配送区域自动化

配送区域自动化可帮助您根据首选配送服务和库房位置的配送速度,为次日达和隔日达设置配送区域。亚马逊将定期刷新这些地区,以反映您的配送服务的最新速度。启用“配送区域自动化”后,您将无需为优先配送选项手动配置配送区域。

创建新的 Prime 配送模板

要创建 Prime 自动配送模板,请执行以下步骤:


  1. 在卖家平台右上角的【设置】下拉菜单中点击【配送设置】。
  2. 从【配送模板】选项卡中,点击【创建新配送模板】。
  3. 在弹出窗口中,点击【创建新配送模板】,然后点击【确定】。
  4. 输入【配送模板名称】(例如“Prime 配送”)。
  5. 针对运费选择【基于商品数量】/【基于重量】或【价格分段式】运费模式。
  6. 点击切换按钮以启用【配送地区自动化】。
  7. 在弹出窗口中选择您的【配送地址】和【首选承运人】。
    注意: 选择首选承运人以启用【下一步】按钮。
  8. 使用切换按钮启用【是,我想要为分配给此模板的 SKU 启用 Prime】,然后点击【下一步】。
    注意: 此选项仅在卖家符合 Prime 条件时可用。
  9. 根据配送服务范围选择标准配送、隔日达和次日达的【配送服务级别】。“次日达”为可选服务。
  10. 选择配送区域限制(如果适用)。这是运费代理。例如,如果您为 UPS 陆地隔日达选择区域 8,则自动配送区域将限制在 UPS 陆地区域 8 的范围内,以便 UPS 可在两天内从您选择的库房地址配送。如果您不需要任何区域限制,请保留亚马逊的默认值。点击【下一步】。
  11. 查看 Prime 配送设置,然后点击【确认】。
  12. 查看并编辑非 Prime 买家的运费。
  13. 点击【保存】以保存模板。
  14. 分配 SKU 给 Prime 配送模板。

有关更多信息,请参阅此页面的“配送设置自动化常见问题”部分。

升级现有 Prime 配送模板

要升级现有 Prime 配送模板,请按照以下步骤操作:


  1. 在卖家平台右上角的【设置】下拉菜单中点击【配送设置】。
  2. 在【配送模板】选项卡中,从列表中选择您想要编辑的模板。
  3. 点击屏幕右侧的【编辑模板】。
  4. 点击切换按钮以启用【配送地区自动化】。
  5. 在弹出窗口中选择您的【配送地址】和【首选承运人】。
    注意: 选择【首选承运人】以启用【下一步】按钮。
  6. 使用切换按钮启用【是,我想要为分配给此模板的 SKU 启用 Prime 服务】,然后点击【下一步】。
    注意: 此选项仅在卖家符合 Prime 条件时可用。
  7. 根据配送服务覆盖范围选择【配送服务级别】
  8. 选择配送区域限制(如果适用)。这是运费代理。例如,如果您为 UPS 陆地隔日达选择区域 8,则自动配送区域将限制在 UPS 陆地区域 8 的范围内,以便 UPS 可在两天内从您选择的库房地址配送。如果您不需要任何区域限制,请保留亚马逊的默认值。点击【下一步】。
  9. 查看 Prime 配送设置,然后点击【确认】。
  10. 查看并编辑非 Prime 买家的运费。
  11. 点击【保存】以保存模板。
  12. 分配 SKU 给 Prime 配送模板。

有关更多信息,请参阅此页面的“配送区域自动化常见问题”部分。

配送设置自动化常见问题

亚马逊如何自动设置 Prime 配送地区?

符合 Prime 条件的地区取决于承运人从您的配送地址到买家下单的目标地区(已在您的配送模板中启用 Prime 的地区)的配送绩效(例如,准时送达率)。我们会定期进行更改,以最大限度保障 Prime 的覆盖范围,高准时送达率 Prime 货件。

我可以选择多少个配送地址?

