服装图片指南

能体现商品优点的清晰图片是商品成功销售的关键。对于在线店铺,商品图片是最有价值的营销工具之一。

当买家浏览亚马逊页面时,通常是在受到图片的吸引后才考虑您的商品。此外,由于在线购物的选择众多,因此一张精良的图片能让您的商品脱颖而出,而质量不佳的图片只会导致买家流失。使用您的商品图片传达商品的卖点和特点,激起买家的兴趣,同时强化您的品牌。每个 SKU 必须有一张主图片。

图片类型

亚马逊可以为商品目录中的每件商品显示几张图片。作为卖家,您可以根据自己的喜好为商品搭配多张高清图片,从而让买家做出明智的购买决定。您可以使用四类图片来展示您的商品:

  • 【父商品 SKU 主图片】,用于商品详情页面(买家在搜索或浏览目录时看到的页面)。每个父商品只能使用一张主图片。商品详情页面中所展示的主图片是全尺寸图片的缩略图。当买家点击缩略图时,弹出窗口将显示全尺寸图片。您必须提供一张父商品主图片。

  • 【子商品 SKU 主图片】:用于展示特定颜色的指定子商品 SKU。子商品 SKU 的主图片显示在图片弹出窗口中。每个子商品 SKU 只能使用一张主图片,展示特定颜色的子商品。您必须为销售的每种颜色的子商品提供一个子商品主图片。

  • 【备用图片】:用于展示商品的不同视角,帮助买家从用途、细节、材质、剪裁或其他方面了解商品,或展示相关商品。您可为每个父商品 SKU 或子商品 SKU 提供最多八张备用图片。父商品的备用图片会在图片弹出窗口中显示。如果买家点击图片弹出窗口中的特定颜色(例如,蓝色样品),则弹出窗口会显示“蓝色”SKU 的备用图片。

  • 【样本图片】:用于展示商品的不同颜色、面料或其他选择。您可为每个子商品 SKU 提供一张样本图片。样本图片显示在商品详情页面上的颜色名称旁边。

图片要求

提交高质量的图片可以增加商品的销售机会。您的商品图片必须符合一定的技术和样式要求。不符合这些要求可能会导致您的卖家账户被暂停。

必填

对于主图片:

  • 使用纯白色背景 (RGB 255, 255, 255; hex #FFFFFF)

  • 只包含买家将收到的物品;不要显示商品不包含的配件

  • 如果是捆绑商品,没有必要显示全部商品,只显示一张商品图片即可

对于所有图片,包括备用图片:

  • 商品图片的最长边应至少为 1001 像素

  • 商品图片应为彩色,不要使用黑白图片

  • 展示完整的商品;商品应至少占据图片面积的 85%

  • 备用图片可以是其他的角度或视角、样本。

禁止使用的图片

对于主图片:

  • 采用非纯白色背景的图片 (RGB 低于 255)

  • 图片中的商品图像被部分裁剪

  • 文本、徽标、边框、色块、水印或其他图形位于商品上方或背景上

  • 主图片中的同一模特有多种姿势,或同一商品有多个视图

  • 模特处于跪坐、斜靠姿势或睡姿(模特必须采取站姿)

  • 显示包装、品牌或吊牌的图片(长袜或短袜除外)

  • 包含可见人体模型(长袜或短袜除外)

对于所有图片,包括备用图片:

  • 与商品名称不符的图片

  • 裸体或带有性暗示的图片

  • 模糊、经过像素化处理,或具有锯齿边缘的图片

  • 穿戴在模特身上拍摄的儿童和婴儿内衣和泳衣的图片

注意:

  • 提交子商品的主图片时,请确保图片展示的是实际发布的子商品。例如,如果您发布不同颜色的同款 T 恤衫,请务必提供展示变体商品颜色的图片。

  • 如果您提交的图片达到 1001 像素,买家便可使用商品详情页面的缩放功能。缩放功能可减少退货和负面反馈

内衣和泳衣

内衣、女士内衣和泳衣商品的图片不得包含色情淫秽内容,具体由亚马逊全权裁定。此外,此类商品的图片还必须遵守以下规则:

  • 禁止使用人体模特采取不雅、过于色情或淫秽的姿势的图片。

  • 禁止使用显示全裸部位(乳房、生殖器、裸臀等)的图片。

  • 穿着薄透商品的人体模特图片可以根据亚马逊的酌情判断予以展示,但前提是不能以猥亵或具有挑逗性的方式暴露或展示生殖器和乳房/乳头。禁止使用马赛克或其他类型的图形来遮盖裸露的身体部位。

