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权威发布！Shopee网络聊天广播用户守则
常见问题
该做的与不该做的
你应该做什么
给一个有吸引力的优惠券折扣为更高的转换
购物券最低消费可以略高于您当前商店的ABS(平均购物篮大小)，以增加整体订单和ABS
低折扣或过高的最低消费在驱动点击时效果较差
检查显示的目标客户尺寸后，考虑代金券数量上限
使用目标过滤你的买家行为:订单，ABS, GMV(商品总值)
使用不同的代金券代码来衡量不同买家群体的响应性
你不应该做的事
不要每天发送相同内容的垃圾邮件给买家，否则他们会停止回复你的聊天
不要使用粗俗的语言
不要忽视或不愉快的买家在聊天回应
卖方的建议!
通过聊天提供优秀的客户服务是帮助你提高销售和建立客户忠诚度的重要方法。了解更多关于聊天响应率。
Shopee官网原文详情：
FREQUENTLY ASKED QUESTIONS
Do’s and Don’ts
What you should do
Give an attractive voucher discount for higher conversion
Voucher minimum spend can be slightly higher than your current shop’s ABS (average basket size) to increase overall items ordered and ABS
Low discount or overly high minimum spend are less effective in driving clicks
Consider voucher quantity cap after checking your buyer targeting size displayed
Use targeting filters of your buyer’s behaviour: Orders, ABS, GMV (gross merchandise value)
Use different voucher codes to measure responsiveness of different buyer groups
What you should not do
Don’t spam buyers every day with the same content or they will stop responding to your chats
Don’t use vulgarities
Don’t ignore or be unpleasant to buyers in chat responses
Seller Tips!
Providing excellent customer service via chat is an important way to help boost your sales and build customer loyalty. Learn more on Chat Response Rate.
文章来源：Shopee官方网站
