提高销量

您可以重点关注以下方面:

亚马逊销售指导:

亚马逊销售指导提供个性化建议,旨在帮助您在亚马逊上取得更大成功(此功能适用于参与专业销售计划的卖家)。

定价和配送:

相对于竞争对手的商品,您的商品定价是否具有竞争力? 您是否能够提供运费优惠? 在制定有吸引力的价格时,请研究竞争对手的商品,或者设置自动定价以自动调整价格,从而应对赢得“购买按钮”价格等事件。调查运费。在决定进行在线购物时,买家通常会将运费视为主要影响因素。请查看“管理库存”页面,了解您提供的每件商品的最低价格和购买按钮价格。要了解更多信息,请参阅免费配送和自动定价。

Prime 配送:

如果您为商品启用亚马逊物流,就可以利用亚马逊的配送网络和专业知识以使您的报价符合 Prime 和免费配送条件。您只需将商品运送到亚马逊运营中心,我们会负责包装和配送给买家并提供客户服务。要了解更多信息,请参阅亚马逊物流 (FBA)、卖家自配送 Prime (SFP) 和亚马逊轻小商品计划 (SNL)。

亚马逊枢纽:

亚马逊枢纽是一项综合解决方案,让您和您的员工能够从日常包裹管理中脱离出来,其涵盖高层建筑到花园风格的公寓。该枢纽不要求具备亚马逊 Prime 会员资格且不会向所在建筑的居民收取任何费用。

促销:

在线购物时,买家会查看各种促销方案:价格优惠或折扣、免费配送等。亚马逊发现,购买符合条件的商品且订单总额不低于 $35 即可享受免费配送这种促销能够对购买决策产生很大的影响,因此我们将这种促销手段设为我们网站的常规特色。免费配送通常是买家再次光顾亚马逊的原因。您也可通过提供促销给买家留下良好印象。要了解更多信息,请参阅促销。

广告:

商品推广是一项广告服务,可帮助您在亚马逊上推广商品。您可选择要推广的商品,为这些商品指定关键词,并输入每次点击费用竞价。当亚马逊买家搜索您的某个关键词时,您的广告可与搜索结果一起显示。只有当亚马逊买家点击您的广告时(买家将转至您商品所在的详情页面),您才需要为此服务付费。Prime 专享折扣是面向 Prime 会员提供的价格折扣,买家在亚马逊上购物时可以全程看到该折扣。要了解更多信息,请参阅商品推广的运作方式、优惠券、秒杀以及 Prime 专享折扣。

优质的商品详情和描述:

描述商品时,请包含关键特征并以要点形式列出商品的优点。一份精心撰写的商品描述有助于买家想象拥有或使用您的商品所带来的体验。包含与您商品的体验、使用和各种优点相关的信息有助于激发买家购买您的商品。 要了解更多信息,请参阅出色的详情页面促进商品销售。

清晰且高质量的图片:

具有清晰细节的高分辨率图片能够激发买家的想象力,鼓励他们购买您的商品。此外,请尽可能多地提供不同的图片。许多商品分类允许包含样品图片和备用图片。要了解更多信息,请参阅商品图片要求。

图文版品牌页面:

如果您是注册的品牌所有者,可以更改商品页面,使用不同的方法来描述您的商品特征,如添加独特的品牌故事、增强版图片和文字介绍。要了解更多信息,请参阅关于图文版商品描述。

有效的商品放置:

您的商品是否根据您提供的信息显示在店铺的适当区域? 某些买家确切知道自己的搜索目标,但其他人可能会按照分类进行浏览,因此,请确保您的商品分类正确,以便买家能够通过浏览更轻松地找到商品。了解每个分类中商品选择的广度和深度并考虑自己的商品适合放在分类结构中的哪个位置。要了解更多信息,请参阅为商品精确分类。

客户服务:

通过出色的客户服务来跟进每个订单,让买家获得卓越的购买体验。这能够为作为卖家的您带来良好的反馈评级,同时逐步提升买家找到您的商品后对您商品的信心。要了解更多信息,请参阅沟通指南。

全球发布:

在全球亚马逊商城发布商品让您能够向全世界数以百万计的买家销售商品。无论您是国际销售的新手还是经验丰富的国际卖家,亚马逊全球开店均能助您拓展业务。我们的在线商城遍布世界各地 - 美国、加拿大、墨西哥、英国、德国、法国、意大利、西班牙、中国、日本、澳大利亚、土耳其、阿联酋和印度 - 我们的服务和工具能够帮助您在全球商城中取得成功。要了解更多信息,请参阅亚马逊全球开店

向国际买家出口库存:

