分析
您可以使用 Shopify 的分析和报告详细了解您的销售情况和客户。您可以查看的分析和报告类型取决于您的 Shopify 订阅套餐。
您还可以设置第三方分析服务（如 Google Analytics），以获得更多洞察并改进业务。
Shopify 分析
通过 Shopify 的分析和报告，您可以查看商店最近的活动、了解访客、分析您的在线商店速度以及分析商店的交易。
所有人都可以访问分析页面和关键财务报告。如果您拥有在线商店，则可以访问实时视图。如果您的商店使用的是 Basic Shopify 套餐或更高级的套餐，则可以访问更多报告。
| 分析和报告 （有关详细信息，请点击链接） | Shopify Lite | Basic Shopify | Shopify | Advanced Shopify | Shopify Plus |
|---|---|---|---|---|---|
| 分析页面 | ✓ | ✓ | ✓ | ✓ | ✓ |
| 财务报告 （包括税费和付款） | ✓ | ✓ | ✓ | ✓ | ✓ |
| 产品分析 | ✓ | ✓ | ✓ | ✓ | ✓ |
| 实时视图 | - | ✓ | ✓ | ✓ | ✓ |
| 客流量报告 | - | ✓ | ✓ | ✓ | ✓ |
| 库存报告 | - | ✓ (5 / 7) | ✓ | ✓ | ✓ |
| 行为报告 | - | ✓ (5 / 6) | ✓ | ✓ | ✓ |
| 营销报告 | - | ✓ (1 / 5) | ✓ | ✓ | ✓ |
| “订单”报告 | - | - | ✓ | ✓ | ✓ |
| 销售报告 | - | - | ✓ | ✓ | ✓ |
| 零售销售额报告 | - | - | ✓ | ✓ | ✓ |
| 利润报告 | - | - | ✓ | ✓ | ✓ |
| 客户报告 | - | - | ✓ (5 / 7) | ✓ | ✓ |
| 自定义报告 | - | - | - | ✓ | ✓ |
如果升级到不同的套餐，那么您的其他报告将提供您开始使用 Shopify 以来的相关数据。
例如，假设您最初在 1 月开始使用 Basic Shopify 套餐，然后在 4 月升级到了 Shopify 套餐。升级后，您可以访问销售和客户报告，以及所有行为和营销报告和所有追溯到 1 月的相关数据。
有关套餐级别和定价的详细信息，请转至 Shopify 套餐页面。
控制面板和这些报告涵盖了大多数店主需要的常见报告和分析。如果您需要以其他方式对您的数据进行操作或查看，可以将数据导出到电子表格程序、使用第三方应用或者设置第三方分析产品/服务。
Shopify商户官网原文详情：
Analytics
You can use Shopify's analytics and reports to learn about your sales and customers in great detail. The types of analytics and reports that you can view depend on your store's Shopify subscription plan.
You can also set up third-party analytics services, such as Google Analytics, to gain further insights and improve your business.
Shopify analytics
Shopify's analytics and reports give you the means to review your store's recent activity, get insight into your visitors, analyze your online store speed, and analyze your store's transactions.
Everyone can access the Analytics page and key financial reports. If you have an online store, then you can access Live View. If your store is on the Basic Shopify plan or higher, then you can access more reports.
Analytics and reports
(for details, click the links)Shopify Lite Basic Shopify Shopify Advanced Shopify Shopify Plus Analytics page ✓ ✓ ✓ ✓ ✓ Finances reports
(including taxes and payments)✓ ✓ ✓ ✓ ✓ Product analytics ✓ ✓ ✓ ✓ ✓ Live View - ✓ ✓ ✓ ✓ Acquisition reports - ✓ ✓ ✓ ✓ Inventory reports - ✓ (5 of 7) ✓ ✓ ✓ Behavior reports - ✓ (5 of 6) ✓ ✓ ✓ Marketing reports - ✓ (1 of 5) ✓ ✓ ✓ Order reports - - ✓ ✓ ✓ Sales reports - - ✓ ✓ ✓ Retail sales reports - - ✓ ✓ ✓ Profit reports - - ✓ ✓ ✓ Customers reports - - ✓ (5 of 7) ✓ ✓ Custom reports - - - ✓ ✓ If you upgrade to a different plan, then your additional reports will provide data from the time you started using Shopify.
For example, let’s say you start out with the Basic Shopify plan in January, and then upgrade to the Shopify plan in April. After upgrading, you can access the sales and customer reports, as well as all the behavior and marketing reports, and all the relevant data going back to January.
For information on plan levels and pricing, go to the Shopify plans page.
The dashboard and the reports cover the common reporting and analysis needs of most store owners. If you need to manipulate or view your data in other ways, then you can export the data to a spreadsheet program, use a third-party app, or set up third-party analytics offerings.
文章内容来源：Shopify商户官方网站
