利用Shopify将线下业务转变为在线销售

当客户无法当面购买您的产品时,在线销售产品可为客户提供购买产品和参与您业务的另一种方式。通过此方式,您还可向客户提供有关您业务的详细信息、为他们提供留下评论的位置,以及使他们能够注册以接收您商店的电子邮件。

启动在线商店

访问 shopify.com,通过 14 天免费试用期启动您的在线商店。输入您的邮箱、密码和商店名称。商店名称将用在您商店的默认 URL 中,客户将使用该 URL 从您的商店进行购物。开始试用后,您可以购买或连接现有的 URL 来作为默认 URL。

产品

当您在线发布产品时,请编写描述性标题和准确的描述,并提供清晰的图片。当客户在线购买产品时,他们想了解有关产品的大量信息,因为他们无法当面查看产品。

您可以通过不同方式将产品添加到 Shopify 账户中,具体取决于您要添加的产品数量,以及您是否已在线提供了有关产品的任何信息:

  • 若要直接在 Shopify 后台添加产品,请参阅添加新产品。

  • 若要使用 CSV 文件批量添加产品,请参阅使用 CSV 文件导入产品。

  • 如果您的产品位于第三方 POS 软件中,则可以使用全新的 Shopify POS 将它们导入 Shopify。

  • 如果您的产品已在第三方电商网站上,请查看您是否可以使用 Shopify 的 Importer 应用。

添加产品后,您可以将产品整理到产品系列中。利用产品系列,您可在网站的不同页面上突出显示某些产品、将折扣码应用于特定产品组,或在您的主页上展示某些产品。

Shopify商户官网原文详情:

Moving an offline business to selling online by Shopify

When customers can’t shop for your products in-person, selling your products online gives your customers another way to purchase products and engage with your business. It also lets you provide customers with more information about your business, a place for them to leave reviews, and a way for them to sign up for emails from your business.

Start your online store

Visit shopify.com to start your online store with a 14-day free trial. Enter your email, password, and business name. Your business name will be used in your store’s default URL that your customers will use to shop from your store. After you start your trial, you can purchase or connect an existing URL for your default URL.

Products

When you post your products online, write descriptive titles, write accurate descriptions, and take clear pictures. Customers want to know much more about a product when they buy it online because they can't interact with it in person.

There are different ways to get your products into your Shopify account, depending on how many products you need to add and whether you already have any information about them online:

  • To add products directly in the Shopify admin, refer to Add a new product.

  • To add products in bulk using a CSV file, refer to Importing products with a CSV file.

  • If your products exist on a third-party POS software, then you can import them into Shopify using the all-new Shopify POS.

  • If your products are already on a third-party ecommerce website, then check if you can use Shopify’s importer app.

After you add your products, you can organize them into collections. Collections let you highlight certain products on different pages of your website, apply discount codes to specific groups of products, or feature certain products on your homepage.

文章内容来源:Shopify商户官方网站