商店类型分类

在您发布产品页面后,Exchange 会自动将您的产品页面放入可向合适的客户产生最高曝光度的商店类型类别中。

如果您的已核实销售额(通过 Shopify 获得的销售额)超过 100 美元,您可以选择您的产品页面的行业类型。收入会在每月初在 Exchange 市场产品页面中更新。这些行业包括时装和服饰电子产品和小配件健康和美容等。如果您的商店收入不足 100 美元,您将无法为商店选择行业。

除了“行业”类别外,您的产品页面还会自动列入许多其他类别中。以下是您的商店可能出现在其中的类别以及在这些类别中显示的条件。

备注:您的产品页面会被放入所有适用类别中。如果您符合多个类别的要求,系统会将您自动放入这些类别。

新开商店

新开商店是指已核实销售额(通过 Shopify 获得的销售额)低于 100 美元,且最高销售价格不超过 10,000 美元的任何商店。如果您的商店属于这种情况,则您在创建产品页面时将无法选择行业。这是 Exchange 上最受欢迎的类别,列入此类别将为您的产品页面提供大量曝光度并增加出售机会。

代发货

如果您的在线商店安装了代发货应用,则会自动归入 Exchange 上的“代发货”类别。代发货应用包括 DSers、Spocket、Modalyst 等。即使您的商店可能并未将这些应用作为主要的发货方式,它们也仍会显示在代发货类别下,对于寻找配备代发货服务的商店的买家,这会有所帮助。

成立已久的商店

如果您的商店收入超过 20,000 美元,您的产品页面会添加到成立已久的商店类别。客户浏览此类别时,他们还可以根据行业类型筛选所选内容,行业类型在创建产品页面时进行选择。

按需打印

已安装按需打印应用(如 Printful 或 Teelaunch)的商店将自动列入此类别。这使有兴趣经营按需打印业务的客户能够知道您的产品页面适合他们。

库存

如果您已选择将实物库存一同出售这一选项,您的产品页面就会出现在“库存”类别中。此选项在创建产品页面时进行选择。

合作伙伴商店

任何由合作伙伴构建但尚未由单独的店主管理的商店都将被列入“合作伙伴商店”类别。合作伙伴包括 Shopify 合作伙伴计划中的专业设计师、开发人员、营销人员和网红。这些商店的不同之处在于,它们具有开始销售所需的一切设置,并且专为那些寻找现成在线商店的人而打造。这些商店除了创建它的合作伙伴之外没有其他所有者。

从类别中删除产品页面

无法更改产品页面显示时所在的类别。Exchange 设计了此系统,旨在尽可能多地向潜在客户展示所有产品页面。如果您认为自己的产品页面不属于某个类别,则最好使用描述来让客户了解您的业务类型。

精选和推广的清单

Exchange 上的精选位置每次只能显示有限数量的产品页面。一次可在精选位置显示每个类别的一至三个高质量产品页面,少数产品页面会显示在主页上。显示在精选位置的商店会经常轮换,以便向每天使用 Exchange 的数千名买家呈现高质量的产品页面。

精选产品页面不是手动选择的。Exchange 使用一种工具,该工具可自动选择顶级产品页面并将其放置在市场上的精选推荐位置。此工具会分析产品页面中是否包含对客户较为重要的信息,并且会考虑查看产品页面并与其交互的客户人数。

提高获得推荐的机会

在 Exchange 上销售商店的每位卖家都希望其产品页面获得推荐,但是空间是有限的,不是每个产品面都可以得到推广。但是,您可以对产品页面做出更改,从而大大提高获得推荐的机会。

以下建议可帮助您创建可吸引客户关注的高质量产品页面:

  • 在产品页面描述中至少包括 280 个字词。请务必使用说明准确描述您的企业和出售原因。如果在考虑产品页面描述中要包含的内容时需要帮助,请尝试阅读关于产品页面中要包含的内容的文章。

  • 列出后,请不要放弃订单发货和常规经营活动。尽可能继续销售产品。

  • 为您的在线商店注册自定义域名并将其包含在销售内容中。

  • 让客户了解您出售内容中包含的所有其他资产。例如社交媒体账户、产品照片、售后的个人支持等。

  • 向您的清单中上传优质照片。可以上传一张在线商店的屏幕截图,不过上传更多屏幕截图会更好。

Exchange 每天都会更新精选商店,以展示新的高质量产品页面。Exchange 还会每周发送电子邮件,推广一些客户当下搜索的精选产品页面。Exchange 目前不提供付费推广产品页面的选项,成为精选产品页面是免费的。

在列出商店的同时销售产品

在列出的同时还在继续达成销售的商店,在 Exchange 上售出的可能性更大。这可以向买家展示商店依然处于活跃状态且运营情况良好,使其对买家更具吸引力。对于在您是所有者期间达成的销售订单,您有责任完成发货。

在列出企业时,您无法将其关闭

您的商店需要处于开放状态并且使用付费套餐才能在 Exchange 上销售。这样,潜在买家才仍然可以访问您的网站,以决定他们是否愿意购买。在列出商店的同时,您还可以继续达成销售,这有助于增加售出机会。

删除 Exchange 产品页面

如果您决定停止在 Exchange 上列出并销售自己的企业,可以按照以下步骤删除您的产品页面:

  1. 登录您的 Shopify 账户并转至应用

  2. 点击 Exchange 市场应用。

  3. 点击产品页面选项卡。

  4. 点击取消发布按钮并确认。

如果您决定将来再次发布产品页面,您的产品页面数据将会保存。如果您决定不在 Exchange 上销售商店,并且关闭了商店,则系统会自动将您的产品页面取消发布。

备注:如果您已售出商店,您的产品页面会自动移动到已售出的商店部分。

Shopify商户官网原文详情:

Business type categories

After you publish your listing, Exchange automatically places your listing into business type categories that might give your listing the most visibility for the right customers.

