照明类图片

图片在商品搜索页面和商品详情页面显示。  专业的图片有助于买家搜索到您的商品,提高商品详情的浏览量。

为买家显示他们将收到的商品(且仅显示他们会收到的)。 使用清晰、高质量的图片(能够准确显示您所提供的东西)方便买家识别您的商品。

必填项

  • 图片背景宜简单、干净,不分散人的注意力。理想的图片底色为纯白。

  • 商品图片应至少 1,000 dpi;不过,尽量使用 3,000 dpi 的图片。

  • 商品图片应为彩色,不要用黑白图片。

  • 商品展示要完整。商品应占据至少 80% 的图片画面。

  • 只包含买家将收到的东西;不应显示非商品部件的配件。

  • 对于捆绑商品,没有必要显示全部批次,仅一副商品图片就够了。

  • 最好提供多角度的商品图片。

  • 如果商品本身为白色,则使用阴影来突出商品。

禁止

  • 任何图片中包含品牌标签或包装

  • 二手商品或已使用过的商品图片

  • 边框、水印、文本或其他装饰

  • 商品草图/图纸 - 仅展示真实图片

  • 彩色背景或生活化图片,加工食品除外

  • 不属于所列商品部件的其他商品、商品或配件;只确切地包含买家买的东西

  • 图片占位符(如临时图片或“无图片”)

  • 包含商品评分图表的图片

  • 促销文本,如“出售”或“免运费”(请使用“促销”工具)

注意: 缩放功能
图片在高度或宽度上应为 1,000 像素或更大。达到这个最小尺寸要求,即可在网站上实现缩放功能。经证实,缩放功能可提高销量。文件长边的最小像素是 500。

图片典范示例

图片反面示例

备用图片

备用图片应强调使用中的商品以及重要特性的特写。

图片典范示例:


 亚马逊官网原文详情:

Images in Lighting

Images display on the product search page and the product detail page.  A professional image helps customers discover your product and can drive traffic to your product listings.

Show customers what they will receive in their shipment (and only what they will receive).  Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.

Required

  • Use simple and clean backgrounds that do not distract from the product; ideally, the background is pure white.

  • Product images should be at least 1,000-dpi; however, 3,000-dpi images are preferred.

  • Product images should be in color, not black and white.

  • Show the entire product. The product should occupy at least 80 percent of the image area.

  • Include only what the customer will receive; accessories that are not part of the product should not be shown.

  • If it is a bundled product, it is not necessary to show the entire LOT of items; a single image of the product will suffice.

  • Multiple angles of each product are preferred.

  • If the product is white, use a drop shadow to offset it.

Prohibited

  • Brand tags or packaging in any of the images

  • Images of second hand or slightly used products

  • Borders, watermarks, text, or other decorations

  • Sketches / drawings of the product – real images only

  • Colored backgrounds or lifestyle pictures, except in cases of prepared food products.

  • Other products, items or accessories that are not part of the product listing; only include exactly what the customer is buying

  • Image place holders (i.e., temporary images or "no image available")

  • Image containing graphs of product ratings

  • Promotional text such as "sale" or "free ship" (use the Promotions tool instead)

Note: Zoom Functionality
Images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables zoom function on the website. Zoom has proven to enhance sales. The smallest your file can be is 500 pixels on the longest side.

Examples of good images

Examples of bad images

Additional Images

Alternate images should feature the product in use and close-ups of important features.

Examples of good images:

 文章来源:亚马逊官方网站