  • 丁字裤和内裤的商品主图片必须使用正面图。背面图可作为备用图片上传。

  • 无法完全遮盖正面及背面部位的丁字裤和内裤的图片不得使用人体模特。禁止使用喷笔处理裸露的皮肤部位。

样本图片

商品详情页面显示的是父商品的主图片。子商品的样本图片(如有)以 30 x 30 像素的缩略图形式显示在主图片下方。

样本图片可以帮助买家了解商品的其他方面,如颜色或细节。

买家点击样本图片时,会出现以下两种情况之一:

  • 如果有子商品的主图片,商品详情页面上的样本图片/颜色名称会和图片弹出窗口关联,弹出窗口中会显示子商品 SKU 的主图片。

  • 如果没有子商品的主图片,商品详情页面中的样本图片/颜色名称不会关联任何内容。

即便您不考虑使用样本图片,您也可以通过以下两种方式对商品使用样本图片:

一张图片,多种颜色变体:

对于某个没有样本图片的商品,您可以使用多张主图片来展示所有颜色变体。您可以使用这些图片作为商品变体的样本图片及主图片。与所有样本图片一样,这些图片显示为缩略图,点击缩略图后,图片将在弹出窗口中显示为全尺寸的主图片。

一张图片,所有商品变体:

您可以使用一张图片来展示所有颜色变体。例如,您可以使用“叠放多件针织衫”的主图片来展示您销售的所有商品颜色,并且不使用样本图片。在这种情况下,您可以提交“叠放多件针织衫”的图片作为备用图片。此备用图片会关联“查看大图或其他视图”链接下的详情页面。所有备用图片都会在同一个弹出窗口中显示。点击弹出窗口中的缩略图,买家即可从弹出窗口中的一张图片移动到另一张图片。

可接受和不可接受的图片

下方显示了可接受和不可接受的图片示例。

  1. 图片需要采用纯白色背景。

    可接受

    不可接受

  1. 图片必须清晰,未经过像素化处理或没有锯齿边缘。

    可接受

    不可接受

  1. 商品上或背景中不能有文字、徽标、图形或水印。

    可接受

    不可接受

  1. 商品的图像不能被部分剪裁。

    可接受

    不可接受

  1. 主图片中的同一模特不能采取多种姿势,或主图片中的同一商品不能展示多个视角

    可接受

    不可接受

  1. 模特不能处于跪坐、斜靠姿势或睡姿(只能采取站姿)。

    可接受

    不可接受

  1. 商品图片不能带有包装或外部品牌标签,袜子类商品除外。

    可接受

    不可接受

  1. 图片不能包含可见的人体模特,袜子类商品除外。

    可接受

    不可接受


 亚马逊官网原文详情:

Image guidelines for clothing

Good images are important to your products' success. In an online store, the product image is one of your most valuable marketing tools.

When customers browse Amazon pages, often the image draws them to consider your product. In addition, with so many choices available for online purchases, a well-formed image can set your product apart from the others. Poor quality images turn away customers. Use your product images to communicate the selling points and features of your products, to inform and interest customers, and to reinforce your brand. Every SKU must have a main image.

Types of images

Amazon can display several images for each product in the catalog. As a seller, it is in your interest to provide several high-resolution product images for your products so customers can make informed buying decisions. You can use four types of images to illustrate your products:

  • The parent SKU main image, used for the product detail page (the page customers see when they search or browse the catalog). Only one main image is used per parent product. The main image appears as a smaller representation of the full-size image on the product detail page. When customers click the smaller picture, the full-size picture appears in a pop-up window. You must supply a parent main image.

  • The Child SKU main image, used to show a view of the product in the specific color for the given child SKU. The main image for the child SKU shows in the image pop-up window. Each child SKU has just one main image, representing the child product in the specified color. You must supply a child main image for every color that you sell.

  • Alternate images, used to show different views of the product to help clarify use, detail, fabric, cut, or other ways to view the product, or to show related products. You can supply up to eight alternate images for each parent or child SKU. The alternate image for a parent product appears in the image pop-up window. If a customer clicks a specific color in the image pop-up window (for example, a blue sample), then the pop-up window shows the alternate image for the "blue" SKU.

  • Swatch images, used to show different available colors, fabrics, or other choices for products. You can supply one swatch image per child SKU. Swatch images display on the product detail page next to the name of the color.

Image requirements

By submitting quality images, you can improve your chances of selling your products. Your product images must meet certain technical and style requirements. Failure to meet those requirements could result in the suspension of your seller account.

