Amazon Handmade: 提高商品曝光率和销量

发布待售商品后,便要吸引买家购买您的商品。请参阅以下提示,了解如何提高商品曝光率,从而增加流量和销量。

请特别注意您用于每种商品的商品名称、搜索词和场合类型,确保它们妥当并且便于买家搜索和找到您的商品。


检查商品名称能否帮助买家找到您的商品

【商品名称】应清晰简洁;主要使用简短的字词来描述商品。有关商品名称的更多信息,请参阅 Amazon Handmade: 商品名称最佳实践。

优化搜索关键词以改善搜索结果

【搜索词】即关键词,可帮助买家在 Amazon Handmade 店铺中找到您的商品。搜索词应尽量贴合与您的商品密切相关的主题。您的商品搜索词必须足够全面,以确保当买家在亚马逊商城进行搜索时,您的商品会在适当时展示。

有关如何更新搜索词的信息,请参阅 Amazon Handmade: 编辑商品信息。

搜索词最佳实践


  • 搜索词应仅为单个词,而非短语、复合词或句子。

  • 站在买家的角度想想,他们会使用哪些词搜索您的商品?

  • 请勿使用商品名称或品牌作为关键词,亚马逊已将其纳入搜索索引中。

  • 您可以随时更新或更改搜索词,因此请尝试新搜索词以查看能否提升搜索排名。

  • 关键词中不得出现常见拼写错误以及复数、大小写和空格方面的变体。亚马逊搜索引擎会考虑到这些。


有关更多信息,请参阅有效使用搜索词

图片

突出显示商品的高质量图片是吸引潜在买家的第一次也是最佳机会。

有关更多信息,请参阅 Amazon Handmade: 图片最佳实践。

为您的商品添加场合类型

使用场合类型,您可以为商品标记特定场合或主题(如婚礼或生日)。买家可以在 Amazon Handmade 店铺中按场合类型进行浏览,更轻松地发现与活动相关的商品。

有关如何为商品添加/更新场合类型的信息,请参阅 Amazon Handmade: 编辑商品信息

使用商品推广在亚马逊商城进行推广

商品推广是一项广告服务,可帮助您推广发布在亚马逊商城的商品。您可选择要推广的商品,为这些商品指定关键词,并输入每次点击费用竞价。当亚马逊买家使用您的某个关键词在亚马逊商城进行搜索时,您的广告可与搜索结果一起显示。只有当亚马逊买家点击您的广告时(买家将转至您的商品所在的详情页面),您才需要为此服务付费。

观看我们的商品推广简介视频,了解有关该计划的更多信息,或点击此处开始使用。

在 Amazon Handmade 社区论坛向其他手工艺人学习

您可以使用卖家平台上的整个 Amazon Handmade 社区。

点击此处与我们的手工艺人社区进行互动。提出问题或帮助其他手工艺人解决问题。

推广您的手工艺人资料,并在社交媒体上进行推广

设置您的手工艺人资料后,您可以使用您创建的短 URL 在您自己的社交媒体账户(如 Facebook 和 Instagram)上推广您的店铺。让朋友、家人和买家知道您的商品在 Amazon Handmade 店铺中销售。

在社交媒体上发布关于您(即手工艺人)或您商品的帖子时,请在帖子中标记 @amazonhandmade,以便有机会得到推荐。

更新您的特色商品

在您的手工艺人资料中,您可以更新您的畅销特色商品。默认情况下,您的手工艺人资料将根据买家互动情况显示最畅销的四种商品;但是,您可以选择自己喜欢的任何商品并自定义商品名称。例如,您是否对商品打折以转移库存? 从这些商品中选择四种进行展示,并使用自定义商品名称链接“畅销商品”或“9 月促销商品”。此处的选择不胜枚举。

您可以【】在 Amazon Handmade: 手工艺人资料的“特色商品”部分找到有关如何更新特色商品的详细信息。

确保您的商品处于在售状态

商品可能会因多种原因变为“非在售”状态(即不显示在亚马逊商城中)。如果发生这种情况,请参阅导致您无法找到 Amazon Handmade 商品的常见原因

监控报告

查看业务报告并检查各种商品的点击量。对于最畅销的商品,请考虑添加其他类似商品,主要是更多版本的高销量商品,或具有更多功能的迭代版本。

提供免费配送

买家喜欢免费配送。为买家提供免费配送的途径包括

  1. 开始使用亚马逊物流 (FBA)

  2. 为商品提供免费配送。要为您的商品提供免费配送,只需前往配送设置,并将您的运费设置为 $0.00。

  3. 提供【优先配送】。

  4. “优先配送”服务常见问题


亚马逊提供了额外的资源来帮助您提高商品销量。有关这些计划的更多信息,请参阅提高商品销量。


亚马逊官网原文详情:   

Amazon Handmade: Increase Discoverability & Sales


After listing your products for sale, it is time to drive customers to your products. Refer to the tips below for ideas on how to improve discoverability, which in turn can drive more traffic and sales.

