个人电脑

商品名称

为您的计算机商品拟一个好的商品名称有助于买家放心购买您的商品。请使用以下指南创建好的商品名称。

  • 描述性足够强,让买家能够仅基于商品名称就可作出购买决定。

  • 商品名称应少于等于 150 个字符。

  • 大写每个单词的首字母(除非供应商或商品名称刻意以小写字母拼写)。如果您不确定准确的商品名称,请查看制造商网站了解使用格式。

商品名称格式

[制造商] + [系列] + [型号 #] + [笔记本电脑屏幕尺寸] + [笔记本电脑/台式电脑] + ([处理器速度] + [处理器名称] + [处理器类型] +“处理器”,[RAM],[硬盘], [O/S]) + [颜色(如适用)]

在创建商品的商品名称时,您必须避免以下操作:

  • 使用“设计师”、“轻量”、“正品”或“原版”等营销词汇。

  • 包含“新品”、“翻新”、“再制造”等商品状况信息。

  • 商品名称中包含术语“原始设备制造商 (OEM)”。这可能对买家具有迷惑性。

  • 在商品名称中提及颜色,除非该颜色是商品的特色,如颜色是非常重要因素的限量版商品。(例如“Microsoft 无线笔记本电脑光电鼠标 3000-火龙果粉色”)。

  • 在商品名称中包含保修信息。(例如“终身更换保修”)。

好的例子:

  • Toshiba Satellite U405D-S2848 13.3" 笔记本电脑(2.0 GHz AMD Turion X2 双核 RM-70 处理器,3 GB RAM, 250 GB 硬盘,DVD 驱动,Vista Premium)Fusion

  • Apple MacBook Pro MB133LL/A 15.4" 笔记本电脑(2.4 GHz Intel Core 2 双核处理器,2 GB RAM,200 GB 硬盘,DVD/CD SuperDrive)

  • Sony VAIO VGN-SR140E/P 13.3" 笔记本电脑(2.26 GHz Intel Core 2 双核 P8400 处理器,3 GB RAM,250 GB 硬盘,Vista Premium)粉色

  • HP Pavilion M9350F 台式电脑(2.5 GHz AMD Phenom X4 9850 处理器,6 GB RAM,750 GB 硬盘,DVD 驱动,Vista Premium)

要点

按以下顺序对商品进行附加说明:

要点描述示例
1商品的总体概述手写平板,带 USB 连接
2主要功能1.024 压力敏感度级别
3次要功能可自定义菜单快捷按键
4材料和结构(如果这项重要则包含此项,如果不重要则描述其他功能)厚实、耐用的覆盖层
5保修或配件信息有限终身保修

商品描述

请按照以下指导创建好的商品描述:

  • 简洁、真实、浅显易懂

  • 专注于商品的独特属性

  • 请勿提及竞争对手

  • 为商品提供最佳应用

  • 检查拼写和语法

示例:

在您的桌面上,高级激光技术让您能够精确跟踪、即时响应。在空中,创新的自由空间动作感应将手部活动转化成自然的、响应型光标控制。在您的办公桌前或房间里,您可以一边休息一边听音乐、浏览照片或上网。直观的波和点击控制让您能够更轻松、自然地享受您最喜爱的媒体。30 英尺的工作范围让您能够从房间的任何地方浏览媒体。

保修信息

在要点和/或商品描述中提供准确的保修信息并给出注释。当发布商品状况为“新品”的商品时,必须申请原始制造商保修(如果有)(请参阅 状况指南)。若商品不提供有效的制造商保修,请勿表明该商品提供保修。请勿表明使用您的配件将“不会使基本设备的保修作废”。

禁用的保修信息的示例:

用于 Dell Inspiron 型号的 Techno 更换电池将不会使原始制造商的保修作废。


 亚马逊官网原文详情:

Personal Computers

Titles

A good title for your computer listings can help customers buy your products with confidence. Use the following guidance to create a good title.

  • Be descriptive enough for a customer to make a purchase decision based on the information in the title alone.

  • Titles should be 150 characters or less.

  • Capitalized the first letter of each word (unless the vendor or product name is deliberately spelled with a lowercase letter). If you are unsure about the exact product name, check the manufacturer's website for the format to use.

Title Format

[Manufacturer] + [Series] + [Model #] + [Notebook Screen Size] + [Laptop/Desktop] + ([Processor Speed] + [Processor Name] + [Processor Type] + "Processor," [RAM], [Hard Drive], [O/S]) + [Color (if applicable)]

You must avoid the following practices when creating a title for your products:

  • Using marketing words like "stylist," "lightweight," "genuine," or "original."

  • Including condition information like "New," "Refurbished," "Remanufactured."

  • Using the term "Original Equipment Manager (OEM)" in your title. It might be confusing to customers.

  • Mentioning color in the title, unless it is a special feature of the product, like a limited edition where color is important. (For example, "Microsoft Wireless Notebook Optical Mouse 3000-Dragon Fruit Pink").

  • Including warranty information in the title. (For example, "with LIfetime Replacement Warranty").

Good examples:

  • Toshiba Satellite U405D-S2848 13.3" Laptop (2.0 GHz AMD Turion X2 Dual Core RM-70 Processor, 3 GB RAM, 250 GB Hard Drive, DVD Drive, Vista Premium) Fusion

  • Apple MacBook Pro MB133LL/A 15.4" Laptop (2.4 GHz Intel Core 2 Duo Processor, 2 GB RAM, 200 GB Hard Drive, DVD/CD SuperDrive)

  • Sony VAIO VGN-SR140E/P 13.3" Laptop (2.26 GHz Intel Core 2 Duo P8400 Processor, 3 GB RAM, 250 GB Hard Drive, Vista Premium) Pink

  • HP Pavilion M9350F Desktop (2.5 GHz AMD Phenom X4 9850 Processor, 6 GB RAM, 750 GB Hard Drive, DVD Drive, Vista Premium)

Bullets

Include additional descriptions for your product in the following order:

BulletDescriptionExample
1Overall synopsis of productPen tablet with USB connection
2Major feature1.024 levels of pressure-sensitivity
3Minor featureCustomizable menu shortcut buttons
4Materials and construction (if important, if not, another feature is fine)Thick, durable overlay
5Warranty or accessory informationLimited lifetime warranty

Product Description

Follow the guidance below to create a good product description:

  • Be concise, honest, and friendly

  • Focus on the product's unique properties

  • Don't mention competitors

  • Provide the best applications for the product

  • Check spelling and grammar

Example:

On your desk, advanced laser technology gives you precise tracking and instant response. In the air, innovative Freespace motion sensing transforms hand motions into natural, responsive cursor controls. Sit back and listen to music, browse photos, or surf the Web from your desk or across the room. Intuitive wave-and-click control offers an easier and more natural way to enjoy your favorite media. An operating range of 30 feet lets you navigate media from anywhere in the room.

Warranty Information

Provide accurate warranty information in the bullets and/or product description and listing comments. When listing products with the "New" condition type, the original manufacturer's warranty, if any, must apply (see Condition Guidelines). Do not indicate that the product has a valid manufacturer's warranty if it does not. Do not indicate that use of your accessory "will not void the warranty" of the base device.

Example of prohibited warranty information:

The Techno replacement battery for Dell Inspiron models will not void the original manufacturer's warranty.

 文章来源:亚马逊官方网站