注意事项

你应该做什么

给一个有吸引力的优惠券折扣为更高的转换

  • 代金券最低花费可以略高于您的店铺的平均销售额,以增加整体订单和平均销售额 

  • 低折扣或过高的最低消费在驱动点击时效果较差

创建紧急情况,例如在消息中说明优惠券的到期日期或促销期

使用不同的代金券代码来衡量不同买家群体的反应能力

你不应该做的事

不要每天发送相同内容的垃圾邮件,否则他们可能会停止回复你的聊天

不要使用粗俗的语言

不要忽视或不愉快的买家在聊天回应

不要使用第三方聊天服务发送聊天广播,超过每日发送限制或包括内容,Shopee不支持


 Shopee官网原文详情:

IMPORTANT TO NOTE

What you should do

Give an attractive voucher discount for higher conversion

  • Voucher minimum spend can be slightly higher than your shop’s average sales amount to increase overall items ordered and average sales amount

  • Low discount or overly high minimum spend is less effective in driving clicks

Create urgency, such as by stating voucher expiry date or promotion period in the messages

Use different voucher codes to measure responsiveness of different buyer groups

What you should not do

Don’t spam buyers with the same content every day, or they might stop responding to your chats

Don’t use vulgarities

Don’t ignore or be unpleasant to buyers in chat responses

Don’t use third-party chat services to send chat broadcasts that exceed daily send limits or include content that is not supported by Shopee

 文章来源:Shopee官方网站