9. 确认并发送广播

选择计划或立即发送后,将出现确认消息。

  • 选择发送聊天广播“OK”

  • 选择“取消”返回创建新的播放页面

10. 查看详细信息

你可以很容易地查看计划和发送广播的细节点击'查看细节'。

  • 您将能够看到:

  • 接受者组:选定目标接收方组

估计接收方数量:与目标接收方组标准匹配的估计接收方数量

  • 安排时间:时间安排发送广播

  • 短信:从你的信息输入文本信息的接受者收到这个广播聊天

  • 内容补充道:凭证/促销/产品或类别 

11. 观点的见解

 要查看广播的性能,请在任何已发送的广播上选择“View Insights”。

 您可以查看代金券或产品广播的性能洞察: 

转化漏斗

〇成功(实际)接受者的数目

〇阅读信息的收件人数量

〇已申领凭证总额

〇使用的总凭证

接收方的活动

〇成功(实际)接受者的数目

〇阅读信息的收件人数量

〇封杀所有聊天广播讯息的收件人数目

凭证

〇已申领凭证总额

〇使用的总凭证

产品

〇产品总点击次数

〇产品总顺序

〇产品总GMV (s)


 Shopee官网原文详情:


9. Confirm and Send Broadcast

After you select Schedule or Send Now, a confirmation popup message will appear.

  • Select ‘OK’ to send your chat broadcast

  • Select ‘Cancel’ to return to Create New Broadcast page

10. View Details

You can easily view details of scheduled and sent broadcasts by clicking on ‘View Detail’.

  • You will be able to see:

  • Recipient Group: Selected target recipient group

Number of Estimated Recipients: Number of recipients estimated that match the target recipient group criteria

  • Schedule Time: Time scheduled to sent broadcast

  • Text Message: The input text information from your message for the recipients receiving this chat broadcast

  • Content Added: Voucher / Promotion / Product or Category

11. View Insights

To see the performance of your broadcast, select ‘View Insights’ on any sent broadcast.

You can view performance insights for Voucher or Product broadcasts:

Conversion Funnel

○    Number of successful (actual) recipients

○    Number of recipients that read message

○    Total vouchers claimed

○    Total vouchers used

Recipient Activity

○    Number of successful (actual) recipients

○    Number of recipients that read message

○    Number of recipients that blocked all Chat Broadcast messages from seller

Voucher

○    Total vouchers claimed

○    Total vouchers used

Product

○    Total clicks on product(s)

○    Total order on product(s)

○    Total GMV on product(s)

 文章来源:Shopee官方网站