社交媒体促销码可以在创建四小时后开始生效，最长可持续 30 天。折扣必须最少比当前价格优惠 5%，最多可优惠 80%。您可以将促销码设置为供一种商品或多种商品兑换。成功兑换促销码后，除非您允许每位买家兑换多次，否则该买家将无法再次兑换促销代码。
在卖家平台中，转至 【广告】 > 【促销】 > 【创建促销】 > 【社交促销代码】
注意： 注意： 考虑对商品进行促销时，请记住，促销不能作为买家评论的激励措施，无论明示还是暗示。针对促销购买的买家评论不一定能获得“亚马逊已确认购买”标记。您可以点击此处了解关于“亚马逊已确认购买”的更多信息。
Use social media promo codes to promote sales for your products
You can create social media promo codes to offer a percentage discount to customers on eligible products. Once you create a social media promo code, you’ll receive a URL for a unique landing page that contains a list of eligible products for the promotion as well as the promotion details. The landing page exclusively features your offers, so customers do not need to locate your offer in the Buy Box. Share this landing page on social media or marketing channels such as paid search to direct customers and promote sales for your products. Customers can add items to their cart directly from this landing page and the discount will automatically apply.
Social media promo codes can start four hours after they are created and can run up to 30 days. The discount must be at least 5% and a maximum of 80% off the current price. You can set the code to be redeemed on one product or multiple products. After successfully checking out, a customer won't be able to redeem the promo code again unless you allow multiple redemptions per customer.
This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages.
To create and share a social promo code promotion:
In Seller Central, go to Advertising > Promotions > Create a promotion > Social promo code
Follow the on-screen instructions.
Once the promotion is scheduled, open the landing page link to confirm if the offer is live and the items are in stock.
Share with customers on social media. As a best practice, communicate ‘limited time only’ or ‘while supplies last’ to notify your customers that the deal may sell out. This feature is currently available in US marketplace only.
Note: Note: When considering running promotions for your products, keep in mind that promotions cannot be offered as an incentive for customer reviews, either explicitly or implicitly. Customer reviews for purchases made with promotions might not necessarily get the “Amazon Verified Purchase” badge. You can learn more about Amazon Verified Purchases here.