选择加入亚马逊物流出口,亚马逊将自动允许符合条件的亚马逊商品的出口。亚马逊物流出口是通过亚马逊物流提供的一项服务,能够帮助您拓展国际业务,而这一切只需点击按钮即可实现。境外买家下单时,亚马逊将负责取件、包装并从您的库存配送商品。亚马逊物流出口消除了商品国际配送的许多传统障碍。要了解更多信息,请参阅亚马逊物流出口。


 亚马逊官网原文详情:

Increase sales

Here are areas in which you can focus on:

Amazon Selling Coach:

Amazon Selling Coach offers personalized recommendations to help you increase your success on Amazon (this feature is available to Seller with Professional Selling Plans).

Pricing and shipping:

Are your offers priced competitively against comparable products? Can you offer shipping incentives? Research the competition as you develop a compelling price point or set up automated pricing to automatically adjust prices in response to events such as the Buy Box winning price. Include shipping costs in your research. Buyers often see shipping costs as a primary influence when deciding to make an online purchase. Review the Manage Inventory page to see what the lowest price and the Buy Box prices are for each product you offer. To learn more, see Free shipping and Automate Pricing.

Prime Fulfillment:

When you enable Fulfillment by Amazon (FBA) for your products, you can leverage Amazon's fulfillment networks and expertise to make your offers eligible for Prime and free shipping. You send your products to Amazon fulfillment centers, and we pack and ship the products to buyers and provide customer service. To learn more, see , Seller Fulfilled Prime (SFP), and Amazon Small and Light (SNL).

Hub by Amazon:

Hub by Amazon is a comprehensive solution that frees you and your staff from daily package management, from high-rise buildings to garden-style apartments. The Hub does not require an Amazon Prime membership and does not charge a fee to your residents.

Promotions:

When shopping online, buyers look at the whole range of promotional offerings-dollars or percentages off the price, free shipping, and so on. Amazon found that one promotion-free shipping on orders with eligible items that total $35 or more-made such an impact on purchase decisions that we made it a regular feature of our website. Free shipping is often why buyers come back to Amazon. You, too, can make a great impression on buyers by offering promotions. To learn more, see Promotions.

Advertising:

Sponsored Products is an advertising service that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon shopper searches for one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this service only when an Amazon shopper clicks your ad, at which point the shopper is taken to the detail page where your offer is listed. Prime Exclusive Discount is a price discount targeted to Prime members and discoverable throughout the customer shopping path at Amazon. To learn more, see How Sponsored Products works, Coupons, Lightning Deals, and and Prime Exclusive Discounts work.

Great product details and descriptions:

As you describe your product, include key features with benefits listed in your bullet points. A well-written product description helps the buyer imagine the experience of owning or handling your product. Incorporating information about the feel, usage, and various benefits of your product can inspire buyers. To learn more, see Great Detail Pages Drive Sales.

Clear, high-quality images:

High resolution images with clear details stimulate a buyers' imagination and inspire them to buy your product. In addition, provide as many different images as possible. Many product categories allow for the inclusion of swatch and alternate images. To learn more, see Product image requirements.

Enhanced Brand Pages:

If you are a registered Brand Owner, you can change the product page to describe your product features in a different way by including a unique brand story, enhanced images, and text placements. To learn more, see About Enhanced Brand Content.

Effective placement:

Do your items show up in the appropriate areas of the store based on the information that you provided? Some buyers know exactly what they are searching for, but others will browse by category, so make sure your product is classified in the right category for easier discovery through browsing. Explore the breadth and depth of selection in each category and consider where your items would fit in the category structure. To learn more, see Accurately classifying your products.

Customer service:

Follow up each order with great customer service-an excellent buying experience. This can lead to great feedback ratings for you as a seller and instill confidence in buyers when they find your products. To learn more, see Communication Guidelines.

Listing internationally:

Listing on Amazon marketplaces around the world can provide you with instant access to millions of buyers worldwide. Whether you are new to selling internationally or an experienced international seller, Amazon Global Selling can help you grow your business. We have online marketplaces around the world - United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, China, Japan, Australia, Turkey, UAE, and India - and the services and tools to help you be successful in the global marketplace. To learn more, see Amazon Global Selling.

Exporting inventory for international buyers:

Opt into FBA Export, and Amazon automatically enables eligible products on Amazon for export. FBA Export is a service available through FBA that can help you grow your international business with little more than the click of a button. When out-of-country buyers place orders, Amazon picks, packs, and ships the product from your inventory. FBA Export eliminates many of the traditional barriers to shipping products internationally. To learn more, see FBA Export.

 文章来源:亚马逊官方网站