如何在全球范围内定价


在您的主商城之外销售商品时,您应该考虑以下额外费用及其对利润的影响:

  • 直接向国际买家配送商品时的运费

  • 自行配送订单时的国际退货运费

  • 使用亚马逊物流时将库存运往国外运营中心的运费。有关国际配送的更多信息,请参阅物流配送。

  • 您使用当地语言提供上述服务或者雇佣第三方提供商来管理客户语言支持的客户支持成本。有关客户支持的更多信息,请参阅客户支持和退货。

  • 使用其他语言发布 ASIN 花费的翻译费用。有关商品信息和翻译的更多信息,请参阅开店流程。

  • 税收和关税。有关税收与关税的详细信息,请参阅“税费和法规”。


请记住,“建立国际商品信息”工具在计算商品价格时提供货币汇率转换功能。

提示:

  • 在使用“建立国际商品信息”工具创建商品的卖家中,有 50% 以上使用与来源商城相同的商品价格规则。如果您不确定要使用哪项规则,可以考虑先使用与来源商城相同的规则,同时监控您的销量和利润,然后根据需要调整商品价格规则以便微调价格。

  • 考虑使用亚马逊物流让亚马逊配送您的订单,而不是自行配送订单。使用亚马逊物流可能更加经济高效,并您的商品价格更具竞争力。详细了解亚马逊物流。


亚马逊官网原文详情:  

How to price globally


When selling outside of your primary marketplace with Build International Listings, you should consider the following additional costs and their potential impact on your profitability:

  • Shipping costs when you are shipping directly to international customers

  • International return shipping costs, if you are fulfilling orders yourself

  • Shipping costs to send your inventory to fulfillment centers abroad when you are using Fulfillment by Amazon. Learn more about shipping internationally in Ship and fulfill.

  • Customer support costs if you are providing these services yourself in a local language or hiring a third-party provider to manage customer language support. Learn more about customer support in Customer support and returns.

  • Translation costs for listing ASINs in another language. Learn more about listing and translation in Register and launch.

  • Taxes and duties. Learn more about taxes and duties in Taxes and regulations.


Remember that Build International Listings provides a currency exchange rate conversion when calculating your prices.

Tips:

  • More than 50% of the sellers using Build International Listings to synchronize offers use the "Same as source marketplace price" rule. If you are not sure which rule to use, consider starting with that one, monitoring your sales and margins, and adjusting your price rules to fine-tune prices as needed.

  • Consider using Fulfillment by Amazon to have Amazon fulfill your orders instead of fulfilling them yourself. Using FBA may be more cost-efficient and enable you to offer more competitive prices. Learn more about Fulfillment By Amazon.


 文章来源:亚马逊官方网站