收集客户联系信息

您可使用电子邮件和短信营销来拓展您的业务,以及与客户建立关系。向注册邮件列表的客户发送新闻通讯,这是让客户了解新产品和最新促销的有效方式。

您可以在 Shopify 博客上了解有关如何通过电子邮件营销拓展业务的详细信息。

注:有关 Shopify 如何收集、使用和存储个人信息的详细信息,请参阅我们的隐私政策

收集客户的联系信息

出于法律和隐私原因,请确保仅向同意接收您的在线商店营销的客户发送促销内容。客户可向您的在线商店新闻通讯注册页面添加其联系信息,也可选中结账页面中的复选框,从而订阅营销内容。然后,您可以通过修改针对电子邮件的结账设置或针对短信的结账设置来为他们发送确认订阅消息。

如果您的商店设置为发送弃购提醒,则您需要更改同意复选框旁边显示的信息。您可以在模板的语言编辑器中更改电子邮件和短信营销选择加入的信息。

客户接受您在线商店的营销后,他们的邮箱或电话号码会显示在您 Shopify 后台的客户页面上。若要仅列出已同意通过电子邮件接收促销内容的客户,您可以点击默认的电子邮件订阅者细分,也可以创建新的客户细分,以列出已接受电子邮件营销的特定客户类型。

从结账页面收集客户邮箱

您启用此选项后,若要系统保存客户的订阅偏好设置,客户需要完成结账。

步骤:

PC:

  1. 在 Shopify 后台中,转到设置 > 结账

  1. 若要向结账流程中添加注册复选框,请在电子邮件营销部分中,勾选在结账时显示订阅选项

  2. 可选:选中预先选择选项,以默认在结账页面中为没有账户或包含在电子邮件订阅列表中的客户选中电子邮件营销注册复选框。对于已选择退出电子邮件营销或未加入电子邮件订阅列表的客户,系统不会为其选中电子邮件营销注册复选框。

  3. 点击保存

苹果系统:

  1. 在 Shopify 应用中,转到商店 > 设置

  2. 商店设置下,轻触结账

  1. 若要向结账流程中添加注册复选框,请在电子邮件营销部分中,勾选在结账时显示订阅选项

  2. 可选:选中预先选择选项,以默认在结账页面中为没有账户或包含在电子邮件订阅列表中的客户选中电子邮件营销注册复选框。对于已选择退出电子邮件营销或未加入电子邮件订阅列表的客户,系统不会为其选中电子邮件营销注册复选框。

  3. 点击保存

安卓系统:

  1. 在 Shopify 应用中,转到商店 > 设置

  2. 商店设置下,轻触结账

  1. 若要向结账流程中添加注册复选框,请在电子邮件营销部分中,勾选在结账时显示订阅选项

  2. 可选:选中预先选择选项,以默认在结账页面中为没有账户或包含在电子邮件订阅列表中的客户选中电子邮件营销注册复选框。对于已选择退出电子邮件营销或未加入电子邮件订阅列表的客户,系统不会为其选中电子邮件营销注册复选框。

  3. 点击保存

从结账页面收集客户电话号码

若要从结账页面收集客户电话号码,您需要确保您在设置中启用了短信结账选项。有关详细说明,请参阅设置客户的短信通知。

步骤:

PC:

  1. 在 Shopify 后台中,转到设置 > 结账

  1. 若要向结账流程中添加注册复选框,请在短信营销部分中,勾选在结账时显示订阅选项

  2. 选择在结账时添加电话号码是可选还是必填。如果您的支付服务提供商或承运商要求客户提供电话号码来完成结账,请将电话号码设置为必填。

  3. 点击保存

苹果系统:

  1. 在 Shopify 应用中,转到商店 > 设置

  2. 商店设置下,轻触结账

  1. 若要向结账流程中添加注册复选框,请在短信营销部分中,勾选在结账时显示订阅选项

  2. 选择在结账时添加电话号码是可选还是必填。如果您的支付服务提供商或承运商要求客户提供电话号码来完成结账,请将电话号码设置为必填。

  3. 点击保存

安卓系统:

  1. 在 Shopify 应用中,转到商店 > 设置

  2. 商店设置下,轻触结账

  1. 若要向结账流程中添加注册复选框,请在短信营销部分中,勾选在结账时显示订阅选项

  2. 选择在结账时添加电话号码是可选还是必填。如果您的支付服务提供商或承运商要求客户提供电话号码来完成结账,请将电话号码设置为必填。

  3. 点击保存

在德国收集客户邮箱

如果您的商店位于德国,则通知设置页面的电子邮件营销部分中还有一个额外的要求客户确认他们的订阅复选框。让客户选择接收营销电子邮件可防止将不感兴趣或不正确的邮箱添加到您的订阅者列表,从而帮助您创建参与度更高的订阅者列表。

从您的主页收集客户邮箱

若要从您的主页收集客户邮箱,请向您的在线商店添加新闻通讯注册分区。通过新闻通讯注册,您可以收集客户的邮箱,并将它们存储在 Shopify 后台中客户页面的电子邮件订阅者客户细分中。

若要获取向在线商店添加新闻通讯分区的相关帮助,请查看模板文档。

Shopify商户官网原文详情:

Collecting customer contact information

You can use email and SMS marketing to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.

