珠宝首饰

要在“珠宝首饰”分类中销售商品,您必须是专业卖家并满足以下基本要求:

  • 销售的所有商品必须与发布的信息和商品描述相符且符合亚马逊珠宝首饰质量保证标准

  • 所有商品必须是正品,且价格不超过 $300,000

  • 满足以下指标要求:

    • 订单缺陷率不超过 1%

    • 取消率不超过 2.5%

    • 迟发率为 4% 或更低

有关详情,请参阅高级珠宝首饰和时尚珠宝首饰的分类。

请继续了解有关销售珠宝首饰和高级珠宝首饰的详细要求。

分类政策与要求

亚马逊希望卖家在发布珠宝首饰类商品时遵循几项要求。这些要求反映了买家对商品质量、商品品牌和消费安全的关注,并确保买家能够放心地买到高品质的正品珠宝首饰商品。卖家还应确保遵守当地和联邦的进出口法规。

在亚马逊上销售时尚珠宝首饰的卖家必须符合下列所有要求。请阅读下列要求。如果您对特定政策有疑问,请查阅关联的帮助页面。卖家还应遵循适用的州和联邦消费安全法规以及进出口限制。

亚马逊只允许获得批准的卖家发布由高级材质制成的珠宝首饰(“高级珠宝首饰”)。珠宝首饰属于“高级”还是“时尚”取决于商品的制作材料。有关详细信息,请参阅高级珠宝首饰和时尚珠宝首饰的分类。想要销售高级珠宝首饰的卖家必须申请批准(请参阅下面的“商品数据要求”部分)。

重要: 未获批准销售高级珠宝首饰的卖家不能在亚马逊上发布高级珠宝首饰商品。

符合这些要求并不能保证亚马逊一定会批准卖家在珠宝首饰分类下进行销售。亚马逊保留审查每个卖家的商品和商品信息质量的权利,其中包括检查商品和商品信息数据是否符合所有适用要求。

注意: 如果卖家不符合这些要求,亚马逊可能会终止或暂停他们的高级珠宝首饰或时尚珠宝首饰发布权限。我们也可能会出于任何原因随时终止或暂停卖家的高级珠宝首饰或珠宝首饰发布权限,并会事先通知卖家。一般要求

  • 销售的所有商品必须与发布的商品信息,以及详情页面上提供的商品描述、图片和规格相符。

  • 所有商品必须符合亚马逊的珠宝首饰质量保证标准。

  • 所有商品必须按照亚马逊的高级珠宝首饰和时尚珠宝首饰的分类指南进行准确设置。

  • 所有商品必须为正品。我们不允许销售任何假冒、复制或仿制商品。我们也不允许侵犯他人商标。我们尊重他人的知识产权,并要求在亚马逊商城发布商品的卖家尊重他人的知识产权。如果您认为亚马逊商城中的商品侵犯了您的知识产权,请使用此在线表单提交投诉。 我们建议具有品牌商标的卖家在亚马逊品牌注册中申请这些品牌的所有权。 亚马逊品牌注册提供用于举报侵犯知识产权行为的专用工具。

  • 珠宝首饰类商品的售价不得超过 $300,000。

卖家要求

  • 没有参与专业销售计划的卖家必须在其申请获得批准后升级至专业销售计划,并且必须在亚马逊上销售珠宝首饰商品时保持参与此计划。

  • 申请发布高级珠宝首饰商品的卖家必须为亚马逊的现有卖家。卖家必须在亚马逊上拥有至少 12 个月的销售经验,且在亚马逊上的年收入不低于 $50,000。

  • 申请发布高级珠宝首饰商品的卖家必须拥有至少一家实体店,且年收入不低于 $50,000。

  • 卖家必须满足以下绩效标准才有资格申请在珠宝首饰分类下销售商品:

    • 订单缺陷率为 1% 或更低

    • 取消率为 2.5% 或更低

    • 迟发率为 4% 或更低

要查看您的当前指标,请转至【绩效】 > 【账户状况】。

如果您的账户不符合最低要求,我们将拒绝您的高级珠宝首饰申请。请先采取纠正措施,确保绩效指标达到最低要求,然后再申请。


 亚马逊官网原文详情:

Jewelry

To offer products in the Jewelry category, you must be a Professional seller and meet the following basic requirements:

  • All products must be sold as listed and described and meet Amazon’s Jewelry Quality Assurance Standards

  • All products must be authentic and priced at $300,000 or less

  • Meet the following metrics requirements:

    • Order-Defect Rate of 1% or less

    • Cancellation Rate of 2.5% or less

    • Late Shipment Rate of 4% or less

For details, see Categorization of Fine vs. Fashion Jewelry.

Keep reading for detailed requirements on selling Jewelry and Fine Jewelry.

Category policies and requirements

Amazon expects sellers to follow several requirements to offer products in the Jewelry category. These requirements reflect concern for product quality, product branding, and consumer safety, and ensure that customers can purchase authentic, high-quality Jewelry products with confidence. Sellers should also make sure to follow local and federal import and export regulations.

Sellers listing Fashion Jewelry for sale on Amazon must meet all the requirements listed below. Read these requirements and consult the linked Help pages if you have questions about specific policies. Sellers should also follow applicable state and federal consumer safety regulations and import and export restrictions.

Amazon only allows approved sellers to offer jewelry made with fine materials (“Fine Jewelry”). Whether a jewelry item is Fine or Fashion is based on the materials the item is made from. For details, see Categorization of Fine vs. Fashion Jewelry.Sellers who wish to sell Fine Jewelry must apply for approval (see "Item data requirements" section below).

Important: Sellers who are not approved to sell Fine Jewelry cannot offer Fine Jewelry items on Amazon.

Meeting these requirements does not guarantee that Amazon will allow sellers to sell jewelry. Amazon reserves the right to review the quality of each seller's products and listings, including checking that those products and listing data meet all applicable requirements.

Note: Amazon may terminate or suspend any seller’s Fine Jewelry or Fashion Jewelry listing privileges for failing to meet these requirements. Or for any reason at any time by notice to the seller.

General requirements

  • All products must be sold as listed and as characterized in the descriptions, images, and specifications shown on the detail page.

  • All products must meet Amazon's Jewelry Quality Assurance Standards.

  • All items must be properly set up according to Amazon's Categorization of Fine vs. Fashion Jewelry guidelines.

  • All products must be authentic. We do not allow counterfeit, replica or knock-off products. Nor do we permit trademark violations. We respect the intellectual property of others and require that sellers posting on our site do the same. If you believe that an item offered on our site violates your intellectual property rights, submit your complaint using this online form. . We encourage sellers with trademarks for their brands to apply for ownership of those brands in the Amazon Brand Registry. Brand Registry provides access to special tools for reporting intellectual property violations.

  • Listing of items priced over $300,000 is not allowed in the Jewelry category.

Seller requirements

  • Sellers without a Professional selling plan must upgrade to a Professional selling plan once their application is approved, and must maintain this plan while offering jewelry products on Amazon.

  • Sellers must meet these performance criteria to be eligible to apply to sell in the Jewelry category:

    • Order-Defect Rate of 1% or less

    • Cancellation Rate of 2.5% or less

    • Late Shipment Rate of 4% or less

To view your current metrics, go to Performance>Account Health.

If your account does not meet the minimum criteria, your Fine Jewelry application will be rejected. Take corrective action and ensure your performance metrics meet the minimum criteria before completing the application.

 文章来源:亚马逊官方网站