为商品精确分类

搜索和浏览是买家在亚马逊上查找商品时最常用的两大法宝。即便是最出色的商品,如果没有正确分类或者根本就没有分类,也会落得个无人问津的下场。

例如,在“工具和家居用品”店铺,陈列着数十万款商品。没有为商品分类,就等同于将它们胡乱堆放在一起让买家随意挑选。

而精确的商品分类,则如同将您的宝贝摆放在正确的通道中、陈列于店铺中正确的货架上。如果您的商品信息完备、品质出众、价格合理,它便会在货架上熠熠生辉;如果您获得的反馈又非常积极,则您很容易就赢得一个新买家。

如何为商品分类

无论您是(通过 XML 或文本文件)批量上传,还是借助“添加新商品”功能逐个上传商品信息,为商品精确分类的关键在于将它们尽可能地细分至最深层的分类项目。

例如,电焊机的分类如下:

  • 电焊机

    • 气焊配件

    • 氧乙炔火炬

    • 氧丙烷火炬

    • 丙烷火炬

    • 交流-直流电弧焊接设备

    • 电弧焊接配件

    • MIG 焊接设备

    • 等离子弧切割设备

    • 点焊设备

    • TIG 焊接设备

    • 电弧焊接设备

    • 气焊设备

如果您要销售电弧焊接设备,则必须为您的商品选择最精确的分类项目,如“MIG 焊接设备”、“点焊设备”或其他最能描述其特性的项目。请勿只是停留在“电弧焊接设备”这一层。

您可能认为,如果采用较为宽泛的分类,商品总是会被搜索出来。但事实恰恰相反。如果您将丙烷火炬归入电焊机级别,则只有当买家搜索电焊机的时候才会显示出来,而在其他更深级别的搜索中则都不会显示。商品放置位置不正确,买家永远都无法在“工具”店铺中找到它。

如需了解如何为商品分类,请参阅使用商品分类器。

使用搜索词

为了让买家在亚马逊上找到您的商品,您需要提供一些搜索词,使其准确匹配买家在搜索他们想要购买的商品时所使用的搜索词。

了解如何优化商品信息以便于搜索和如何有效使用搜索词


 亚马逊官网原文详情:

Accurately classifying your products

Two of the most common ways customers find products on Amazon are searching and browsing. Even the greatest products will remain in oblivion if they are not classified correctly or just not classified at all.

For example, in the Tools & Home Improvement store, there are literally hundreds of thousands of products. Not classifying your products is the same as dumping your product in one big heap and then asking customers to find it in that heap.

Accurately classifying products is like placing your products in the correct aisle and on the correct shelf in the store. And if your product shines on that shelf with great information, quality, and pricing, and if your feedback is great, then you just won over a new customer.

How to classify your products

Whether you are doing bulk product uploads (using either XML or text files) or listing them one by one using the Add a Product feature, the key to accurately classifying products is to drill down as far as possible to the deepest classification term.

Consider the classification of power welders:

  • Power-welders

    • gas-welding-accessories

    • oxyacetylene-torches

    • oxypropane-torches

    • propane-torche

    • ac-dc-arc-welding-equipment

    • arc-welding-accessories

    • mig-welding-equipment

    • plasma-arc-cutting-equipment

    • spot-welding-equipment

    • tig-welding-equipment

    • arc-welding-equipment

    • gas-welding-equipment

If you sell arc-welding equipment, you must choose the most accurate classification term that fits your product, such as "mig-welding-equipment," "spot-welding-equipment," or whatever describes it best. Do not leave the classification to "arc-welding-equipment."

You might think that if you leave the classification at the broader level, your products will show up no matter what. But the opposite occurs. If you classify your propane torches at the power welder level, it will only be found when browsing power welders. It will not be found at any deeper level. You have misplaced your product and customers will never find it in the Tools store.

To learn how to classify your products, see Using the Product Classifier.

Using search terms

In order for customers to find your products on Amazon, it's important to provide search terms they might use when searching for what they want to buy.

Learn how to optimize your listings for search and how to use search terms effectively.

 文章来源:亚马逊官方网站