亚马逊参考价政策

在许多商品分类中,您可以选择提供市场价(如制造商建议零售价)等参考价。这些参考价可以显示在多处,包括商品详情页面和商品搜索结果,用来显示为买家节省的费用。

  • 您提供的任何参考价都必须代表您或其他零售商/卖家最近售出大量该商品时所采用的价格。

  • 您还应确保向我们提供的参考价为最新价格。

在添加新商品时,如果您没有符合上述条件的市场价,请将该字段留空。

【您的价格】字段应反映您向买家提供的实际商品价格。只有在开展短期限时促销时,您才应使用“销售价格”字段。如果您开展促销,我们可能会使用“销售价格”和“您的价格”中的较低值作为参考价,以便在促销期间提供节省消息。在这种情况下,您应确保您的参考价(“促销前”价格)代表您或其他人最近售出大量该商品时所采用的价格。您不应更改“您的价格”或“销售价格”字段来操纵促销期间显示的参考价。

如果亚马逊无法验证您提供参考价,我们可能会禁止显示该价格。如果您更改“销售价格”或“您的价格”字段来操纵促销参考价,或者我们无法验证您按此价格售出过大量该商品,我们可能会从您的促销中移除节省消息和取消您的促销;或者,如果情节严重或者多次发现该行为,我们可能会暂停或终止您的销售权限。


 亚马逊官网原文详情:

Amazon Policy on Reference Prices

In many product categories, you have the option of supplying a reference price, such as a list price (for example, a Manufacturer's Suggested Retail Price or MSRP). These reference prices might be displayed in several places, including the product detail pages and search results for your products, to show savings to our customers.

  • Any reference price you provide must represent the price at which you or other retailer(s) or seller(s) have recently made substantial sales of the product in question.

  • You also are responsible for ensuring that the reference prices you provide to us remain current.

If you don't have a list price that meets these criteria, please leave the field blank when adding a new product.

The Your Price field should reflect your actual offer price to customers. You should use the Sales Price field only when running a temporary time bound promotion. If you run a Deal, we might use the lower of either Sales Price or Your Price as a reference price to provide savings messaging during the Deal. In that event, you are responsible for ensuring that your reference ("pre-Deal ") price represents the price at which you or others have recently made substantial sales of the product in question. You should not change the Your Price or Sales Price fields for the purpose of manipulating the reference price displayed during a Deal.

If Amazon cannot verify a reference price you provide, we might suppress it. If you alter the Sales Price or Your Price fields to manipulate the Deal reference price or we cannot validate substantial sales at this price, we might remove savings messaging from your Deal, cancel your Deal, or, in serious or repeated cases, suspend or terminate your selling privileges.

 文章来源:亚马逊官方网站