联名品牌的发布准备就绪确认清单

推进品牌意识的提升并告诉受众您在亚马逊上发布新的商品是使用联名品牌取得成功的重要部分。准时和详细是取得成功的关键因素。为营造正面的买家体验,只有在做好准备时才开始向您的受众进行商品推广。使用以下确认清单确定您是否准备好让受众了解您的新商品。

我如何知道何时准备好在亚马逊上宣布推出新款商品?

  • 店铺页面 - 您已发布店铺页面,并且所有功能均在公众网站上正常运行。有关店铺页面的更多信息,请参阅亚马逊广告
  • 选择商品 - 您的店铺中至少已上架 25 种商品(推荐)。
  • 联盟标签 - 您已经注册亚马逊联盟计划(推荐),并收到您的联盟标签。在促销活动中使用您的联盟标签有助于最大限度地提升您的收入,并可通过联盟报告工具深入了解您的营销绩效。对于亚马逊报告工具,请在此处注册。
  • 精炼的消息 - 您已将宣布推出新商品时希望买家获悉的消息缩小为三条(例如,Amazon.com 上的新版官方店铺页面、全新的设计和亚马逊 Prime 优惠)。您制定了明确的行动号召方案,其中包含了所有激励措施(例如,“立即购物”、“在此处了解更多信息”或“转发赢取奖励”)。
  • 营销材料 - 您构思了第一组社交媒体帖子,其中包含您最喜爱的设计。
    注意: 对服装进行促销时,由于存货率较高,因此推荐客户购买黑色、白色、深蓝色和深色石楠色服装。
  • 自我教育 - 您已经查看了我们的商标使用指南,并下载了适当的亚马逊徽标,以便在您的营销材料中使用(如果需要)。请转至商标使用指南和亚马逊徽标以了解更多信息。

 

亚马逊官网原文详情:

Launch Readiness Checklist for Collab Brands

Driving awareness and telling your audience you have new merch on Amazon is an important part of being successful with Collab. Timing and details are the key factors. To yield positive customer experience, begin promoting to your audience only when you are ready. Use the below checklist to determine that you are prepared to let your audience know about your new products.

How do I know when I am ready to announce the launch of new merch on Amazon?

  • Store page – You have published your store page and all features are functioning properly on the public site. For more info on store pages, see Amazon Advertising.
  • Selection - You have at least 25 products populated in your store (recommended).
  • Associates Tag - You have signed up for the Amazon Associates Program (recommended) and have received your Associates Tag. Using your Associates Tag in your promotional efforts will help maximize your earnings and allow you to gain insights into your marketing performance through the Associates reporting tools. For Amazon reporting tools, sign up here.
  • Refined messaging - You have narrowed down the top three messages you want your audience to know when you announce your new merch (For e.g., new and official store page on Amazon.com, brand new designs,, Amazon Prime benefits). You have developed a clear call to action to include all activations (For e.g., "shop now,” "see more here" or "retweet to win").
  • Marketing materials - You have mocked-up your first set of social media posts featuring your favorite design(s).
    Note: When promoting apparel, it’s recommended that black, white, navy, and dark-heather colors featured due to higher in-stock rates.
  • Educate yourself - You have reviewed our Trademark Usage Guidelines and downloaded the proper Amazon logo to use in your marketing materials if desired. Go to Trademark Usage Guidelines and Amazon logo to learn more.

文章来源:亚马逊官方网站