重复购买行为报告
注意： 此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。
如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这些标准，请通过卖家平台上的联系我们表格联系销售伙伴支持。
重复购买行为报告可帮助品牌所有者更好地制定策略并评估其营销活动，从而推动重复购买并吸引新买家。
常见问题：
重复购买行为报告中包含哪些信息？
重复购买行为报告可向品牌所有者显示针对每款商品或每个品牌所收到的订单数量以及下单的唯一买家数量。订单数量中可能包含多件商品，因此该值可能会与订购的商品数量不同。通过将订单数量与唯一买家数量进行对比，品牌所有者可以确定在指定的时间段内每位买家多次订购的商品或品牌。
此报告还会显示在指定时间段内进行重复购买的买家所占的百分比（显示为占总数的百分比）。最后，它可以体现在所选时间段内被重复购买的订购商品的销售额（不会体现退货的情况）。
报告中会显示哪些商品？
此报告可显示与品牌所有者在亚马逊品牌注册中成功注册的品牌相关的所有商品。
此报告是否可以搜索某一款商品？
可以，品牌所有者可以使用报告顶部的 ASIN 搜索框来搜索某一款商品或一组商品。ASIN 搜索框支持一次搜索最多 500 个 ASIN，用空格或逗号分隔每个 ASIN。
亚马逊官网原文详情：
Repeat Purchase Behavior Report
Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.
If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, contact Seller Support through the Contact Us form on Seller Central.
The Repeat Purchase Behavior report helps Brand Owners better strategize and assess their marketing campaigns to drive repeat purchases and acquire new customers.
Frequently Asked Questions:
What information is contained in the Repeat Purchase Behavior report?
The Repeat Purchase Behavior report shows Brand Owners the number of orders received for each of their products or brands and the number of unique customers who placed the orders. The number of orders may include multiple quantities of the product and may differ from ordered units. By comparing the number of orders with the number of unique customers, Brand Owners can identify products or brands that have been ordered more than once per customer during the specified timeframe.
The report also shows the percentage of their customers (displayed as a percentage of total) who have had repeat purchases during the specified timeframe. Finally, it indicates the ordered product sales from repeat purchases in the selected timeframe (returns are not reflected).
Which products show up in the report?
The report shows all of the products associated with brands that the Brand Owner has successfully registered with the Amazon Brand Registry.
Does the report allow searching for a particular product?
Yes, Brand Owners can search for a specific product or set of products by using the ASIN search box at the top of the report. The ASIN search box supports searches for up to 500 ASINs at a time, with either a space or comma separating each ASIN.
文章来源：亚马逊官方网站
