卖家知识产权政策

本政策简要介绍了有关知识产权的信息以及在亚马逊商城销售商品时可能出现的一些常见知识产权问题。当您在亚马逊上销售商品时:

  • 您必须遵守所有适用于您的商品和商品信息的联邦、州和地方法律以及亚马逊政策

  • 您不得侵犯品牌或其他权利所有者的知识产权

违反本政策可能会导致卖家失去销售权限或产生其他法律后果。

重要: 本政策不是法律建议。如果您对自己的知识产权或他人的知识产权有疑问,应咨询律师。

知识产权有 3 个主要类型:

  • 版权是对原创作品的法律保护

  • 商标是对公司用于标识商品和服务的文字、符号、设计或相关组合的法律保护

  • 专利是对发明的法律保护

亚马逊知识产权行使

  • 回复知识产权侵权通知。 如果您收到侵权通知或警告,但认为权利所有者或亚马逊的处理有误,您可以提出申诉或争议。

通知或警告的类型您可以采取的措施
对于您从未在亚马逊上发布的商品回复您收到的通知,并告诉我们您从未发布过所报告的商品。我们将展开调查,以确定这其中是否出现差错。
如果您与权利所有者建立了关系如果您持有的许可或其他协议允许您使用通知中指出的知识产权,请联系提交投诉的权利所有者,请求对方撤回。如果我们收到权利所有者的撤回请求,您的内容可能会被恢复。
商品或包装上的商标侵权行为或假冒侵权行为使用卖家账户中显示的账户状况控制面板提供可证明商品真伪的发票或订单编号。然后,我们将重新评估该通知,您的内容也可能会恢复。
商品详情页面上的商标侵权行为或假冒侵权行为

修改商品详情页面以确保其不侵犯商标权,然后前往账户状况页面提交您的申请。

如果认为您的商品被错误移除,可以前往账户状况页面提交您的申请。请提供支持文件(例如授权书、许可协议)。然后,我们将重新评估该通知,您的内容也可能会恢复。

专利侵权回复您收到的通知,并说明您认为处理有误的具体原因。您还可以提供法院命令,证明您的商品未侵权,或者声称的专利无效或无法执行。
版权侵权您可以根据《数字千年版权法》提交反驳通知。反驳通知必须发送至版权警告中提供的电子邮件地址,其中必须包含:
  • 您的手写签名或电子签名。您可以通过电子方式签名,具体方式为键入您的姓名,并指明其用作签名:“/s/卖家名称”。

  • 指明已被移除或禁止访问的材料,以及材料被移除或禁止访问之前出现的具体位置。ASIN 通常可以满足要求。

  • 一份声明,表明您确信材料由于出现错误或误识别而被移除或禁用,如所言不实,甘受伪证罪处罚。

  • 您的姓名、地址和电话号码,以及一份表明您同意接受卖家地址所在司法辖区的联邦地方法院管辖权的声明;或者,如果您位于美国境外,则声明您受美国华盛顿西区地方法院的管辖,并且您将接受举报版权侵权行为的个人或其代理人送达的法律文件。

  • 多个知识产权侵权警告。 如果您收到多个知识产权侵权警告,且您认为自己销售的不是侵权商品,请通过卖家平台提交申诉,并提供以下信息:

    涉嫌侵权的 ASIN 列表和以下至少一项(如适用):

    a.证明商品真伪的发票(您可以删除定价信息);或

    b.证明商品真伪的订单编号;或

    c.权利所有者提供的授权书(不能是转发电子邮件);或

    d.认定您的商品未侵犯宣称的知识产权或宣称的知识产权无效或无法执行的法院命令。

  • 账户暂停。 如果您的账户因通知您的商品或内容侵权知识产权而被暂停,您可以向我们提供一份切实可行的行动计划。要了解更多信息,请参阅创建恢复销售权限的行动计划

    您应该通过账户控制面板发送行动计划,或者回复收到的账户暂停通知。我们将评估您的行动计划,并确定您的账户是否可以恢复。请注意,亚马逊会在适当的情况下终止反复侵权者的账户。

  • 卖家应该遵守相关法律。 亚马逊非常重视知识产权侵权问题。即使卖家在不知情的情况下侵犯了知识产权,我们仍然会采取措施,并且卖家账户可能会收到警告或被暂停。您应该咨询律师寻求帮助,以确保您具有适当的程序来防止知识产权侵权


 亚马逊官网原文详情:

Intellectual Property Policy for Sellers

This policy provides an overview of intellectual property (IP) rights and some common IP concerns that might arise when selling on Amazon. When you sell on Amazon:

  • You must comply with all federal, state, and local laws and Amazon policies applicable to your products and product listings

  • You may not violate the IP rights of brands or other rights owners

Violating this policy may result in loss of selling privileges or other legal consequences.

