在线商店速度

在线商店速度是指商店中不同页面的加载时间。

为什么速度很重要？

在线商店的速度会影响客户的购物体验、转化率和商店的可发现性。

体验和转化率

如果在线商店速度较快，那么手机速度缓慢且移动连接不佳的客户也可以获得积极的购买体验。速度较慢的商店可能无法轻松访问。

如果用户无法顺畅地浏览您的在线商店，或者您的页面加载速度较慢，那么他们更有可能没有购买任何东西就离开。您可以通过关注在线商店的速度来提高客户的体验和转化率。

可发现性

Google 之类的搜索引擎会将页面速度用作排名因素。如果您的在线商店页面速度较慢，那么即使您的商店通过其他方式针对搜索引擎进行了优化，其排名也可能较低。

在线商店的功能与速度

在线商店由一组功能组成，例如模板代码、应用、图片、视频、轮播、Instagram 源和分析。这些功能可以改善您的整体客户体验，并扩展在线商店的功能。

您添加到在线商店的每项功能都需要网络和硬件资源才可正常运行。某些功能需要比其他功能更多的资源。添加新功能可能会对在线商店的速度产生显著影响。

当您考虑向商店添加某项功能时，应权衡它的优势与它对商店速度产生的影响。您可能需要牺牲一些速度来打造能够带来更多销售额的用户体验。

在考虑商店的功能时，请问自己以下问题：

• 哪些因素可以帮助客户做出从商店购买的决定？

  例如，考虑您的客户是更喜欢包含指向详细产品页面的链接的简单主页，还是可以快速查看和购买产品的更强大的主页。

• 页面顶部应提供哪些功能来提高转化率？

  例如，品牌元素、配图和结账购物车都是会影响性能、但可提高转化率的功能。

• 当客户向下滚动页面时，哪些功能可以稍后加载？

  例如，当客户访问您的商店时，无需立即加载分析和产品评论。您可能需要咨询您的模板或应用开发者，以了解某项功能是否会立即加载。

浏览您的在线商店速度

您可以通过查看您的在线商店速度报告来了解您的商店相对于行业标准和其他类似 Shopify 商店的性能。该报告还会向您显示评分随时间变化的情况，并根据历史速度评分为可能影响速度评分的事件绘制图表。详细了解报告。

您还可以浏览影响在线商店速度的因素以及如何处理这些因素。

Shopify商户官网原文详情：

Online store speed

Your online store speed is the time it takes the different pages in your store to load.

Why is speed important?

Your online store’s speed impacts the shopping experience of your customers, your conversion rate, and your store's discoverability.

Experience and conversion

If your online store is fast, then a customer with a slow phone and poor mobile connection can have a positive buying experience. A slower store might not be as accessible or user-friendly.

When a user can't navigate your online store smoothly, or your pages load slowly, they are more likely to leave before they buy something. You can improve your customers' experience and your conversion rate at the same time by focusing on your online store's speed.

Discoverability

Search engines like Google use page speed as a ranking factor. If your online store pages are slow, then they might be ranked lower, even if your store is otherwise optimized for search engines.

Online store features vs. speed

Your online store is made up of a set of features, such as theme code, apps, images, videos, carousels, instagram feeds, and analytics. These features can contribute to your overall customer experience and extend the capabilities of your online store.

Each feature you add to your online store needs network and hardware resources to function. Some features need more resources than others. Adding a new feature can have a noticeable effect on the speed of your online store.

When you consider adding a feature to your store, you should weigh the benefits of the feature against its impact to the speed of your store. You might need to make some speed tradeoffs to build a user experience that leads to more sales.

Ask yourself the following questions when considering features for your store:

• What will help customers make the decision to purchase from the store?

  For example, consider whether your customers would prefer a simple home page with links to detailed product pages, or a more powerful home page where they can quickly view and buy products.

• What functionality should exist at the top of the page to drive conversion?

  For example, branding elements, featured images, and a checkout cart are all features that can impact performance but increase conversion.

• What functionality can load later as customers scroll down the page?

  For example, analytics and product reviews don't need to be loaded immediately when a customer visits your store. You might need to consult your theme or app developers to understand if a feature is loading right away.

Explore your online store speed

You can learn how your store performs against industry standards and other Shopify stores like yours by viewing your Online store speed report. This report also shows you how your score has changed over time, and graphs events that might have impacted your speed score against your historical speed scores. Learn more about the report.

You can also explore factors that impact your online store speed and how to address them.

文章内容来源：Shopify商户官方网站