Pay special attention to your Titles, Search Terms, and Occasion Types you utilize for each of your listings – make sure they are appropriate and help customers search for and find your products.

Review Titles to help customers find your products

Titles should be clear and succinct; focusing on short, simple words that describe the product. For additional information on product listing titles, see Handmade: Product Title Best Practices.

Optimize Search Terms to improve search results

Search Terms are essential key words that help customers locate your products in the Handmade store. Search Terms should focus on subjects closely related to your product. Ensure your product search terms are comprehensive enough to ensure that when customers search Amazon, that your products are displayed appropriately.

For information on how to update your Search Terms, see Amazon Handmade: Edit Product Listings.

Search Term Best Practices


  • Search Terms should be one word only, not a phrase, compound word, or sentence.

  • Put yourself in your customer’s frame of mind. What words would they use to search for your product?

  • Do not use your product title or brand as keywords. Amazon already includes them in the search index.

  • Search Terms can always be updated or changed, so try new ones to see if that improves search ranking.

  • Do not use common misspellings and variations in pluralization, capitalization, and spacing, in your keywords. Amazon search accounts for these.


For additional information, see Using search terms effectively

Images

High-quality images that highlight your product are your first and best chance for catching the eye of potential customers.

For additional information, see Amazon Handmade: Image Best Practices.

Add Occasion Type to your items

Occasion Types allow you to label your product for a specific occasion or theme to your product (like weddings or birthdays). Customers can browse by Occasion Type in the Handmade store, making discoverability easier for products relevant to events.

For information on how to add/update your Occasion Types on a product listing, see Amazon Handmade: Edit Product Listings

Advertise on Amazon with Sponsored Products

Sponsored Products is an advertising service that helps you promote the products you list on Amazon. You choose which products you want to advertise, assign keywords to those products, and enter a cost-per-click bid. When an Amazon customer searches Amazon, using one of your keywords, your ad is eligible for display alongside the search results. You pay a fee for this service only when an Amazon customer clicks your ad, at which point the customer is taken to the detail page where your offer is listed.

Watch our video Introduction to Sponsored Products to learn more about the program, or click here to get started.

Learn from other Makers on the Handmade community forums

There is an entire Handmade community at your disposal on Seller Central.

Click here to interact with our community of Makers. Ask questions or help fellow Makers with their questions.

Market your Maker Profile and Promote on Social Media

Once you set up your Maker Profile, you can use the short URL you created to promote your store on your own social media accounts like Facebook or Instagram. Let friends, family, and customers know your products are available for sale in the Amazon Handmade store.

When posting to social media posts about you the Maker or your products, tag @amazonhandmade in your post for a chance to be featured.

Update your Featured Products

In your Maker Profile, you can update your top Featured Products. By default, your Maker Profile will show the top four products based on customer interactions; however, you have the ability to select whatever products you like and create your own custom title. For example – Are you discounting products to move inventory? Select four of those items to display and the use a custom title link “Fast Selling Items” or “September Sale Items”. The options here are endless.

You will find details on how to update your Featured Products in the Featured Products section of Amazon Handmade: Maker Profile.

Make sure your product listings are active

Listings can become inactive (not showing up on Amazon) for a number of reasons. If this happens, see Common reasons you cannot find your Handmade Listings

Monitor Reports

Go to Business Reports and check number of clicks on various products. For the most popular products, think about adding additional similar products, focusing on adding more versions of the top products or iterations with additional features.

Offer Free Shipping

Customers love free delivery. A few options for offering free deliver to customers include

  1. Getting Started with Fulfillment by Amazon (FBA)

  2. Offering free shipping on the product. To offer free shipping on your products, simply go to shipping settings and set your shipping rates to $0.00.

  3. Offer Premium Shipping.

  4. Premium Shipping Options Frequently Asked Questions


Amazon offers additional resources to help increase sales. You can find more information on these programs at Increase sales.


文章来源:亚马逊官方网站