您最多可以选择 10 个配送地址。Prime 地区是所选配送服务可以从每个配送地址配送隔日达和次日达订单的一组地区(或总和)或所有地区。

我应该选择什么承运人/配送方式?

您应选择用于配送 Prime 订单的承运人/配送服务(标准配送、隔日达和次日达)。配送首选项选择器中显示的所有配送服务均可供选择。

我可以选择多个承运人/配送服务吗?

可以。请选择您打算用于 Prime 订单的所有配送服务。Prime 地区将设置为所选配送服务可配送的所有地区的组合(或总和)。

什么是配送区域限制?

配送区域限制让您能够更准确地控制 Prime 配送地区。如果某种配送方式中符合条件的 2 日配送覆盖范围跨越多个区域,并因此产生不同的运费,则您可以通过限制使用配送区域的 Prime 地区来控制 Prime 运费。如果不需要按区域限制配送地区,您可以保留亚马逊的默认值。您可以在承运人的网站上按区域确认运费(UPS、FedEx、USPS)。Prime 标记仅对位于配送区域限制范围内的地区的买家可见,您的配送服务会在 1 或 2 天内从配送地址到达这些地区。

如何确定 Prime 覆盖率?

Prime 覆盖率计算:从您的配送地址出发,所选配送服务能够覆盖的 Prime 地区内的美国人口的百分比。

为什么亚马逊确定的 Prime 覆盖范围比我通常获得的覆盖范围小?

我们将某个区域启用为 Prime,此时所选配送服务可以准时配送到该地区的所有邮政编码。如果我们发现该地区的一些邮政编码无法按时送达,我们可能会取消该地区的 Prime,以保护买家体验。但是,随着配送服务速度的提高,非 Prime 地区可能会升级为 Prime 地区。

我如何知道何时更改了地区?

如果亚马逊更新了自动配送模板中的 Prime 地区,亚马逊将创建新版本的配送模板。您可以在配送模板历史记录中查看所有这些更改。

如果我无法在“购买配送”中购买指定的配送服务,该怎么办?

如果您符合以下条件,您应该能够使用“购买配送”中的指定配送服务:

  1. 在配送服务取件时间之前按时购买货件标签
  2. 选择已在您的配送模板中定义的配送地址
如果您满足所有要求(即按时配送),然而因任何原因仍无法通过“购买配送”购买首选配送服务,则可以在购买配送之外购买货件标签,但请确保购买的配送服务能够按时配送商品。我们将自动确保此类订单不会计入您的“购买配送”资格指标,并将其从您的缺陷报告中移除。自下单之日起,最长可能需要 4 个工作日才能将更改反映在您的账户中。如果您在收到订单 4 个工作日后仍会在缺陷报告中看到这些订单,请联系我们。请注意:这仅适用于与自动化模板关联的订单。

 

配送设置自动化用户指南

本页面提供了新版 Prime 自动化功能的相关说明。

  1. 在卖家平台右上角的【设置】下拉菜单中点击【配送设置】。
  2. 在【配送模板】页面上,点击【创建新配送模板】按钮。
  3. 在弹出窗口中,点击【创建新配送模板】,然后点击【确定】。
  4. 输入【配送模板名称】(例如“Prime 配送”)。
  5. 针对运费选择【基于商品数量】/【基于重量】或【价格分段式】运费模式。
  6. 点击切换按钮以启用【根据发货地址和配送服务设置配送地区】。
  7. 确保配送地址正确无误。
  8. 选择您用于 Prime 订单的首选承运人。
  9. 点击【是,我想为分配给此模板的 SKU 启用 Prime 服务】对应的切换按钮以启用 Prime。
  10. 在“标准配送”下选择您用于标准订单的配送服务,然后点击【下一步】。
  11. 选择您用于隔日达的配送服务。您可以查看所选配送服务在 2 天内能够到达的人口覆盖范围。
  12. 选择配送区域限制(如果适用)。这是运费代理。如果您不需要任何区域限制,请保留亚马逊的默认值。点击【下一步】。
  13. 选择您用于次日达的配送服务。点击【下一步】。
  14. 如果您不想为 Prime 提供“次日达”,您可以取消选中。
  15. 再次选中所有选项,然后点击【确认】。

