically apply at checkout.

Note: Customers can redeem the discount from this page while your promotion is active. You can preview the page before the promotion starts. However, do not share the link until it is active. Once the promotion ends, messaging on the page changes and customers will not receive a discount. They can still view your products through the same link.

Social media promo codes can start four hours after they are created and can run up to 30 days. You can customize the claim code to feature your brand name, product, sponsored influencers, or upcoming events. Claim codes must be 8 to 12 alphanumeric characters in length including the numeric prefix.

The discount must be at least 5% off and not exceed a maximum of 80% off the current price. You can allow customers to redeem the discount on one unit of an eligible product or multiple units, and in one checkout or multiple checkouts with the "Redemptions per customer" feature.

This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages. You can share your promotion with customers to drive sales. Customers can redeem the promo code through the marketing page (which automatically applies the discount to their account) or can apply the promo code at checkout with eligible products in cart.

To create and share a social promo code promotion:

  1. In Seller Central, go to Advertising > Promotions > Create a promotion > Social Media Promo Code.

  2. Follow the on-screen instructions.

  3. Once the promotion has started, open the marketing page URL.

  4. Share this URL with customers on social media or your marketing channel of choice. As a best practice, communicate ‘limited time only’ or ‘while supplies last’ to notify your customers that the deal may sell out.

Note: This promotion type may combine with other offers when customer is checking out. Click on Claim codes and combinability to learn more.

Want to drive more traffic to your promo code? Click on Sharing Promo Codes with Amazon Influencers and Associates to learn more.

For reporting, you can download a sales report per promo code. Navigate to Advertising > Promotions > Manage Your Promotions. View the desired promotion and click Download Report.

For more information about promo codes, including best practices, examples of shared promo codes, and more, view related course Introduction to Social Media Promo Codes in Seller University.

Note: This feature is currently available in US marketplace only for sellers who are approved in new Amazon Brand Registry, or Professional sellers with positive feedback rating (+80% positive feedback, at least 20 ratings to seller account). Sellers who do not meet this criteria cannot access this option in the Seller Central.

 文章来源:亚马逊官方网站