Required

For main images:

  • Use pure white backgrounds (RGB 255, 255, 255; hex #FFFFFF)

  • Include only what the customer will receive; accessories that are not part of the product should not be shown

  • If it is a bundled product, it is not necessary to show the entire lot, a single image of the product will suffice

For all images, including alternate images:

  • Product images should be at least 1001 pixels on the longest side

  • Product images should be in color, not black and white

  • Show the entire product; the product should occupy at least 85% of the image area

  • Alternate images can be different angles, views, or swatches

Prohibited

For main images:

  • Images with a non-pure white background (RGB less than 255)

  • Images with part of the product for sale cropped by a frame edge

  • Text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background

  • Multiple positions of the same model, or multiple views or colors of the same product in the main image

  • Models that are sitting, kneeling, leaning, or lying down (models must be standing)

  • Images that show packaging or brand or swing tags, except for stockings or socks

  • Visible mannequins, except for stockings or socks

For all images, including alternate images:

  • Images that do not match the product title

  • Nudity or sexually suggestive images

  • Images that are blurry, pixelated, or have jagged edges

  • Images of Kids & Baby underwear or swimwear that are photographed on a model

Note:

  • When submitting the main image for child products, be sure the image represents the actual child product being listed. For example, if you are listing different colors of the same T-shirt, it is important that you provide an image that represents the variant color.

  • When you submit an image of at least 1,001 pixels, customers can use the zoom feature on the product detail page. This feature may reduce returns and negative feedback.

Intimate clothing and swimwear

Images of intimate clothing, lingerie, and swimwear products may not be sexually explicit or obscene, as determined at the sole discretion of Amazon. In addition, images of such products must comply with the following rules:

  • Images of live models that use poses that could be interpreted as indecent, excessively erotic, or lewd are not permitted.

  • Images that display full nudity (breasts, genitalia, bare bottoms, and so on) are not permitted.

  • Images with live models wearing sheer products might be permitted, provided that genitalia and breasts/nipples are not exposed or presented in a lewd or provocative manner. No bars or other types of graphics are permitted to cover exposed body parts.

  • Thongs and panties must use front views for the main product image. Back views can be uploaded as alternate views.

  • Thongs and panties that do not provide full coverage in the front and back must have images that do not use a human model. Air-brushing is not permitted for exposed skin areas.

Swatch images

Product detail pages show the main image for the parent product. Swatch images for child products, if available, appear below the main image as 30 x 30 pixel thumbnails.

Swatch images help customers see other aspects of your product, such as color or detail.

When a customer clicks the swatch image, one of two things happens:

  • If the main image for the child product is available, then the swatch image and / or color name text on the detail page links to the image pop-up windows, and the main image for the child SKU appears in a pop-up window.

  • If the main image for the child product is not available, then the swatch image and / or color name text on the detail page does not link to anything.

Even though you might not think of using swatch images, there are two ways you can leverage swatch images for your products:

Single image, many color variations:

You might have several main images for all color variations for a product that does not have swatch images. You can use these images as swatch images and as main images for your variations. As with any swatch image, the images appear as thumbnails that, when clicked, appear full-sized as the main image in a pop-up window.

Single image, all product variations:

You might have a single image featuring all color variations. For example, you might have a main image of a "pile of sweaters" to represent all the colors you sell, and you do not use swatch images. In this case, you can submit the "pile of sweaters" image as an alternate image. This alternative image is linked from the detail page, under the "See larger image or other views" link. All the alternate images appear in the same pop-up window. The customer can move from image to image in this pop-up window by clicking the thumbnail in the pop-up window.

Acceptable and unacceptable images

Examples of both acceptable and unacceptable images are shown below.

  1. The image needs to be on a pure white background.

    Acceptable

    Unacceptable

  1. Images must not be blurry, pixelated, or have jagged edges.

    Acceptable

    Unacceptable

  1. No text, logos, graphics, or watermarks can be over the top of a product or in the background.

    Acceptable

    Unacceptable

  1. No part of the product for sale can be cropped by a frame edge.

    Acceptable

    Unacceptable

  1. Images must not have multiple positions of the same model, or multiple views of the same product in the main image.

    Acceptable

    Unacceptable

  1. Models must not be kneeling, leaning, or lying down (only standing).

    Acceptable

    Unacceptable

  1. Products must not be in packaging or shown with external brand tags, except for stockings or socks.

    Acceptable

    Unacceptable

  1. Images must not have visible mannequins, except for stockings or socks.

    Acceptable

    Unacceptable

 文章来源:亚马逊官方网站