Amazon Vine 常见问题

什么是 Amazon Vine?

Amazon Vine 是一项买家评论计划,通过这项计划,亚马逊销售伙伴可以将其商品提供给受亚马逊邀请加入 Amazon Vine 计划的亚马逊评论者。这些评论者(称为 Vine Voice)之所以被选中,是因为他们能够针对其在亚马逊商城购买的商品发表具有深刻见解的评论。有关此计划的更多信息,请转至卖家平台,然后依次点击“广告”>“Amazon Vine”。

加入 Amazon Vine 计划需要符合哪些资格标准?

大多数拥有专业销售伙伴账户且是亚马逊品牌注册中的品牌代表的销售伙伴均可加入 Amazon Vine 计划。

大多数拥有专业销售伙伴账户且是亚马逊品牌注册中的品牌代表的销售伙伴均可加入 Amazon Vine 计划。

请参阅 Amazon Vine 销售伙伴资格页面,了解有关销售伙伴资格的更多信息。

在我要访问 Amazon Vine 时,出现了【未授权】页面。如何解决该问题?

请参阅 Amazon Vine 销售伙伴资格页面,了解有关计划限制的更多信息。

要加入 Amazon Vine 计划,商品需要符合哪些资格标准?

要使商品符合 Amazon Vine 计划的要求,我们要求销售伙伴必须是在亚马逊品牌注册中注册商品的品牌代表。 请参阅“加入 Amazon Vine 计划需要符合哪些资格标准?”,了解有关销售伙伴资格的更多详情。商品必须是具有可售库存的亚马逊物流商品,或是在商品详情页面上的评论少于 30 条的非成人用品。此外,注册的商品需要具有图片、描述、商品名称,并且要按照 Amazon Vine 计划的要求归类到某个分类节点下。

注意: 每个 ASIN 在其生命周期内仅可在 Amazon Vine 计划中注册一次,这表示在取消首次注册后,您将无法重新注册该 ASIN 或父 ASIN 的任何其他变体。

为什么只有亚马逊物流商品才有资格注册加入 Amazon Vine 计划?

我们竭力通过匿名方式保护所有 Vine Voice 的隐私,不会与任何销售伙伴分享他们的联系信息。为避免泄露 Vine Voice 的相关信息,我们需要通过亚马逊物流配送 Vine Voice 申请的商品。

我在 Amazon Vine 计划中注册了一件商品,但没有收到相关评论,我是否需要为此次注册付费?

不需要。只有在 Vine Voice 发布了第一条 Amazon Vine 评论后,我们才会向您收费。

有效注册数上限是什么?

我们对您进行的有效注册总数设有限制。当您在 Amazon Vine 中注册某个 ASIN 时,此次注册便会计入到该限制中,除非注册取消(无任何订单)或失效,否则这项注册将一直处于有效状态。自注册之日(或计划开始日期 [如果设置了该日期])起 90 天或所有商品均已接受审核(以时间较短者为准)后,注册即告失效。如果您达到了有效注册数上限,则必须等到您的其中一个有效注册失效,才能在 Amazon Vine 计划中注册其他 ASIN。

我要在 Amazon Vine 计划中注册商品时,看到了一条错误消息。如何更正此错误?

大多数注册错误都会生成一条消息,指出您无法完成注册的原因。这些原因包括:您的商品可能不是符合要求的亚马逊物流商品、可能缺少图片,也可能只是不符合加入 Amazon Vine 计划的要求。请参阅 Amazon Vine 错误页面。

我有已被申领的 Amazon Vine 商品,这些商品将如何显示在我的订单和业务报告中?

在所有订单和业务报告中,已被申领的 Amazon Vine 商品的价格将显示为 0,并且您会看到这些商品的买家没有名称。我们是有意为之,因为我们要通过匿名形式来保护 Vine Voice 的隐私。

为什么我的部分商品没有评论?

我们对 Vine Voice 为其通过 Amazon Vine 计划收到的商品撰写评论没有期限限制。我们会时刻关注 Vine Voice 参与该计划的积极程度,如果他们不符合我们的参与标准,我们可能会将其从 Amazon Vine 计划中移除。

如果 Vine Voice 未对其收到的 Amazon Vine 商品发表评论,我可以收回商品吗?

