根据 Shopify 的可接受使用政策，在营销产品时，您不得欺骗或误导客户。
有限库存通知，例如“仅剩 [x] 件商品”
倒计时计时器，例如“仅剩 [x] 小时”
如果您是位于欧洲或向欧洲消费者销售商品的商家，则欧洲法律也适用于您。在产品性能、营销和定价声明中，您必须在通过在线商店销售的产品的最终显示价格中包括 VAT 和进口关税。
从 2022 年 5 月 28 开始，如果您要提供折扣或降价，则必须清楚表明产品之前的价格。
Directive 2005/29/EC on unfair commercial practices（关于不正当商业做法的 2005/29/EC 号指令）
Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules（关于更好地执行欧盟消费者保护法规和使其现代化的 2019/2161/EU 号指令）
The Association of Southeast Asian Nations (ASEAN) Product Alerts（东南亚国家联盟 (ASEAN) 产品警报）
European Rapid Alert System for Dangerous Products (RAPEX)（欧洲危险产品快速警报系统 (RAPEX)）
The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls（经济合作与发展组织 (OECD) 全球产品召回门户）
United States online resource for recalls（美国关于召回的在线资源）
Product performance, marketing, and pricing claims
Claims you make about your product must be true and supported by documented evidence. In some jurisdictions, the law might also require an adequate and proper test of claims made.
Under Shopify's Acceptable Use Policy, you may not deceive or mislead customers when marketing products.
Claims about the popularity and availability of a product should be clear and accurate. Examples of tactics which could be deceptive or misleading if the claims are inaccurate or false, include the following marketing tactics:
limited stock notifications, such as "only [x] items left”
countdown timers, such as “only [x] hours left”
claims about how many people bought a particular product, such as “[x] people bought this product today”
Product performance, marketing, and pricing claims for European stores
If you're a merchant located in or selling to consumers in Europe, then European laws also apply to you. In your product performance, marketing, and pricing claims, you must include VAT and import duties in the final prices displayed for products sold through your online store.
Starting May 28, 2022, if you're offering a discount or price reduction, then you must clearly indicate the previous price of the product.
Before you sell to consumers in Europe, review applicable consumer protection regulations such as the following directives:
Directive 2005/29/EC on unfair commercial practices
Directive 2019/2161/EU on the better enforcement and modernisation of Union consumer protection rules
You're required to monitor product recalls in any jurisdiction where you conduct business.
If a product that you sell, or have sold in the past, is recalled, then you must immediately remove products that were recalled from your online store.
If it's required by law, then you may need to notify customers who purchased a recalled product and advise them of next steps.
You can find specific information online about product recalls, such as the following government websites:
The Association of Southeast Asian Nations (ASEAN) Product Alerts
European Rapid Alert System for Dangerous Products (RAPEX)
The Organisation for Economic Co-operation and Development's (OECD) global portal on product recalls
United States online resource for recalls
Consumer protection resources
You can find specific information online about a jurisdiction's consumer awareness guidelines, such as the following resources:
Australian Competition and Consumer Commission
Canada's Office of Consumer Affairs
Guidance on E-commerce in the European Union
New Zealand Consumer Protection
The United States Bureau of Consumer Protection