自定义购物体验

如果您的业务模式不适合 Shopify 和我们的合作伙伴提供的任何销售渠道和应用，那么您可以使用开发人员工具（API 和 SDK）来开发自己的解决方案。这些工具（称为自定义店面工具）可让您创建以下类型的购物体验：

• 开发自定义网站 - 个性化设置您网站的前端并使用 JavaScript SDK 创建店面。在这种情况下，您可以将在线商店渠道和 Liquid 模板替换为您使用喜欢的语言和工具开发的自定义店面。

• 在移动应用中添加商务内容 - 使用移动 SDK 在您的 iOS 和 Android 应用中开发购物体验。

• 将游戏玩家变成客户 - 使用 Unity SDK 将购物体验插入游戏中。

• 在自定义渠道中销售 - 使用店面 API在任何平台上获得充分的控制能力。

本页相关主题

• “无头”商务和自定义店面

• 创建自定义购物体验

“无头”商务和自定义店面

“无头”商务是一种网站的前端和后台相互独立的架构。自定义店面就是一种“无头”商务模式。创建自定义店面时，您可以将在线商店渠道（前端）替换为您创建的店面，然后将其连接到 Shopify（后台）。您的客户可以浏览产品，将其添加到购物车，然后使用 Shopify 结账流程进行结账。您还可以向 Shopify 添加其他工具（例如，运输和发货工具）来帮助您处理订单。

“无头”商务并非仅适用于在线商店。例如，Shopify 还可以用于其他类型的购物体验，例如移动应用、电子游戏、智能设备等。

复杂的解决方案可能会涉及其他业务系统，例如内容管理系统 (CMS)、客户关系管理 (CRM)、企业资源规划 (ERP) 系统或连接前端或后台的产品信息管理 (PIM) 系统。

创建自定义购物体验

要为您的客户提供定制化的购物体验，请从以下选项中进行选择：

• 使用应用。例如，您可以使用 Buy Button 渠道向现有网站或博客中添加基本的 buy button。其他应用还可以帮助您创建移动应用和在其他销售渠道中销售产品。

• 聘用开发人员或使用以下 SDK 自己开发体验：

Shopify商户官网原文详情：

Custom shopping experiences

If your business model doesn't fit in to any of the sales channels and apps that Shopify and our partners offer, then you can use developer tools (APIs and SDKs) to build your own solutions. These tools, referred to as the custom storefront tools, let you create the following types of shopping experiences:

• Build custom websites - Personalize the front end of your website and create a storefront with the JavaScript SDK. In this case, you'd replace the Online store channel and Liquid themes with a custom storefront built using the languages and tools that you prefer.

• Add commerce to your mobile app - Build shopping experiences into your iOS and Android apps by using the mobile SDKs.

• Turn gamers into customers - Insert shopping experiences into games with the Unity SDK.

• Sell on custom channels - Use the Storefront API to have full control over on any platform.

On this page

• Headless commerce and custom storefronts

• Create custom shopping experiences

Headless commerce and custom storefronts

Headless commerce is an architecture where the front end and back end of your website are independent. A custom storefront is an example of a headless commerce model. When you create a custom storefront, you replace the Online store channel (front end) with a storefront that you've created, and then you connect it to Shopify (back end). Your customers can browse products, add them to a cart, and then check out using the Shopify checkout. You can also add other tools (for example, a shipping and fulfillment tool) to the Shopify to help process your orders.

Headless commerce doesn't apply just to online stores. For example, Shopify can also be used in other kinds of shopping experiences such a mobile apps, video games, smart devices, and more.

Complex solutions can involve connecting other business systems, for example a content management system (CMS), customer relationship management (CRM), enterprise resource planning (ERP) system, or product information management (PIM) system to the front end or the back end.

Create custom shopping experiences

To create custom shopping experiences for your customers, choose from the following options:

• Use an app. For example, you can add a basic buy button to an existing website or blog by using the Buy button channel. Other apps can help you create mobile apps and sell in other sales channels.

• Hire a developer or build the experiences yourself by using the following SDKs:

• JavaScript Buy SDK

• Mobile Buy SDK

• Unity Buy SDK

• Storefront API

文章内容来源：Shopify商户官方网站