不可以。我们不能保证 Vine Voice 会对所有注册商品发表评论,也不会将商品退还给您。根据相应的条款和条件,我们承诺会尽最大努力分发库存。

我收到了差评,可以联系 Vine Voice 吗?

根据我们的条款和条件,除非是为了向正常买家提供支持,否则我们禁止销售伙伴与 Vine Voice 取得任何联系。您不得要求 Vine Voice 直接与您联系,也不得试图与其联系以讨论其发布的评论及其参与该计划的情况,或者试图让其评论您销售的其他商品。为了保护 Vine Voice 的隐私,我们不会提供他们的地址或其他个人信息。任何试图联系 Vine Voice 的行为都要受到调查并可能会导致您的销售伙伴账户被撤销。

亚马逊能否删除 Amazon Vine 的评论?

如果评论符合买家评论指南的要求,我们不会将其删除。要举报评论,请参阅亚马逊社区准则。

Amazon Vine 计划是否支持捆绑或拆分 ASIN 或原厂包装?

Amazon Vine 计划不支持捆绑或拆分 ASIN/原厂包装。

Vine Voice 未申请的商品会怎么样?

这些商品仍可作为亚马逊物流商品进行销售。

在 Amazon Vine 中注册商品的费用是多少?

现在,在 Amazon Vine 中注册商品暂时免费,在您注册时,注册费用将显示为 0。在免费促销期间进行注册无需支付费用。促销期结束后,我们会在注册流程中出现的“注册详情”页面上显示注册费用,并且经您确认后,再支付注册费用。

我是否需要为注册加入 Amazon Vine 计划的商品支付亚马逊物流费用和销售佣金?

由于已经注册加入 Amazon Vine 计划的商品库存仍可供买家购买,因此商品无论是被 Vine Voice 申领还是被买家买走,我们都不会免除此类商品的这些费用。

我能否查看我的商品是如何向 Vine Voice 展示的?

我们会向 Vine Voice 发送一个商品详情页面的链接,Vine Voice 查看商品的方式与其他亚马逊买家浏览商品的方式无异。

亚马逊能否将评论从一个 ASIN 转移到另一个 ASIN?

我们无法将评论从一个 ASIN 转移到另一个 ASIN,即使是由于评论者弄错而将评论发布在了错误的详情页面上也是如此。

可以取消注册吗?

要取消 Amazon Vine 计划的注册,请在卖家平台中访问您的 Amazon Vine 申请,然后点击 Amazon Vine 控制面板上的【详情】按钮。点击【取消】或【停止】。您可以在 Vine Voice 申领您的商品之前取消注册,在第一个 Vine Voice 申领了您其中一件商品后停止注册。停止注册可以确保 Vine Voice 不会再申领其他商品,但不保证其不发布评论。

每个 ASIN 在其生命周期内仅可在 Amazon Vine 计划中注册一次,这表示在取消该 ASIN 的注册后,您将无法重新注册该 ASIN。


 亚马逊官网原文详情:

Vine frequently asked questions

What is Vine?

Vine is a customer review program that enables Amazon selling partners to put their products in the hands of Amazon reviewers that Amazon invited to participate in Vine. These reviewers (called Vine Voices) were selected for their ability to post insightful reviews on their Amazon purchases. For more information about the program, go to Vine on Seller Central under Advertising > Amazon Vine.

What are the eligibility criteria for participation in Vine?

Most selling partner with a professional selling partner account that are brand representatives in the Amazon Brand Registry can participate in Vine.

Refer to the Vine Selling Partner Eligibility page for more information about selling partner eligibility.

When trying to access Vine I see a Not authorized Page. What can I do to fix it?

Refer to the Vine Selling Partner Eligibility page for more information regarding program restrictions.

What are the product eligibility criteria for participation in Vine?

In order for an offer to be eligible for Vine, we request that the selling partner has to be a brand representative for the product registered with the Amazon Brand Registry. See “What are the eligibility criteria for participation in Vine?” for more details about selling partner eligibility. Offers need to be FBA offers with available inventory or non-adult products with fewer than 30 reviews already published on the product detail page. In addition, the enrolled products need to have an image, a description, a title, and be classified under a browse node to be eligible for Vine.

