在公司，我们会接触很多材料，诸如公司的历史、地理位置、技术、实力、荣誉和产品简介。那如何在众多的资料中，筛选出关键和有效的信息呢?如何更加有效地提供信息，从而达成交易?接下来，我们首先学习一下有效公司简介的撰写。
我们先来比较以下两篇卖家的简介。
简介1:
Let me introduce our company.
Shaoxing Xintianhai Color Printing Limited Corporation was established in2007. The company covers an area of 800 square meters with a total investment of RMB300,000. The existing staff is more than 100 people.
Upholding the principle of Quality First ,Customers First, our company provides customers with a variety of beautiful and comfortable scarves.
Our products are very popular in both global market and domestic market.
简介2:
We are one of the biggest suppliers of Electronic Shaver on AliExpress. With more than 3 years' experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1-year warranty for all products. We promise to give you a full refund if the products are not as described.
If you have any questions, please contact us. We are happy to help you.
它们各自的特点和优点是什么?
简介1用词更加得书面。很多刚入行的学院派的毕业生向客户推荐公司的时候，往往会写出这样的语句篇章。他们对于行业、产品的知识较为欠缺，对于文体结构、文字用词要求较高。在写信函中，习惯性地希望把文字写得很精彩，变换各种语法从句，常规行业用词、商业信息量却远远不够。
简介2的用词更加商业化，更能激发客户的关注和兴趣。它指出了公司经营的产品，提到了客户关注的价格、质量、服、产品的质量保证和售后、退换等一系列信息。这些信息是达到推销目的的关键，与购买者的利益息息相关，也是买方最先关注、询问的信息。
因此，在公司简介中，应尽可能多、有技巧、恰当地呈现行业用词和商业信息量，而不是单一地只注重文采。
