通过调查提升销量

成功的卖家会花时间:

了解他们销售的商品所属的分类

这包括了解每个分类中商品选择的广度和深度、考虑其商品适合放在分类结构中的哪个位置。

查看竞争对手的商品

他们会去了解竞争对手的数量及其商品尺寸、选择、定价和促销信息,以便制定有吸引力和竞争力的报价。

比较他们的价位

将您的商品与亚马逊上在售的类似商品进行比较。

调查相关分类中的畅销商品并模仿其共有的特征。

例如,买家看上去是不是在根据价格或品牌来购买商品?畅销商品是否提供了免运费或降价优惠?


 亚马逊官网原文详情:

Use research to increase sales

Successful sellers take the time to:

Understand the categories in which they are selling

This includes exploring the breadth and depth of selection in each category and considering where their items would fit in the category's structure.

Check out the competition

They identify the number of competitors, their size, selection, pricing, and promotions in order to plan compelling and competitive offers.

Compare their price position

Compare your product with similar products already selling on Amazon.

Study the best-selling items in relevant categories and mimic common characteristics

For example, do customers appear to be buying based on price or brand? Do the best-selling products ship for free or reduced rates?

 文章来源:亚马逊官方网站