9. 确认并发送广播
选择计划或立即发送后,将出现确认消息。
选择发送聊天广播“OK”
选择“取消”返回创建新的播放页面
10. 查看详细信息
你可以很容易地查看计划和发送广播的细节点击'查看细节'。
您将能够看到:
接受者组:选定目标接收方组
估计接收方数量:与目标接收方组标准匹配的估计接收方数量
安排时间:时间安排发送广播
短信:从你的信息输入文本信息的接受者收到这个广播聊天
内容补充道:凭证/促销/产品或类别
11. 观点的见解
要查看广播的性能,请在任何已发送的广播上选择“View Insights”。
您可以查看代金券或产品广播的性能洞察:
转化漏斗
〇成功(实际)接受者的数目
〇阅读信息的收件人数量
〇已申领凭证总额
〇使用的总凭证
接收方的活动
〇成功(实际)接受者的数目
〇阅读信息的收件人数量
〇封杀所有聊天广播讯息的收件人数目
凭证
〇已申领凭证总额
〇使用的总凭证
产品
〇产品总点击次数
〇产品总顺序
〇产品总GMV (s)
Shopee官网原文详情:
9. Confirm and Send Broadcast
After you select Schedule or Send Now, a confirmation popup message will appear.
Select ‘OK’ to send your chat broadcast
Select ‘Cancel’ to return to Create New Broadcast page
10. View Details
You can easily view details of scheduled and sent broadcasts by clicking on ‘View Detail’.
You will be able to see:
Recipient Group: Selected target recipient group
Number of Estimated Recipients: Number of recipients estimated that match the target recipient group criteria
Schedule Time: Time scheduled to sent broadcast
Text Message: The input text information from your message for the recipients receiving this chat broadcast
Content Added: Voucher / Promotion / Product or Category
11. View Insights
To see the performance of your broadcast, select ‘View Insights’ on any sent broadcast.
You can view performance insights for Voucher or Product broadcasts:
Conversion Funnel
○ Number of successful (actual) recipients
○ Number of recipients that read message
○ Total vouchers claimed
○ Total vouchers used
Recipient Activity
○ Number of successful (actual) recipients
○ Number of recipients that read message
○ Number of recipients that blocked all Chat Broadcast messages from seller
Voucher
○ Total vouchers claimed
○ Total vouchers used
Product
○ Total clicks on product(s)
○ Total order on product(s)
○ Total GMV on product(s)
文章来源:Shopee官方网站