Important: This policy is not legal advice. You should consult a lawyer if you have a specific question about your IP rights or the IP rights of others.

There are 3 main types of IP rights:

  • Copyrights are legal protections for original works of authorship

  • Trademarks are legal protections for a word, symbol, design, or combination of the same that a company uses to identify goods and services

  • Patents are legal protections for inventions

Amazon’s IP enforcement

  • Responding to an IP infringement notice. If you receive a notice or warning for infringement and you believe the rights owner or Amazon made an error, you may appeal or dispute the claim.

Type of notice or warningActions you may take
For a product you never listed on AmazonReply to the notification you received and let us know that you have never listed the reported product. We will investigate to determine if an error occurred.
If you have an established relationship with the rights ownerIf you have a license or other agreement that allows you to use the IP identified in the notice, contact the rights owner who submitted the complaint to request a retraction. Your content may be reinstated if we receive a retraction from the rights owner.
Trademark or Counterfeit infringement on the product or packagingUse the Account Health Dashboard present in your selling account to provide an invoice or Order ID that demonstrates the authenticity of the product. We will then re-evaluate the notice and your content may be reinstated.
Trademark or Counterfeit infringement on the product detail page

Modify the product detail page or pages to ensure they do not infringe the trademark and then submit your appeal by going to the Account Health page.

OR

If you believe your listing was removed in error, you may submit your appeal by going to the Account Health page. Please provide supporting documentation (e.g., letter of authorization, licensing agreement). We will then re-evaluate the notice, and your content may be reinstated.

Patent infringementReply to the notification you received, with specific reasons as to why you believe a mistake was made. You may also provide a court order demonstrating that your product is non-infringing or that the asserted patent is invalid or unenforceable.
Copyright infringementYou may file a counter-notice under the Digital Millennium Copyright Act. The counter-notice must be sent to the email provided in your copyright warning and must include:
  • Your physical or electronic signature. You can sign electronically by typing your name with an indication that it is intended to be a signature: “/s/ Seller Name.”

  • Identification of the material that has been removed or to which access has been disabled, and the specific location where the material appeared before it was removed or access was disabled. An ASIN is generally sufficient.

  • A statement under penalty of perjury that you have a good-faith belief that the material was removed or disabled as a result of error or misidentification of the material to be removed or disabled.

  • Your name, address, and telephone number, and a statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your seller address is located; or, if you are located outside the United States, to the jurisdiction of the United States District Court for the Western District of Washington, and that you will accept service of process from the person who provided notification of alleged copyright infringement or an agent of such person.

  • Multiple warnings of IP infringement. If you have received multiple warnings of IP infringement and you believe you are selling non-infringing products, submit an appeal via Seller Central with the following information:

    A list of the allegedly infringing ASINs and at least one of the following, as applicable:

    a. Invoices proving the authenticity of your products (you may remove pricing information); OR

    b. Amazon order IDs demonstrating product authenticity; OR

    c. An authorization letter from the rights owner (cannot be a forwarded email); OR

    d. A court order finding that your product does not infringe the asserted IP, or that the asserted IP is invalid or unenforceable.

  • Account suspension. If your account has been suspended because of notices of IP infringement against your products or content, you can provide us with a viable Plan of Action. To learn more, refer to Create a plan of action to reinstate selling privileges

    You should send your Plan of Action via your account dashboard or reply to the account suspension notification that you received. We will evaluate your Plan of Action and determine if your account may be reinstated. Note that Amazon terminates the accounts of repeat infringers in appropriate circumstances.

  • Sellers are expected to follow the law. Amazon takes claims of IP infringement seriously. Even if a seller is infringing IP without knowledge, we will still take action and the seller’s account might receive a warning or be suspended. You should consult an attorney for help to ensure that you have the right procedures in place to prevent IP infringement.

 文章来源:亚马逊官方网站