wish平台CollectionBoost项目如何选择搜索词?

您可以在创建产品集合时选择搜索词。如果您有运行中的活动,那么当用户搜索了您所选的搜索词时就会看到您的产品集合。当您在“创建产品集合”页面中输入搜索词时,文本字段下方将显示该词的建议分数。

该建议分数是对您提供的搜索词的质量评估。分数越高,表示搜索词的可达性和影响力越好,因而可产生更多的曝光量。您应选择既与您产品集合中的产品相关,又能获得较高建议分数的搜索词。

此外,您还可以使用我们的搜索词工具输入搜索词并查看其预计潜在搜索量和预计竞争性。

预计潜在搜索量较高的搜索词通常其预计竞争性也较高,因而为中标这些搜索词,您的竞价也需相应提高。如果您的预算较高,那么为预计潜在搜索量较高的搜索词提高花费会非常有效,因为这可能会最大化您的产品集合曝光量。如果您的预算较低,则可以选择预计竞争性较低、而预计潜在搜索量较高并且与您的产品集合相关的搜索词,从而发挥出搜索词的最大价值。

wish商户官网原文详情:

2. How should I select my Search Terms?

You will have the option to select Search Terms when creating your collection. When you have a running campaign and the user is searching for these Search Terms, your collections will show up. When entering your desired Search Terms on the Create a Collection page, the Suggestion Score for your entered keyword will display below the text field.

The Suggestion Score is an estimation of the quality of the Search Terms you provided. A higher score indicates better reachability and impact of Search Terms, which may lead to more Collection Impressions. Select Search Terms here that are both relevant to the products in your collection and that will keep your Suggestion Score high.

Additionally, our Search Term Tool allows you to enter a Search Term and view its Estimated Potential Reach and Estimated Competition. 

Search Terms with a higher Estimated Potential Reach usually have a higher Estimated Competition, and it may cost more to win bids for the usage of these Search Terms. If you have a higher budget, you may find it most effective to spend more on Search Terms with higher Estimated Potential Reach that could potentially maximize your Collection Impressions. If you have a lower budget, you may get the most value out of your Search Terms by finding Search Terms relevant to your collection with a lower Estimated Competition and a high Estimated Potential Reach.

 文章内容来源:wish商户官方网站