You can learn more about how to grow your business with email marketing on the Shopify blog.

Collect contact information from customers

For legal and privacy reasons, make sure that you send promotional content only to customers who have agreed to receive marketing from your online store. Customers can subscribe to marketing content by adding their contact information to a newsletter sign-up on your online store, or by checking a checkbox in the checkout. You can then have them receive a confirmation message for subscription by modifying your checkout settings for email or checkout settings for SMS.

If your shop is set up to send abandoned cart reminders, then you need to change the information that displays next to the consent checkbox. You can change the information for the email and SMS marketing opt-in in your theme's language editor.

After a customer accepts marketing from your online store, their email address or phone number is displayed on the Customers page of your Shopify admin. To list only the customers who agreed to receive promotional content through email, you can click the default Email subscribers segment, or you can create a new customer segment to list specific types of customers who accepted email marketing.

Collect customer emails from the checkout

If you enable this option, then for the customer's subscription preference to be saved, the customer needs to complete the checkout.

Steps:

PC:

  1. From your Shopify admin, go to Settings > Checkout.

  1. To add a sign-up checkbox to your checkout, in the Email marketing section, check Show an option to subscribe at checkout.

  2. Optional: Check Preselect the option to check the email marketing sign-up check box at the checkout by default for customers without an account or customers who are on your email subscription list. The email marketing sign-up check box isn't checked for customers who have opted out of email marketing or who aren't on your email subscription list.

  3. Click Save.

iPhone:

  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. To add a sign-up checkbox to your checkout, in the Email marketing section, check Show an option to subscribe at checkout.

  2. Optional: Check Preselect the option to check the email marketing sign-up check box at the checkout by default for customers without an account or customers who are on your email subscription list. The email marketing sign-up check box isn't checked for customers who have opted out of email marketing or who aren't on your email subscription list.

  3. Click Save.

Android:

  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. To add a sign-up checkbox to your checkout, in the Email marketing section, check Show an option to subscribe at checkout.

  2. Optional: Check Preselect the option to check the email marketing sign-up check box at the checkout by default for customers without an account or customers who are on your email subscription list. The email marketing sign-up check box isn't checked for customers who have opted out of email marketing or who aren't on your email subscription list.

  3. Click Save.

Collect customer phone numbers from the checkout

To collect customer phone numbers from the checkout, you need to make sure you have the SMS checkout option enabled in your Settings. Refer to Set up your customer's SMS notifications for detailed instructions.

Steps:

PC:

  1. From your Shopify admin, go to Settings > Checkout.

  1. To add a sign-up checkbox to your checkout, in the SMS marketing section, check Show an option to subscribe at checkout.

  2. Select whether it should be optional or required to add a phone number at checkout. If your payment provider or shipping carrier requires that the customer provides a phone number to complete the checkout, then set the phone number to Required.

  3. Click Save.

iPhone:

  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. To add a sign-up checkbox to your checkout, in the SMS marketing section, check Show an option to subscribe at checkout.

  2. Select whether it should be optional or required to add a phone number at checkout. If your payment provider or shipping carrier requires that the customer provides a phone number to complete the checkout, then set the phone number to Required.

  3. Click Save.

Android:

  1. From the Shopify app, go to Store > Settings.

  2. Under Store settings, tap Checkout.

  1. To add a sign-up checkbox to your checkout, in the SMS marketing section, check Show an option to subscribe at checkout.

  2. Select whether it should be optional or required to add a phone number at checkout. If your payment provider or shipping carrier requires that the customer provides a phone number to complete the checkout, then set the phone number to Required.

  3. Click Save.

Collect customer emails in Germany

If your store is located in Germany, then there is an additional Require customers to confirm their subscription check box on the Email marketing section of the Notifications settings page. Letting customers opt in to receive marketing emails helps you create a more engaged subscriber list by preventing uninterested or incorrect email addresses from being added to your subscriber's list.

Collect customer emails from your home page

To collect customer emails from your home page, add a newsletter signup section to your online store. With a newsletter signup, you collect email addresses from your customers and store them in the Email subscribers customer segment on the Customers page in the Shopify admin.

For help with adding a newsletter section to your online store, see your theme documentation.

文章内容来源:Shopify商户官方网站