 

 亚马逊官网原文详情:

Shipping Region Automation

Shipping Region Automation helps in setting up delivery regions for One-Day Delivery and Two-Day Delivery based on the delivery speeds of your preferred shipping services and your warehouse location(s). Amazon will periodically refresh these regions to reflect the latest speeds of your shipping services. With Shipping Region Automation enabled, you will not need to manually configure your delivery regions for Premium Shipping Options.

Create a new Prime shipping template

To create an automated Prime shipping template, perform the following steps:


  1. From the Settings drop-down menu on the top right of Seller Central, click Shipping Settings.
  2. On the Shipping Templates tab, click Create New Shipping Template.
  3. In the pop-up window, click Create a new shipping template, and click OK.
  4. Enter the Shipping Template Name (for example, "Prime Shipping").
  5. Choose from either a Per Item/Weight-Based or Price banded rate model for your shipping rates.
  6. Click on the toggle button to enable Shipping Region Automation.
  7. Select your Shipping address and Preferred carriers in the pop-up window.
    Note: Select a Preferred carrier to enable the Next button.
  8. Using the toggle button enable Yes, I want to enable Prime for SKUs assigned to this template and click Next.
    Note: This option is available only if seller is eligible for Prime.
  9. Select the Shipping services for Two-Day and One-Day delivery based on the shipping services coverage. One-Day delivery is optional.
  10. Select Delivery zone limit if applicable. This is a proxy for shipping cost. For example, if you select zone 8 for UPS Ground for Two Day Delivery, the automated shipping regions will be limited to where UPS can deliver in two days from your selected warehouse address within the scope of UPS Ground zone8. Leave Amazon’s default value if you do not need have any zone restrictions. Click Next.
  11. Review Prime shipping settings and click Confirm.
  12. Review and edit shipping rates for Non-Prime customers.
  13. Click Save template.
  14. Assign SKUs to the Prime shipping template.

For more information, see Shipping Settings Automation FAQ section on this page.

Upgrade an existing Prime shipping template

To upgrade an existing Prime shipping template, follow the steps below:


  1. From the Settings drop-down menu on the top right of Seller Central, click Shipping Settings.
  2. On the Shipping Templates tab, select the template you want to edit from the list.
  3. Click Edit Template on the right side of the screen.
  4. Click the toggle button to enable Shipping Region Automation.
  5. Select your Shipping address and Preferred carriers in the pop-up window.
    Note: Select a Preferred carrier to enable the Next button.
  6. Using the toggle button enable Yes, I want to enable Prime offer for SKUs assigned to this template and click Next.
    Note: This option is available only if seller is eligible for Prime.
  7. Select the Shipping services based on the shipping services coverage
  8. Select Delivery zone limit if applicable. This is a proxy for shipping cost. For example, if you select zone 8 for UPS Ground for Two Day Delivery, the automated shipping regions will be limited to where UPS can deliver in two days from your selected warehouse address within the scope of UPS Ground zone8. Leave Amazon’s default value if you do not need have any zone restrictions. Click Next.
  9. Review Prime shipping settings and click Confirm.
  10. Review and edit shipping rates for Non-Prime customers.
  11. Click Save template.
  12. Assign SKUs to the Prime shipping template.

For more information, see Shipping Region Automation FAQ section on this page.

Shipping Settings Automation FAQ

How does Amazon automate Prime shipping regions?

Prime-eligible regions are determined based the carrier’s delivery performance (e.g. on-time delivery) from your shipping location to destination regions where customers order from that are enabled for Prime in your shipping templates. Changes are made periodically to ensure maximum possible Prime coverage with high on-time delivery for Prime shipments.

How many shipping locations can I select?

