创建源标签

源标签是一个 URL 参数,您可以将该参数添加至任意品牌旗舰店页面 URL,从而将该页面用作推广和营销活动的着陆页。

当买家通过包含标签的 URL 访问您的品牌旗舰店时,我们会自动检测 URL 中的标签,并将访问和所有生成的指标归因到该标签。然后,我们会在品牌旗舰店洞察信息中按照标签名称对这些信息进行分类,以便您更加细致地了解不同源的指标。

您可以手动创建标签,也可以使用品牌旗舰店洞察信息中提供的建议标签创建工具来创建标签。


要使用我们的标签创建工具创建标签,请执行以下操作:

  1. 转至品牌旗舰店。

  2. 点击要标记的品牌旗舰店对应的查看洞察信息。

  3. 点击控制面板右上角的创建源标签。

  4. 从下拉列表中选择目标品牌旗舰店页面。

  5. 输入您的标签名称。

  6. 复制带有所添加的标签的页面链接。

  7. 使用您在相关广告或营销广告活动中创建的链接。


要手动创建标签,请执行以下操作:

  1. 复制您想要使用的品牌旗舰店 URL,然后将其粘贴到您可以编辑的位置。可以导航至品牌旗舰店的 URL 不止一种,但只有以下 URL 支持添加标签:

    注意: 如果您复制的品牌旗舰店 URL 包含“?”,请删除“?”之后的任何内容。

    1. 自定义 URL,例如,https://www.amazon.com/<您的品牌旗舰店名称>

    2. 以 https://www.amazon.com/stores/page 开头的 URL

    3. 以 https://www.amazon.com/stores/<您的品牌旗舰店名称> 开头的 URL

  2. 定义要添加的标签的名称:

    1. 标签名称只能包含数字、字母、连字符、空格和下划线。请勿使用任何其他特殊字符。

    2. 标签名称长度上限为 20 个字符。

  3. 创建标签 channel=tag-name。例如:如果标签名称为 SummerDresses,标签将为 ?channel=SummerDresses。

    注意: 参数只能使用小写的“channel”,不支持使用大写形式,例如“Channel”。

  1. 将标签添加到品牌旗舰店 URL 的末尾,不得包含任何空格。

  1. 如果您将品牌旗舰店用作通过第三方源创建的广告活动的着陆页,请务必按照他们要求的格式输入标签。例如,他们可能会要求您仅输入标签的一部分。检查他们生成的 URL,以确保它与品牌旗舰店洞察信息提供的带标签 URL 匹配。这有助于确保您的 URL 被正确标记,以免您错过相关数据。 您可以创建的标签无数量限制,而且标签不会过期。不过,当标签源在品牌旗舰店洞察信息中按单个标签显示时,存在一定的限制: 只有所查看的时间范围内的前 100 个标签会在洞察信息中按访问者细分。 只有所查看的时间范围内满足最低访问者数量的标签会在洞察信息中细分。 如果收集的数据所在标签不符合上述条件,则标签会被汇总到“其他标签”部分。 品牌推广活动不支持标签。


亚马逊官网原文详情:   

Create a source tag

A source tag is a URL parameter that you can add to any Store page URL when you are using it as the landing page for your advertising and marketing activities.

When a customer visits your Store using a URL that contains the tag, we automatically detect that the tag is in the URL, and we attribute the visit and any resulting metrics to that tag. We then categorize this information for you by tag name in Stores insights, giving you greater granularity of metrics by source.

You can create a tag manually or using the recommended tag creation tool available in Stores Insights.


To create a tag using our tag creation tool:

  1. Go to Stores.

  2. Click View Insights of the Store that you want to tag.

  3. Click Create source tag available on the top right of the dashboard.

  4. Select the destination Store page from the drop-down.

  5. Enter your tag name.

  6. Copy the page link with your added tag.

  7. Use the link you created with the relevant ad or marketing campaign.


To create a tag manually:

  1. Copy the Store URL that you would like to use, and paste it into a location where you can edit it. A Store can be navigated using more than one type of URL, but only the following URLs are supported with tags:

    Note: If the Store URL that you copied has an existing “?”, delete anything after the “?”.

    1. A vanity URL, e.g., https://www.amazon.com/<your store name>

    2. A URL that starts with https://www.amazon.com/stores/page

    3. A URL that starts with https://www.amazon.com/stores/<your store name>

  2. Define the name of the tag that you’d like to add:

    1. Use only numbers, letters, dashes, spaces, and underscores in your tag name. Do not use any other special characters.

    2. Limit the tag name length to 20 characters.

  3. Create the tag channel=tag-name. Example: if the tag name is SummerDresses, the tag will be ?channel=SummerDresses.

    Note: Use only the lower case “channel” for the parameter. Upper case, e.g., "Channel", is not supported.

  1. Add the tag to the end of the Store URL, without any spaces.

  1. If you’re using your Store as the landing page for a campaign that you’re creating with a third-party source, be sure to enter the tag in the format they request. For example, they might ask you to enter only part of the tag. Check the URL that they generate to make sure it matches the tagged URL provided by Stores insights. This helps to ensure that your URL is correctly tagged so you won’t miss out on the associated data. There is no limit to how many tags you can create, and tags do not expire. However, there is a limit as to when tagged sources are shown by individual tag in Stores insights: Only the top 100 tags by visitors for the time range viewed will be broken down in insights. Only tags that meet a minimal number of visits in the time range viewed will be broken down in insights. Data collected from tags that do not meet the above criteria will be aggregated under “Other tags.” Tags are not supported with Sponsored Brands campaigns.


文章来源:亚马逊官方网站