在社交媒体上发布文章
在社交媒体上发帖是推广您的在线商店以及与客户联系的好方法。您可以为您的业务创建社交媒体账户,以帮助您建立品牌、改进 SEO 并增加商店的流量。
在线商店的产品页面和博客文章中设有按钮,可供您和您的客户用来在社交媒体上分享内容。
在社交媒体上分享博客文章
如果您在博客上发布关于业务和产品的文章,您的在线知名度便会增加。这有助于搜索引擎找到您的网站。了解有关将博客添加到 Shopify 在线商店的详细信息。
如果您已经拥有在线受众并想在线上开始销售,请使用 Buy Button 销售渠道将 Shopify 产品添加到其他平台上的博客文章中。
要充分利用社交媒体,您需要做的不仅仅是分享产品。创建并分享与客户切身相关的博客内容,以树立品牌忠诚度,并鼓励客户谈论您的业务。
分享按钮会显示在已发布的博客文章中。
链接到您的社交媒体资料
如果您的品牌战略包括社交媒体营销,那么您可能希望帮助客户参与到您的社交媒体业务中来。某些模板带有社交媒体按钮,因此您可以将客户引导至您的社交媒体资料。您可以在模板商店中搜索社交媒体,以便查看具有此功能的模板。
以下 Shopify 免费模板包含社交媒体按钮:
Brooklyn
Simple
Supply
Venture
添加更多社交媒体功能
若要向在线商店添加其他社交媒体功能,请在 Shopify 应用商店中搜索可执行所需操作的应用,或自定义您的模板代码。
Shopify商户官网原文详情:
Posting on social media
Posting on social media can be a good way to promote your online store and connect with customers. You can create social media accounts for your business to help build your brand, improve your SEO, and increase traffic to your store.
Product pages and blog posts on your online store include buttons that you and your customers can use to share content on social media.
Sharing blog posts on social media
When you post about your business and products on a blog, you are increasing your online presence. This helps search engines to find your site. Learn more about adding a blog to your Shopify online store.
If you already have an audience online and want to start selling there, then use the Buy Button sales channel to add your Shopify products to blog posts on other platforms.
To get the most out of social media, you need to do more than share your products. Create and share blog content that is relevant to your customers to build brand loyalty and encourage customers to talk about your business.
Sharing buttons appear on published blog posts.
Linking to your social media profiles
If your brand strategy includes social media marketing, then you might want to help customers engage with your business on social media. Some themes come with social media buttons, so you can direct customers to your social media profiles. You can search for social media in the Theme Store to see themes that have this feature.
The following free Shopify themes include social media buttons:
Brooklyn
Simple
Supply
Venture
Adding more social media features
To add other social media features to your online store, search for an app on the Shopify App Store that does what you need, or customize your theme code.
文章内容来源:Shopify商户官方网站