为 Google 智能购物广告系列设置预算
每次有人访问可以显示 Google 广告的页面时，Google 的算法都会决定要展示哪些广告。您的广告是否会展示的一个影响因素就是您的 Google 智能购物的类似宣传活动，那么在与类似相关广告竞争时，由于用于进行竞争性出价的预算较少，您的广告展示量将少于竞广告系列预算。
如果您的预算设置为低于目标市场中争对手。请尽可能将 Google 广告的每日预算保持在接近平均值或平均值以上的水平。
如果您的商店已有现有访问量和在线流量，Google 智能购物广告系列会获得较好的效果。如果您经营的新开商店，则可能需要较长的学习时间才能产生转化。
Google 智能购物广告系列出价有助于获得转化，这是对宣传活动最有价值的结果（购物篮价值）。Google 智能购物广告系列使用的是按点击数付费的定价，因此，您只需在客户点击您的广告时付费。
| 市场状态 | 示例国家/地区 | 最低预算建议 |
|---|---|---|
| 新兴市场 | 印度、巴西、墨西哥、南非和其他新兴市场 | 5 美元 - 7 美元 |
| 成熟市场 | 加拿大、英国、法国、德国、澳大利亚、新西兰和其他成熟市场 | 10 美元 - 15 美元 |
| 美国 | 美国 | 超过 15 美元 |
预算对广告效果的影响
为什么设置具有竞争力的起始预算很重要？
设置适当的起始预算后，您可以进行有竞争力的出价，从而使您的广告更有可能被看到并扩大受众范围。您的预算越高，与类似相关广告相比，您广告的展示频率就越高。
如果您的预算在目标市场中没有竞争力，那么您的流量和转化率可能无法达到最好效果。
出价是如何运作的？
Google 的自动出价有助于设置宣传活动的出价。通过使用竞价时展示的宣传活动和数据的相关信息（例如您的预算、Google 洞察和零售商洞察），每当您的广告符合展示条件时，Google 自动出价都会自动找到广告的最佳出价。Google 设置这些出价有助于获得转化，这是对宣传活动最有价值的结果。
Google 的算法会使用您广告的绩效数据（点击数和转化次数）来确定您的广告应在未来何时展示以及合适的出价。尽早获得大量绩效数据有助于更好地将广告定位到潜在客户，从而提升广告效果。
若要详细了解出价，请参阅 Google Ads 帮助。
定价是如何运作的？
Google 智能购物广告系列使用按点击次数付费的定价，因此，您只需在客户点击您的广告时付费。
如果我的预算过低，流量会受到什么影响？
如果您的预算较低，您的流量和潜在转化率可能会降低。产品描述、标题、图片和页面等其他因素也会影响您的流量。
若要详细了解如何提高广告效果，请参阅最大程度提升智能购物广告系列的影响。
目标市场对您的预算有何影响
为什么对成熟市场的最低预算建议值较高？
成熟市场的最低预算较高，这是因为这些市场中的广告主更多。这意味着竞价的竞争更激烈。竞价越有竞争力，您所需的预算就越高。
Google 智能购物广告系列适用于哪些国家/地区？
有关 Google 智能购物广告系列的适用国家/地区列表，请参阅 Google Merchant Center 帮助。
Shopify商户官网原文详情：
Set a budget for Google Smart Shopping campaign
Every time someone visits a page where a Google ad can be shown, Google's algorithms determine which ad to show. A factor for whether your ad is shown is your Google Smart Shopping campaign budget.
If your budget is set lower than similar campaigns in your target market, then your ad is shown less when competing with similarly relevant ads, because there is less budget to work with to place a competitive bid. Whenever possible, it is best to keep your daily budget for Google ads around the average or above average.
Google Smart Shopping campaigns work well if you already have existing visits and online traffic to your store. If you’re a new store, then the learning period may take longer to generate conversions.
Google Smart Shopping campaigns bid to help get conversions that are the most valuable for your campaign (basket value). Google Smart Shopping campaigns use cost-per-click pricing, so you pay only when customers click on your ad.
Market status Example Countries Recommended minimum budget Emerging markets India, Brazil, Mexico, South Africa, and other emerging markets 5 USD - 7 USD Mature markets Canada, United Kingdom, France, Germany, Australia, New Zealand, and other mature markets 10 USD - 15 USD United States United States Over 15 USD On this page
How your budget affects your ad performance
How your target market affects your budget
How your budget affects your ad performance
Why is setting a competitive starting budget important?
An appropriate starting budget allows you to place competitive bids which makes it more likely that your ads are viewed and that you get a wider reach. The higher your budget is, the more frequently your ads can be shown when compared to similarly relevant ads.
If your budget isn’t competitive for the target market, then your traffic and conversion rate might not reach its full potential.
How does bidding work?
Google’s automated bidding helps to set bids for your campaign. Using information about your campaign and data present at auction-time (such as your budget, Google insights and Retailer insights), Google automated bidding automatically finds an optimal bid for your ad each time it's eligible to appear. Google sets these bids to help get conversions that are the most valuable for your campaign.
Google's algorithms use the performance data from your ads (clicks and conversions) to determine when your ads should be shown in the future and the right bid to place. Getting lots of performance data early helps better target your ads to potential customers, which leads to your ads performing better.
To learn more about bidding, refer to Google Ads Help.
How does pricing work?
Google Smart Shopping campaigns use cost-per-click pricing, so you pay only when customers click on your ad.
If my budget is too low, how is my traffic affected?
If your budget isn't high enough, then your traffic and potential conversion rate can be lower. Other factors like product descriptions, titles, images, and pages can affect your traffic.
For more information on how to improve your ad performance, refer to Maximize the impact of your Smart Shopping campaign.
How your target market affects your budget
Why is the minimum budget suggestion more expensive in mature markets?
Mature markets are more expensive because there are more advertisers in these markets. This means that the auction is more competitive. The more competitive the auction is, the higher budget you need.
What countries are supported for Google Smart Shopping campaigns?
For a list of countries supported by Google Smart Shopping Campaigns, refer to Google Merchant Center Help.
文章内容来源：Shopify商户官方网站
