使用Shopee LIVE工具增加订单转换

您可以使用许多工具来推动订单转换,同时使直播更加有趣并吸引观众。

创造愉快的直播体验可以增强与购物者的客户关系,并使他们对您未来的直播感兴趣。  

立即购买的特色产品 

将产品添加到实时流中后,购物者无需离开即可立即购买产品。您还可以提供LIVE独家折扣,以提高购买的紧迫性。

除了在直播之前添加的产品之外,您还可以在直播期间添加更多产品:

请注意,如果您在直播期间添加产品序列,则不能对其进行编辑。添加的新产品将出现在列表的底部。

提示 

  1. 如果未添加的产品恰巧是直播中的热门话题,请将其添加到购物袋中以促成立即转化。

  1. 如果您的直播吸引了不属于您计划的目标受众的观众,请即兴创作并添加可能与他们相关的产品。

标记优惠券,赠送30秒赠品 

您可以使用“工具包”图标在直播期间闪现商店优惠券:

优惠券将在30秒钟内显示给购物者,一经索取,便会消失。您也可以随时关闭和删除优惠券标签。

显示永久凭证

要在整个直播过程中提供优惠券,请在上线之前确保购物袋中有商品。

Note️注意

选择用于30秒赠品的优惠券不能用于永久展示,反之亦然。


 Shopee官网原文详情:

使用Shopee LIVE工具增加訂單轉換

您可以使用許多工具來推動訂單轉換,同時使直播更加有趣並吸引觀眾。

創造愉快的直播體驗可以增強與購物者的客戶關係,並使他們對您未來的直播感興趣。  

立即購買的特色產品 

將產品添加到實時流中後,購物者無需離開即可立即購買產品。您還可以提供LIVE獨家折扣,以提高購買的緊迫性。

除了在直播之前添加的產品之外,您還可以在直播期間添加更多產品:

請注意,如果您在直播期間添加產品序列,則不能對其進行編輯。添加的新產品將出現在列表的底部。

提示 

  1. 如果未添加的產品恰好在直播中成為熱門話題,請將其添加到購物袋中以促成立即轉化。

  1. 如果您的直播吸引了不屬於您計劃的目標受眾的觀看者,請即興創作並添加可能與他們相關的產品。

標記優惠券,贈送30秒贈品 

您可以使用“工具包”圖標在直播期間閃現商店優惠券:

優惠券將在30秒鐘內顯示給購物者,一經索取,便會消失。您也可以隨時關閉和刪除優惠券標籤。

顯示永久憑證

要在整個直播過程中提供優惠券,請在上線之前確保購物袋中有商品。

Note️注意

選擇用於30秒贈品的優惠券不能用於永久展示,反之亦然。

Increasing order conversion with Shopee LIVE tools

There are many tools you can use to drive order conversion, while making livestreams more fun and engaging for your viewers.

Creating an enjoyable livestream experience can enhance customer relations with shoppers and get them interested in your future livestreams.  

Feature products for immediate purchase 

Adding products to your livestream lets shoppers purchase them instantly without leaving. You can also offer LIVE-exclusive discounts to boost the urgency to purchase.

Aside from products added before livestream, you can also Add more products during the livestream:

Note that the sequence of products cannot be edited if you add them during livestream. New products added will appear at the bottom of your list.

Tip 

  1. If a product that's not added happens to be a popular topic during the livestream, add it to your shopping bag to drive immediate conversions.

  1. If your livestream attracts viewers that were not part of your planned target audience, improvise and add products that may be relevant to them.

Tag vouchers for a 30-second giveaway 

You can flash a shop voucher during the livestream using the Toolkit icon:

Vouchers will be shown to shoppers for 30 seconds, and disappear once they are fully claimed. You can also close and remove the voucher tag at any time.

Display permanent vouchers

To offer vouchers throughout your livestream, ensure that there are products in your shopping bag before you Go Live.

Note

Vouchers selected for 30-second giveaways cannot be used for the permanent displays and vice versa.

 文章来源:Shopee官方网站