wish产品规范:MSRP(参考价格)


MSRP(制造商建议零售价)是一种参考价格。参考价格(以及产品的所有其他信息)必须真实且不具有误导性。MSRP 部分并非必填项。但如果商户选择在此项填入数值,则该数值必须符合“产品参考价格政策”。提供参考价格并非强制要求,商户可自行选择是否提供Wish 将告知用户如下信息:

(i) MSRP 中提供的参考价格由商户提供;

(ii) 参考价格应符合“产品参考价格政策”;

(iii) 用户可以举报看起来不符合“产品参考价格政策”的参考价格。

“产品参考价格政策”规定,商户可以:

  1. 使用同时符合以下三点的价格作为参考价格:

  2. (i) 商户近期使用过此价格;

  3. (ii) 商户在一段合理的时间内持续使用此价格;

  4. (iii) 商户曾以此价格售出过相应产品。

  5. 使用 MSRP 或制造商提供的标价作为参考价格。

  • 证明 — 所有商户均有责任为其产品(包括产品价格)的相关信息提供合理的依据。通常这意味着,对于您使用的任何参考价格,您都可以提供相关的证据。我们推荐使用的证据包括曾使用某参考价格的证据(即产品报价或标价),以及曾按参考价格销售产品的证据。如果用户就商户在 MSRP 部分提供的参考价格的真实性或准确性提出投诉,则商户可能需要提供相关证据进行证明。

示例:

1) 商户 A 上架某个产品,并在 MSRP 部分提供了参考价格。但是,商户 A 从未以该 MSRP 作为标价并售出过该产品。那么,商户 A 不应使用该 MSRP 作为参考价格,因为其没有合理的依据(即其没有证据可证明该 MSRP 曾是标价或售价)。

2) 商户 B 在过去 3 个月将某件产品标价为 x 价格并成功售出。商户 B 为该产品找到了新的供应商,因此降低了成本。商户 B 选择将节省的成本惠及用户,因此将该产品的标价降价到 y。商户 B 可以使用旧价格(x)作为新价格(y)的参考价格,因为旧价格符合以下条件:(i) 最近曾使用过;(ii) 已使用了一段合理时间;(iii) 以该价格售出过相应产品。商户 B 应保留以 x 价格售出产品的证据。

3) 上例中的商户 B 在改价8个月后想要继续使用旧价格(x)作为新价格(y)的参考价格。在此情况下,商户 B 不可以使用价格 x 作为参考价,因为此时价格 x 已经是8个月前的价格。

4) 商户 C 收到制造商供应的产品,以及标注制造商建议零售价 X 的相关文件。那么,商户 C 可以在合理的一段时间内使用 X 作为参考价格,因为这是制造商提供的具有证明文件的价格。

The laws and rules for reference prices may differ from one country to another, but the UK’s Ad Standards Authority has a helpful guide.

wish商户官网原文详情:


MSRP - Reference Prices

The Manufacturer’s Suggested Retail Price, a type of Reference Price, (and all other aspects of a listing) must be truthful and not misleading.  Merchants are not required to provide a value for the MSRP Field. If Merchants choose to provide a value for the MSRP Field (a “Reference Price”), each Reference Price must comply with the Product Reference Price Policy. Use of a Reference Price in a listing is not required, but can be done at the merchant’s option.  Wish users will be advised that: (i) the Reference Price in the MSRP field is provided by the merchant; (ii) the Reference Price should comply with the Product Reference Price Policy; and (iii) to report Reference Prices that do not appear to comply with the Product Reference Price Policy.

The Product Reference Price Policy allows the following:

  1. Use of a Reference Price for an identical item if the price: (i) was recently used by the merchant; (ii) was used for a reasonable length of time; and (iii) merchant made sales at that price .

  2. Use of Reference Price that is an MSRP or List Price that was generated by the manufacturer.

  • Substantiation – Each merchant is responsible for having a reasonable basis for making claims about a product, including about its price.  This generally means that you should have evidence of any Reference Price posted. We recommend evidence of use of a price (i.e. offers or listings) as well as evidence of sales at the Reference Price. If a complaint about the truth or accuracy of a Reference Price in the MSRP field arises, the merchant that posted it may be required to present evidence supporting the Reference Price.

Examples:

1) Merchant A lists an item with an MSRP.  However, merchant A has never listed or sold the item at the MSRP.  Merchant A should not use the MSRP as a Reference Price, because there is no reasonable basis for making this claim (e.g. no evidence that the MSRP was ever the list or sale price).

2) Merchant B listed and sold an item for price x for the last 3 months.  Merchant B finds a new supplier for the same item and lowers his costs. Merchant B chooses to pass the savings on to customers and lists the item at a new, lower price of y.  Merchant B may compare the new price (y) with the old price (x) because the old price was: recently used; for a reasonable length of time; and sales were made at that price. Merchant B should retain evidence of sales at price x.

3) Merchant B from the example above would like to continue comparing the new price (y) with the price (x) 8 months after Merchant B changed the price.  Merchant B should not use price x as a comparison because it is now 8 months old.  

4) Merchant C receives a supply of product from the manufacturer, including documents showing the manufacturer’s suggested retail price of X.  Merchant C may use X as a Reference Price for a reasonable period of time, because it is a documented price from the manufacturer.

The laws and rules for reference prices may differ from one country to another, but the UK’s Ad Standards Authority has a helpful guide.


文章内容来源:wish商户官方网站  

(本文内容根据网络资料整理,出于传递更多信息之目的,不代表连连国际赞同其观点和立场)