Note: you can enroll an ASIN in Vine only once in its lifetime, meaning you cannot re-enroll the ASIN or any other variation of the parent ASIN after cancelling an initial enrollment.

Why are only FBA offers eligible to be enrolled in Vine?

We are dedicated to protecting the anonymity of our population of Vine Voices and will not share their contact information with any selling partner. In order to avoid disclosing information on the Vine Voices, we need to fulfill the units requested Vine Voices request via FBA.

I enrolled an item in Vine but did not get a review; will I pay for this enrollment?

No, we bill you for the enrollment after the publication of the first Vine review.

What is the Active Enrollments Limit?

There is a limit to the total number of active enrollments you can have. When you enroll an ASIN in Vine it counts towards this limit and remains active unless cancelled (with no orders) or concluded. Enrollments conclude after the lesser of 90 days from enrollment (or scheduled start date, if set), or if all units are reviewed. If you reached the active enrollment limit, you will have to wait until one of your active enrollments is concluded before enrolling another ASIN in Vine.

I am seeing an error message while trying to enroll a product to Vine. How can I fix this?

Most enrollment errors will generate a message that specifies why you cannot complete the enrollment. Your product might not have any eligible FBA offer, might be missing an image, or might simply be ineligible for Vine. Refer to the Vine errors page.

I have claimed Vine units, how will this show up in my orders and business reports?

Claimed Vine units will be identifiable in your various orders and business reports with a price of 0 and you will see that these customers will not have a name. This is the expected behavior as we are preserving the anonymity of Vine Voices.

Why were some of my units not reviewed?

There is no deadline for Vine Voices to write reviews for the products they receive through Vine. We track our Vine Voices' active participation in the program, and they may be removed from Vine if they do not meet our participation criteria.

If a Vine Voice does not review their Vine unit, can I get the unit back?

No, we cannot guarantee reviews will be posted for all enrolled units and cannot return any product to you. Our commitment per the terms and conditions is to do our best to distribute the inventory.

I received a negative review; can I contact the Vine Voice?

As per our terms and conditions, we prohibit any contact between Vine Voices and selling partners other than for the purpose of regular customer support. You should not request a Vine Voice to contact you directly, nor should you attempt to contact them to talk about their reviews, their participation in the program, or to try to have them review other products you sell. We do not provide Vine Voices' addresses or other personal information in order to respect their privacy. Any attempt to contact Vine Voices will lead to an investigation and potential revocation of your selling partner account.

Can you remove a Vine review?

If the review is within customer review guidelines we will not remove it. To report a review, refer to the Amazon Community Guidelines.

Does Vine support bundling or splitting of ASINs or case packs?

Vine does not support bundling or splitting of ASINs/case-packs.

What happens to the units that have not been requested by Vine Voices?

The units remain available to be sold as FBA units.

What is the cost to enroll products in Vine?

Vine enrollments are temporarily free; we display an enrollment fee of 0 at the time of enrollment. Enrollment made during the free promotional period will not be billed. As soon as the promotion ends, we will communicate the enrollment fee during the enrollment process in the Enrollments Detail page and by asking your confirmation to pay the enrollment fee.

Do I pay FBA and referral fees on Vine enrolled units?

Since the inventory available on Vine-enrolled offers remain available for customers to purchase, we will not waive fees on such units, whether they end up being requested by Vine Voices or by regular customers.

Can I see how my product looks to Vine Voices?

Vine Voices are provided with a link to the product detail page and will view the product in the same way as any other Amazon customer.

Can you move reviews from one ASIN to another?

Reviews cannot be moved from an ASIN to another, even if the reviewer made a mistake and posted their review on the wrong detail page.

Can I cancel an enrollment?

To cancel your Vine enrollment, access your Vine application in Seller Central then click the details button on the Vine dashboard. Click Cancel or Stop. You will be able to cancel before the Voices claim your item and stop the enrollment after the first Voice claimed one of your items. Stopping the enrollment will ensure no additional unit will be claimed by Vine Voices but it does not guarantee reviews will not be published.

Each ASIN can only be enrolled in Vine once in that ASIN’s lifetime, meaning you cannot re-enroll the ASIN after cancelling its enrollment.

 文章来源:亚马逊官方网站