Instagram Shopping
您可以使用 Facebook 渠道中的 Instagram Shopping 功能在 Instagram 上销售产品。Instagram Shopping 可在您的 Instagram 资料中创建一家商店，使您能够在帖子和故事中标记产品。客户可以在您的 Instagram 资料中选择查看商店，以查看您在 Instagram 中的所有产品。客户还可以点击文章来查看标记过的产品，然后选择在网站上查看，以通过您的在线商店进行购买。
如果客户点击 Instagram 上列出的产品来查看该产品并进行购买，则订单将显示为“由 Instagram 推荐”。
若要使用 Instagram Shopping 功能，您需要位于受 Instagram 支持的国家/地区，并且您的产品需要满足在 Facebook 渠道上进行销售的产品要求。
设置 Instagram Shopping
Instagram Shopping 将您 Shopify 中的产品连接到您的 Instagram 商家资料，以便客户可以在 Instagram 中查看这些产品。客户可以通过产品标签或查看您的在线商店来查看您的产品。在添加 Instagram Shopping 之前，请确保您拥有 Facebook 业务页面，并确保您的 Instagram 资料是专业账户。
将 Instagram 资料转换为专业账户
步骤：
在 Instagram 应用中，打开您的商店资料。
轻触 ☰ 图标。
点击设置。
轻触账户 > 切换为专业账户。
选择业务类别，确认联系方式，然后连接您的 Facebook 业务页面。
在 Facebook 帮助中心了解有关将 Instagram 资料转化为商家资料的详细信息。
将 Instagram Shopping 添加到 Facebook 销售渠道
您可以在安装 Facebook 渠道时将 Instagram Shopping 作为第一项功能进行设置，也可以随时从 Facebook 渠道的概览页面添加该功能。如果您已经在 Facebook 渠道中设置了 Facebook Shop 或 Facebook Marketing，那么您可能已完成了某些步骤。
步骤：
在 Shopify 后台中，点击 Facebook 销售渠道 > 概览。
点击 Instagram Shopping 部分中的设置以开始。
将所需 Facebook 账户连接到 Facebook 销售渠道。
查看并接受条款和条件，然后点击请求批准。
Facebook 需要 24-48 小时来审核您的产品。
将产品目录添加到 Instagram
您可以从您的 Instagram 商家资料设置中的购物部分添加产品目录。
步骤：
使用 Instagram 打开您的商家资料选项，然后转至设置部分。
轻触业务 > 购物功能，然后确认您的 Facebook 账户。
选择要连接的产品目录。
点击完成。
备注：如果您没有 Shopping 部分，请轻触编辑资料并确认您已连接到 Facebook 业务页面。如果您已连接到 Facebook 业务页面，但没有 Shopping 部分，则表示您的账户仍在审核中，或者未获准使用 Instagram Shopping。
在 Facebook 帮助中心详细了解如何将产品目录添加到 Instagram。
更改产品描述
要更改产品标签详细信息中显示的产品描述、名称或价格，您需要在 Shopify 上编辑产品清单，并将更新的产品发布到 Facebook。Instagram 和 Shopify 中的产品描述必须一致。
如果 Instagram 上的产品价格不正确，请确保您的价格和原价在 Shopify 中正确无误。您还可以检查您的 Facebook Commerce Manager，确保产品没有销售开始或结束日期。
Shopify商户官网原文详情：
Instagram Shopping
You can sell your products on Instagram by using the Instagram Shopping feature in the Facebook channel. Instagram Shopping creates a shop on your Instagram profile and lets you tag your products in posts and stories. Customers can select View Shop on your Instagram profile to view all of your products in Instagram. Customers can also click on posts to view a tagged product, and then select View on Website to make a purchase on your online store.
If a customer clicks a product listed on Instagram to view it and make a purchase, then the order is listed as referred by Instagram.
To use the Instagram Shopping feature you need to be located in a country or region that is supported by Instagram and your products need to meet the product requirements for selling on the Facebook channel.
Setting up Instagram Shopping
Instagram Shopping connects the products that you have in Shopify to your Instagram business profile so that customers can view your products in Instagram. Customers can view your products using product tags or by viewing your online store. Before you add Instagram Shopping, make sure that you have a Facebook business page and that your Instagram profile is a Professional Account.
Convert an Instagram profile to a Professional Account
Steps:
In the Instagram app, open your business's profile.
Tap the ☰ icon.
Tap Settings.
Tap Account > Switch to Professional Account.
Select a category for your business, confirm your contact details, and then connect your Facebook Business Page.
Learn more about converting to an Instagram profile to a business profile in the Facebook Help Center.
Add Instagram Shopping to the Facebook sales channel
Instagram Shopping can be set up as the first feature when you install the Facebook channel, or it can be added from the Overview page of the Facebook channel at any time. If you already set up Facebook Shop or Facebook Marketing in the Facebook channel, then some steps might already be completed.
Steps:
From your Shopify admin, click Facebook sales channel > Overview.
Click Set up to start in the Instagram Shopping section.
Connect the required Facebook accounts to the Facebook sales channel.
Review and accept the terms and conditions, then click Request approval.
It takes 24-48 hours for Facebook to review your products.
Add your product catalog to Instagram
You can add your product catalog from the Shopping section in your Instagram business profile settings.
Steps:
Using Instagram, open your business profile options and then go to the Settings section.
Tap Business > Shopping, and then confirm your Facebook account.
Select the product catalog that you want to connect.
Tap Done.
Learn more about adding your product catalog to Instagram in the Facebook Help Center.
Changing your product's description
To change the product description, name, or price shown in the product tag details, you need to edit the product listing on Shopify and publish the updated product to Facebook. Your product description cannot be different on Instagram than it is in Shopify.
If there's an incorrect price for a product on Instagram, then make sure that your price and compare at price are correct in Shopify. You can also check your Facebook Commerce Manager to make sure that there's no sale start or end date on the product.
文章内容来源：Shopify商户官方网站
