对于外贸新人来说，邮件开发信是其必须学习和掌握的客户开发方法之一，在开发客户上有低价有效的优势。
一封好的邮件开发信能成功吸引客户，下面来看一个范例。
Dear Sir,
Very glad to send E-mail to you, I'm X X.I have learned your name from the website which shows you are interest in ball chair.
First I'd like to introduce our company, which is one of the largest ball chair manufacturers in China, mainly produce ball chair, egg chair,bubble chair and other chairs. We would like to supply high-class products and satisfy every customer's needs.
We are now in contact with you and hope to establish a long-term business relationship with your company and expand our business scope through our joint role.
It will be a great pleasure to receive your inquiries for any of the items against which we will send you our competitive price with high quality.
Your prompt reply will be highly appreciated.
Thanks and best regards
Yours faithfully,
Website: http:// xxxx
Add: xxxxxx
Tel: xxxx
Fax:xxxxxx
E-mail:xxxxxx
从案例可以看出，开发信的篇幅一般不宜过长，内容开头应主动解释通过何种方式获取的客户信息，接着应重点介绍写信的目的和公司的相关信息，最后一般会以期待客户回信之类的语句结尾，还应将个人及公司的联系方式附在正文结尾后面，以便客户联系，所留联系方式应尽量全面。
一封全面规范的开发邮件仅仅只是基本要求，在实际运用过程中，外贸人员还需要掌握一些技巧，让开发信更有吸引力和可读性。
• 慎用链接：若在开发信中添加相关链接，则系统很有可能会认为其存在潜在威胁，从而导致邮件发送不出去，若必须添加链接，可以将其中的http 部分去掉，这样邮件可以顺利发送，客户也能理解打开链接时自动加上 http 部分即可。
• 一对一单独发送：群发邮件对陌生或不熟悉的客户来说是一种很不礼貌的行为，也很容易引起反感。相反，一对一发送是对客户的尊重，也更容易赢得好感。
• 语言精简，排版规整：邮件的格式会给客户留下最直接的印象，排版凌乱的邮件客户不会想继续阅读，语言啰唆的内容也会让客户觉得枯燥乏味、浪费时间。写作过程中应尽量精简规范，将所述事项说清楚即可，不必过分重复或扩展。
