Prime 发布计划条款
这些“Prime 发布”计划条款是对您的卖家协议的补充。
申请
卖家需要获得批准才能参与“Prime 发布”计划。若要提出申请，请联系您的账户管理员。亚马逊为卖家提供 ASIN 级别的批准，您希望在“Prime 发布”计划中包含的每个新 ASIN（或子 ASIN）均必须获得单独的批准，并且必须遵守这些计划条款。在任何时候为任一 ASIN （或子 ASIN）获得批准并不能保证任何后续 ASIN 都获得批准。由我们自行决定是否允许卖家参与“Prime 发布”计划，并且相应的 ASIN 并须遵守这些计划条款。
Prime 发布计划
“Prime 发布”计划旨在通过我们网站上的专用渠道以及全年内（包括某些高峰期，例如节假日和 Prime Day）的特殊营销广告活动（所有此类活动统称为“Prime 发布营销”）向 Prime 买家展示新商品或特别版产品，帮助符合条件的销售合作伙伴推销品牌商品并提高买家对其品牌商品的认知度。“Prime 发布营销”的范围、执行、展示和所有其他方面均由我们自行决定。
“Prime 发布”计划要求
在该计划下销售的参与商品（每件商品称为“Prime 发布商品”）必须符合以下各项要求，才能参与“Prime 发布”计划并在“Prime 发布营销”中作为特色商品展示：
每个“Prime 发布商品”都将于您的账户管理员以书面形式（包括电子邮件形式）指定的日期首次在亚马逊上发布，并且在此日期之前不会在全球任何地方公开销售；
从根据以上第 1 段首次发布“Prime 发布商品”之日开始，到之后的 30 天结束（“Prime 独家销售时段”），每个“Prime 发布商品”将仅向 Prime 会员提供，且仅通过亚马逊店铺销售；
在 (i) 根据以上第 1 段首次发布“Prime 发布商品”的日期以及 (ii) 亚马逊首次宣布通过“Prime 发布营销”发布的“Prime 发布商品”的计划供货日期（取较早的日期）之前，除非亚马逊另有书面许可（包括电子邮件形式），否则您不得 (x) 通过广告、营销或以其他方式公开披露您正在参与“Prime 发布”计划或任何“Prime 发布商品”将通过“Prime 发布”计划提供，也不得 (y) 以其他方式将任何“Prime 发布商品”与“Prime 发布”计划相关联；以及
在 Prime 独家销售时段期间，您将：(i) 未经亚马逊事先书面同意（包括电子邮件形式），不得直接或通过亚马逊以外的第三方销售或分销任何“Prime 发布商品”；(ii) 未经亚马逊事先书面同意（包括电子邮件形式），不得授予亚马逊以外的任何一方通过任何渠道销售或分销任何“Prime 发布商品”的权利；(iii) 利用您的商业合理努力，禁止亚马逊以外的任何一方通过任何渠道分销或销售“Prime 发布商品”；以及 (iv) 确保“Prime 发布商品”仅使用亚马逊物流服务或卖家自配送 Prime 进行配送。
其他条款
您确认并同意，您是“Prime 发布商品”的设计者和/或制造商。您将全权负责设计、测试和制造“Prime 发布商品”。在任何情况下 , 亚马逊都不得被视为任何“Prime 发布商品”的制造商或设计者。
任何亚马逊网站（包括“Prime 发布商品”的商品详情页面）上显示的任何亚马逊商标、徽标或标记，如 Prime 发布徽标，均为亚马逊的财产，未经亚马逊书面同意，您不得使用、复制或展示此类财产（包括上传到任何亚马逊网站的任何商品图片）。
我们可酌情在任何时候放弃、暂停或终止“Prime 发布”计划的任何功能，或者终止您参与该计划的资格。
亚马逊官网原文详情：
Prime Launches program terms
These Prime Launches program terms supplement your seller agreement.
Application
Approval is required to participate in the Prime Launches program. To apply, contact your account manager. Approvals are provided at the ASIN level, and each new ASIN (or child ASIN) you may wish to include in the Prime Launches program must be individually approved and will be subject to these terms. Approval for any one ASIN (or child ASIN) at any time does not guarantee approval for any subsequent ASINs. All approvals to participate in the Prime Launches program are at our sole discretion and are subject to compliance with these terms.
The Prime Launches program
The Prime Launches program helps eligible sellers merchandise and increase customer awareness of their branded products by showcasing new items or special edition products to Prime customers through dedicated channels on our website and special marketing campaigns throughout the year, including during certain peak periods, such as holiday and Prime Day (all such activity, collectively, the “Prime Launch Marketing”). The scope, execution, presentation, and all other aspects of the Prime Launch Marketing will be determined by us in our sole discretion.
Prime Launches program requirements
Participating products sold under the program (each a “Prime Launch Product”) must adhere to each of the following requirements in order to be participate in the Prime Launch program and be featured in the Prime Launch Marketing:
Each Prime Launch Product will be first released on Amazon on the date specified in writing (including by email) by your account manager, and will not be publicly available for sale anywhere worldwide before such date;
Beginning when a Prime Launch Product is first released pursuant to paragraph 1 above and ending 30 days thereafter (the “Prime Exclusivity Window”), each Prime Launch Product will be available exclusively to Prime members and sold only through Amazon stores;
Until the earlier of (i) the date on which a Prime Launch Product is first released pursuant to paragraph 1 above and (ii) the date on which Amazon first announces the planned availability of a Prime Launch Product through Prime Launch Marketing, you will not, unless otherwise permitted in writing (including by email) by Amazon (x) advertise, market, or otherwise publicly disclose that you are participating in the Prime Launches program or that any Prime Launch Product will be available through the Prime Launches program, or (y) otherwise associate any Prime Launch Product with the Prime Launches program in any way; and
During the Prime Exclusivity Window, on worldwide basis, you will: (i) not sell or distribute, directly or through a third party other than Amazon, any Prime Launch Products through any channel, without Amazon’s prior written consent (including by email); (ii) not grant any party other than Amazon the right to sell or distribute any Prime Launch Products through any channel, without Amazon’s prior written consent (including by email); (iii) use your commercially reasonable efforts to prohibit any party other than Amazon from distributing or selling Prime Launch Products through any channel; and (iv) ensure that Prime Launch Products are only fulfilled using the Fulfillment by Amazon service or Seller Fulfilled Prime.
Additional terms
You acknowledge and agree that you, not Amazon, are the designer and/or manufacturer of the Prime Launch Products. You will be solely responsible for the design, testing, and manufacture of the Prime Launch Products. Under no circumstances will Amazon be deemed to be the manufacturer or designer of any Prime Launch Products.
Any Amazon trademarks, logos, or badges that appear on any Amazon sites (including on product detail pages for Prime Launch Products), such as Prime Launches logos, are property of Amazon and may not be used, copied or displayed by you (including on any product images uploaded to any Amazon site) without Amazon’s written consent.
We may in our sole discretion waive, suspend, or terminate any feature of the Prime Launches program, or your participation therein, at any time.
文章来源：亚马逊官方网站
