推出新 Shopify 商店的总清单

此清单概述了开始使用 Shopify 时需要执行的所有步骤。这些步骤将指导您创建、开放和推广在线商店。您可能会发现打印此清单或将其下载为 PDF 很有帮助,这样您便可以在整个设置过程中进行参考。

1.测试在线商店

在推出您的在线商店之前,请创建一些测试订单以了解结账的流程。

  • 测试成功和失败的交易

  • 测试退款和取消订单

  • 测试为订单发货和部分发货

  • 测试对成功的订单进行存档

  • 了解shopify的欺诈分析设置

2.开放在线商店

选择套餐并测试您的在线商店后,您就可以向人们推出商店了。您可以删除您的在线商店密码,并添加聊天小组件,使在线商店访客能够轻松咨询问题。

  • 删除您的在线商店密码,以允许客户访问您的商店

3.添加其他在线销售渠道

推出在线商店后,您的业务可能会从向 Shopify 商店添加一些其他在线渠道中获益。在线销售时,您可以将多个在线渠道添加到 Shopify 后台。

备注:每个销售渠道都有基于您所在区域、产品类型(有时还基于您的商店的 Shopify 订阅套餐)的资格要求。

  • 通过Buy Button销售

  • 通过Facebook销售渠道在Facebook和Instagram上操作

4.推广在线商店

推出在线商店后,您需要对其进行推广。您可以通过添加将用于搜索引擎的信息或在所有相应空间中推广您的商店来提高商店的可见性。

  • 定义您的主页元数据

  • 推广您的商店

  • 制定营销计划

  • 设置Shopify Email并发送给您的第一个电子邮件营销宣传活动

  • 改进商店的SEO

  • 使用折扣码和促销手段

  • 自定义弃购营销邮件

  • 在shopify Inbox中阅读和回复消息

Shopify商户官网原文详情:

General checklist for starting a new Shopify store

This checklist outlines all the steps that you need to take to get started with Shopify. These steps will help guide you create, open, and promote your online store. You might find it helpful to print this checklist or to download it as a PDF so that you can refer to it throughout the setup process.

1.Test your online store

Before you launch your online store, place some test orders to see how the checkout process works.

  • Test successful and failed transactions

  • Test refunding and canceling orders

  • Test fullfuilling and partially fufilling orders

  • Test archiving successful orders

  • Learn about Shopify's fraud analysis settings

2.Open your online store

After you've picked a plan and tested your online store, you're ready for people to see it. You can remove your online store password, and add a chat widget to make it easy for online store visitors to ask questions.

  • Remove your online store password to give customers access to your store

3.Add other online sales channels

After you launch your online store, your business might benefit from adding some other online channels to your Shopify store. There are several online channels that you can add to your Shopify admin when selling online.

Note

Each sales channel has eligibility requirements based on your region, your product types, and sometimes on your store's Shopify subscription plan. For more details, refer to your plan's features.

  • Sell with Buy Buttons

  • Sell on Facebook and Instagram with the Facebook sales channel

4.Promote your online store

After you launch your online store, you need to promote it. You can improve your store's visibility by adding the information that will be used by search engines and by promoting your store in all of the appropriate spaces.

  • Define your home page metadata

  • Promote your store

  • Create a marketing plan

  • Set up Shopify Email and send your first email marketing campaign

  • Improve your store's SEO

  • Use discount codes and sales

  • Customize your abandoned cart emails

  • Read and respond to message in Shopify Inbox

文章内容来源:Shopify商户官方网站