使用社交媒体促销码促进您的商品销售

您可以创建社交媒体促销码,为符合条件的商品向买家提供百分比折扣。创建社交媒体促销码后,您将收到专用登录页的 URL,该登录页包含符合促销条件的商品列表和促销详情。登录页专用于您的报价,因此买家不需要在“购买按钮”中寻找您的报价。在社交媒体或营销渠道(如付费搜索)上分享此登录页,引导买家并宣传您的促销商品。买家可直接从该登录页将商品添加到购物车中,折扣将自动应用。

社交媒体促销码可以在创建四小时后开始生效,最长可持续 30 天。折扣必须最少比当前价格优惠 5%,最多可优惠 80%。您可以将促销码设置为供一种商品或多种商品兑换。成功兑换促销码后,除非您允许每位买家兑换多次,否则该买家将无法再次兑换促销代码。

此类促销报价不会在亚马逊的促销页面或商品详情页面上推广。

要创建并分享社交促销代码,请执行以下操作:

  1. 在卖家平台中,转至 【广告】 > 【促销】 > 【创建促销】 > 【社交促销代码】

  2. 按照屏幕上的说明进行操作。

  3. 安排好促销后,打开登录页链接,确认报价是否生效以及商品是否有货。

  4. 社交媒体上与买家分享。作为最佳实践,请声明“限时优惠”或“售完即止”,告知买家促销商品可能会售完。 此功能目前仅适用于美国商城。

    注意: 注意: 考虑对商品进行促销时,请记住,促销不能作为买家评论的激励措施,无论明示还是暗示。针对促销购买的买家评论不一定能获得“亚马逊已确认购买”标记。您可以点击此处了解关于“亚马逊已确认购买”的更多信息。


 亚马逊官网原文详情:

Use social media promo codes to promote sales for your products

You can create social media promo codes to offer a percentage discount to customers on eligible products. Once you create a social media promo code, you’ll receive a URL for a unique landing page that contains a list of eligible products for the promotion as well as the promotion details. The landing page exclusively features your offers, so customers do not need to locate your offer in the Buy Box. Share this landing page on social media or marketing channels such as paid search to direct customers and promote sales for your products. Customers can add items to their cart directly from this landing page and the discount will automatically apply.

Social media promo codes can start four hours after they are created and can run up to 30 days. The discount must be at least 5% and a maximum of 80% off the current price. You can set the code to be redeemed on one product or multiple products. After successfully checking out, a customer won't be able to redeem the promo code again unless you allow multiple redemptions per customer.

This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages.

To create and share a social promo code promotion:

  1. In Seller Central, go to Advertising > Promotions > Create a promotion > Social promo code

  2. Follow the on-screen instructions.

  3. Once the promotion is scheduled, open the landing page link to confirm if the offer is live and the items are in stock.

  4. Share with customers on social media. As a best practice, communicate ‘limited time only’ or ‘while supplies last’ to notify your customers that the deal may sell out. This feature is currently available in US marketplace only.

    Note: Note: When considering running promotions for your products, keep in mind that promotions cannot be offered as an incentive for customer reviews, either explicitly or implicitly. Customer reviews for purchases made with promotions might not necessarily get the “Amazon Verified Purchase” badge. You can learn more about Amazon Verified Purchases here.

 文章来源:亚马逊官方网站