You can select up to 10 shipping location. Prime regions will be a set of union (or sum) or all regions that the selected shipping services can deliver from each shipping location for Two-Day and One-Day Delivery orders.

What carriers/ship methods should I select?

You should select the carriers/shipping services that you are using to ship Prime orders (standard, two-day, and one-day delivery). All the displayed shipping services in the Shipping Preference Selector are eligible for selection.

Can I select multiple carriers/shipping services?

Yes. Please select all shipping services that you intend to use for Prime orders. Prime regions will be set as a union (or sum) of all regions that the selected shipping services can deliver.

What is Delivery zone limit?

Delivery zone limit allows you to control more precisely the Prime shipping regions. If a ship method’s eligible 2-day coverage spans across multiple zones, and consequently results in different shipping costs, you can control Prime shipping costs by limiting the Prime regions using delivery zone. You can leave the Amazon default value if they do not need to restrict shipping regions by zone. You can verify the shipping costs by zones on the carriers’ website (UPS, FedEx, USPS). Prime badge will only be visible to customers in the regions within the delivery zone limit that can be reached in 1 or 2 days by your shipping services from your shipping locations.

How are Prime coverage percentages determined?

Prime coverage is calculated as the percentage of US population that are within the Prime regions covered by your selected shipping services from your shipping location.

Why is Prime coverage determined by Amazon smaller than what I usually get?

We enable a region as Prime when the selected shipping service can deliver on-time to all ZIP codes in that region. If we find that some of the ZIP codes in that region cannot be delivered on time, we may turn off that region as Prime to protect the customer experience. However, as delivery speeds of shipping services improve, a non-Prime region may be upgraded to a Prime region.

How do I know when regions are changed?

Whenever Amazon updates a Prime region in Automated shipping template, Amazon will create a new version of the shipping template. You can review and see all these changes in shipping template’s history.

What happens if I can’t buy the designated shipping services in Buy Shipping?

You should be able to use the designated shipping services in Buy Shipping if you:

  1. Purchased the shipping label on-time and before the pick-up time for the shipping service
  2. Selected a shipping location that was also defined on your shipping template
If for any reason you fulfilled all requirements (i.e., shipped on time) and still were not able to purchase your preferred shipping service on Buy Shipping, you may buy the shipping label outside of Buy Shipping but please ensure that the shipping service purchased can deliver the products on time. We will automatically ensure that such orders are not counted towards your Buy Shipping eligibility metrics and remove them from your defect report. It may take up to 4 business days from the date of the order for the change to reflect on your account. If you continue to see these orders on your defect report after 4 business days of receiving the order, please contact us. Please note that this only applies to orders tied to automation templates.

 

Shipping Settings Automation User Guide

This page provides instructions for the new Prime Automation feature.

  1. From the Settings drop-down menu on the top right of Seller Central, click Shipping Settings.
  2. On the Shipping Templates page, click the Create New Shipping Template button.
  3. In the pop-up window, click Create a new shipping template, and click OK.
  4. Enter the Shipping Template Name (for example, "Prime Shipping").
  5. Choose from either a Per Item/Weight-Based or Price banded rate model for your shipping rates.
  6. Click the toggle button to enable Set shipping regions based on ship-from location and ship services.
  7. Ensure the shipping location is correct.
  8. Select the preferred carriers you use for Prime orders.
  9. Click the toggle button for Yes, I want to enable Prime offer for SKUs assigned to this template to enable Prime.
  10. Select the ship service you use for standard orders under Standard Shipping and click Next.
  11. Select the ship service you use for Two-Day Delivery. You can see the population coverage that can be reached by the selected ship services in 2 days.
  12. Select Delivery zone limit if applicable. This is a proxy for shipping cost. Leave Amazon’s default value if you do not need have any zone restrictions. Click Next.
  13. Select the ship service you use for One-Day Delivery. Click Next.
  14. You can uncheck if you do not want to offer One-Day Delivery for Prime.
  15. Check all the selection again before clicking Confirm.

 文章来源:亚马逊官方网站