If you have made more than $100 USD in verified sales (sales made through Shopify), then you can choose your listing's industry type. The revenue is updated in the Exchange Marketplace listing at the beginning of every month. These industries include Fashion & ApparelElectronics & GadgetsHealth & beauty, and so on. If your business has made less than $100 USD in revenue, then you can't select an industry for your business.

In addition to Industry, your listing is automatically placed in many other categories. Here are the categories your business might appear in and what qualifies it to display in these categories.



Starter stores

A Starter store is any business that has been listed with under $100 in verified sales (those made through Shopify) and has a maximum selling price of $10,000. If this is the case with your business, then you can't pick an industry when creating your listing. This is the most popular category on Exchange, and being placed in this category gives your listing a lot of visibility and increase your chances of selling.

Dropshipping

If your online store has installed a dropshipping app, it's automatically be placed in the Dropshipping category on Exchange. Dropshipping apps include DSers, Spocket, Modalyst, and more. Your business might not rely on these apps as a primary fulfillment method, but are displayed in the dropshipping category to help customers that want a business equipped with dropshipping.

Established businesses

If your business has made more than $20,000 USD in revenue, then your listing is added to the Established Store category. When customers browse this category, they can also filter the selection based on industry type, that you select when creating your listing.

Print on demand

Businesses that have installed print on demand apps, such as Printful or teelaunch, are automatically be placed in this category. This lets customers who are interested in running a business that can do print on demand know that your listing is right for them.

Inventory

If you've selected the option to include physical inventory in your sale, your listing is displayed in the Inventory category. This is selected when you create your listings.

Partner stores

Any business that was built by a Partner and has not yet been managed by a separate business owner is placed in the Partner stores category. Partners are professional designers, developers, marketers, and influencers who belong to Shopify's Partner Program. What makes these businesses different is that they come set up with everything you need to start making sales, and have been built for those looking for a ready-made online store. These businesses have not had a previous owner other than the Partner that created it.

Removing a listing from a category

There is no way to change which categories your listing appears in. Exchange has designed this system to give all listings maximum exposure to potential customers. If you feel as though your listing does not belong in a category, it's best to use your description to let customers know what type of business it is.

Featured and promoted listings

Only a limited amount of listings can be featured on Exchange at a time. One to three high-quality listings from each category are featured at a time, with a few appearing on the home page. The businesses that are featured are rotated often in order to give quality listings exposure to the thousands of customers who use Exchange each day.

Featured listings are not chosen manually. Exchange uses a tool that automatically selects top listings to place in featured spots on the marketplace. This tool analyzes your listing for information that is important to our customers and takes into account the number of customers who are viewing and engaging with your listing.

Improving your chance of being featured

Everyone selling their business on exchange hopes to get their listing featured, but with limited space, not every listing can be promoted. However, there are changes that you can make to your listing that greatly improve your chances of getting featured.

The following suggestions are to help you create a quality listing that grabs the attention of customers:

  • Include at least 280 words in your listing's description. It's important to use the description to accurately describe your business and reason for selling. If you're looking for help thinking of what to include in your listing's description, try reading our article on what to include in your listing.

  • Try not to abandon order fulfillment & usual business operations as soon as you list. Keep your sales up if you can.

  • Have a custom domain registered with your online store and include this in the sale.

  • Let customers know all other assets you're including. This can be social media accounts, product photos, personal support after the sale etc.

  • Upload quality photos to your listing. A screenshot of your online store is great, but uploading additional screenshots is even better.

Featured businesses are updated each day to display new high-quality listings. Exchange also sends a weekly email promoting a handful of curated business listings that people are currently searching. Exchange doesn't currently have the option to pay to have your listing promoted, getting featured is free.

Making sales while your business is listed

Businesses that continue to make sales while listed for sale on Exchange have a higher chance of selling. This demonstrates to customers that the business is still active and healthy, making it all the more appealing to buy. You are responsible for fulfilling all sales made while you are the owner.

You cannot close a business while it is listed

Your business needs to be open and on a paid plan to sell on Exchange. This way, potential customers can still visit your website to decide if they'd like to buy it. It also allows you to continue making sales while you have your business listed, helping you increase your chances of selling.

Remove your Exchange listing

If you've decided that you'd no longer like to have your business listed for sale on Exchange, you can follow these steps to remove your listing:

  1. Log into your Shopify account and head to your Apps.

  2. Click the Exchange Marketplace app.

  3. Click the Listing tab.

  4. Click the Unpublish button and confirm.

Your listing data is saved in case you decide to publish your listing again in the future. If you decide not to sell your business on Exchange, and you close your business, then your listing is unpublished automatically.



文章内容来源:Shopify商户官方网站