设置 Google Analytics 目标和渠道

如果您拥有 Google Analytics 账户,则可以为您的 Shopify 网站定义目标和渠道。如果离您的目标仅一步之遥,则无需定义渠道。

本页相关主题

  • 了解目标和渠道

  • 准备设置目标和渠道

  • 设定目标和渠道

了解目标和渠道

Google Analytics 的目标可以是访客在您网站上的访问期间可能完成的任何操作。通常,您可以根据业务目的定义目标。例如,您可以将目标定义为您希望客户访问的目标页面,如完成结账时的订单状态页面。您的客户登陆该页面,即意味着他们已经从您那里购买了一些东西。另一个示例是您为新闻通讯订阅设置的静态订单状态页面。

每当您网站的访客完成您的某个目标时,系统都会将其记录为您的 Google Analytics 账户中的转化。

Google Analytics 渠道是一种 URL 路径,您希望访客遵循此路径以完成您的某个目标。Google Analytics 会跟踪渠道中包含的页面,以便您可以了解您的网站如何有效帮助您实现业务目标。例如,渠道可帮助您了解访客在输入目标路径或跳过步骤时放弃目标路径的频率。

若要详细了解 Google Analytics 目标和渠道,请访问 Google 支持页面。

准备设置目标和渠道

设置 Google Analytics 目标和渠道前,请完成以下步骤:

  1. 注册一个 Google 账号(如果您还没有该账户)。

  2. 使用您的 Google 账号,注册 Google Analytics。

  3. 将您的 Shopify 网站添加到 Google Analytics 账户。

  4. 设置 Google Analytics,将其与 Shopify 网站配合使用。

设定目标和渠道

若要了解如何设置目标和渠道,请访问 Google 支持页面。

如果您要创建渠道来跟踪商店的结账流程,请根据以下示例创建相关步骤和 URL:

步骤名称Screen/Page
1.查看的产品/products/shoes
2.已添加到购物车的产品/cart
3.已添加的地址/checkout/contact_information
4.已添加的发货信息/checkout/shipping
5.已添加的付款信息/checkout/payment
备注:您用于渠道的 URL 将根据您销售的产品以及您商店使用的结账类型而有所不同。

完成编辑目标或渠道时,您必须等待 24 小时才能查看收集的任何数据。

Shopify商户官网原文详情:

Setting up Google Analytics goals and funnels

If you have a Google Analytics account, then you can define goals and funnels for your Shopify website. If there is only one step to your goal then you don't need to define a funnel.

On this page

  • Understanding goals and funnels

  • Preparing to set up goals and funnels

  • Setting up goals and funnels

Understanding goals and funnels

A Google Analytics goal can be any action that a visitor might complete during a session on your website. Typically, you would define a goal according to your business objectives. For example, you could define a goal as a destination page that you want your customers to reach, such as an order status page on completing checkout. When your customers land on that page, it means they've bought something from you. Another example would be the static order status page you've set up for a newsletter subscription.

Every time a visitor to your website completes one of your goals, it's logged as a conversion in your Google Analytics account.

A Google Analytics funnel is a path of URLs you expect your visitors to follow on their way to completing one of your goals. Google Analytics tracks the pages included in a funnel so that you can see how effectively your website is helping you with your business objectives. For example, a funnel can help you see how often visitors abandon the path to a goal, when they enter the path to a goal, or when they skip steps.

To learn more about Google Analytics goals and funnels, visit Google support.

Preparing to set up goals and funnels

Before you set up Google Analytics goals and funnels:

  1. If you don't have one already, then register for a Google account.

  2. Using your Google account, register for Google Analytics.

  3. Add your Shopify site to your Google Analytics account.

  4. Set up Google Analytics to work with your Shopify site.

Setting up goals and funnels

To learn how to set up goals and funnels, visit Google support.

If you're creating a funnel to track your store's checkout flow, then base its steps and URLs on the following example:

StepNameScreen/Page
1.Viewed product/products/shoes
2.Added product to cart/cart
3.Added address/checkout/contact_information
4.Added shipping info/checkout/shipping
5.Added payment info/checkout/payment

When you finish editing your goal or funnel, you'll have to wait 24 hours before you see any data collected.


文章内容来源:Shopify商户官方网站