“玩具和游戏”假日销售要求
假日销售要求将在“玩具和游戏”中执行，以便在亚马逊上保持良好的买家体验。在 2020 年 11 月 2 日至 2021 年 1 月 3 日期间，卖方必须符合以下绩效标准，才能够通过卖家自配送在“玩具和游戏”中进行销售。如果没有遵守这一标准，您就无法在本假日季直接处理订单商品。
在确定您的绩效标准时，我们会考虑所有卖家自配送订单。使用亚马逊物流 (FBA) 的订单无需遵守假日销售要求。
基于卖家自配送订单（非亚马逊配送订单）的绩效标准
您在亚马逊商城首次售出商品的时间必须在 2020 年 9 月 1 日之前，所售商品不仅限于“玩具和游戏”分类。
在 2020 年 8 月 15 日至 2020 年 10 月 14 日期间，您必须至少完成了 25 笔卖家自配送订单的处理和配送。
在 2020 年 9 月 15 日至 2020 年 10 月 14 日期间，您的配送前取消率不得超过 1.75%。
在 2020 年 9 月 15 日至 2020 年 10 月 14 日期间，您的迟发率不得超过 4%。
截止到 2020 年 10 月 14 日，您的订单缺陷率不得超过 1%。
如果您的绩效没有达到上述标准，我们建议您立即采取纠正措施，以便可以在本假日季销售卖家自配送“玩具和游戏”类商品。我们提供了以下建议，帮助您保持销售资格或提高绩效。
监控您的买家指标并在必要时采取纠正措施。
经常在您账户的【管理订单】部分查看您的订单。
尽可能减少取消的订单；仅上架有货的库存。
在您无法配送订单（例如在度假）时更新您的账户状态。
及时配送订单并确认发货。
确保您的卖家政策保持最新。
如果与外部承运批发商合作，您需要落实其对及时提供配送确认的 SLA 承诺。
提高绩效的其他方式。
常见问题：
符合一个国家/地区的标准，是否意味着我在自己销售商品的所有国家/地区都获得了批准？
在假日季销售“玩具和游戏”类商品的资格针对各个国家/地区分别确定。如果您在多个国家/地区进行销售，您的绩效指标将针对每个国家/地区分别进行评估。
在卖家平台的哪个位置可以找到我的绩效指标？
您可以在卖家账户的“绩效”部分查看近期的买家指标，并可以使用您的绩效报告查看特定时间段的买家指标（使用“显示在以下日期之间的订单”和“订单配送方”筛选条件）。
有关更多详情，请参阅监控您的账户运行状况。
这会影响我的亚马逊物流订单吗？
不会，使用亚马逊物流 (FBA) 的订单无需遵守假日销售要求。如果想要了解有关如何注册的更多信息，请访问亚马逊物流。
为什么我的亚马逊物流订单没有计入我的绩效标准？
假日销售要求的目的是确保在需求量高的时段内，即使不通过亚马逊配送订单，买家也能获得良好的亚马逊购物体验。该标准用于确认卖家拥有相关经验和绩效，能够通过卖家自配送履行对亚马逊买家的承诺。
在 2020 年假日期间，我何时会收到有关通过卖家自配送的在“玩具和游戏”中销售的资格的通知？
我们将在 11 月 2 日之前的一周内向“玩具和游戏”中的所有活跃卖家发送通知，告知他们在假期中有资格在“玩具和游戏”类别中进行销售。
非“玩具和游戏”分类的卖家自配送订单会计入我的绩效标准吗？
会，亚马逊上指定日期内的所有卖家自配送订单都将计入您的绩效标准。
如果我在 2019 年获准销售卖家自配送“玩具和游戏”类商品，那么我是否仍需要满足绩效标准才能在 2020 年假日期间销售卖家自配送“玩具和游戏”类商品？
是的，亚马逊每年会重新评估卖家的资格。
如果我不符合要求，我在“玩具和游戏”中的现有商品会怎样？
对于没有资格在假日期间销售的卖家，现有“玩具和游戏”商品将处于“非在售”状态。相关要求撤销后，您需要重新发布非在售 ASIN。
如果我不符合要求，那么我将有多久不能销售卖家自配送“玩具和游戏”类商品？
假日销售要求的有效期为 2020 年 11 月 2 日至 2021 年 1 月 3 日。如果您不符合要求，则需要在 2021 年 1 月 3 日之后重新发布非在售 ASIN。
怎样在 2021 年 1 月 3 日后重新发布卖家自配送“玩具和游戏”类商品？
要逐一重新发布商品，请在您的账户的“管理库存”部分查看您的非在售商品。您需要更新现有的销售价格和数量，然后保存更改。
专业卖家可以使用库存模板批量更新卖家自配送商品。您应该通过卖家账户的“管理库存”部分来更新和上传销售价格和数量。
按照上述方法更新“玩具和游戏”类商品的数据后，您最多需要等待 24 小时，商品信息便会显示。
亚马逊官网原文详情：
Holiday Selling Requirements in Toys & Games
Holiday selling requirements will be implemented in Toys & Games this holiday season to maintain a positive customer experience on Amazon. Sellers must meet the following performance criteria to be eligible to sell in Toys & Games through seller fulfillment from November 2, 2020 through January 3, 2021. If you do not maintain the criteria, you will not be able to fulfill orders directly this holiday season.
All seller-fulfilled orders are considered when determining your performance criteria. Orders that use Fulfillment by Amazon (FBA) are not subject to the holiday selling requirements.
Performance Criteria based on Seller-Fulfilled Orders (not fulfilled by Amazon)
Your first sale on Amazon must be prior to September 1, 2020 and does not need to be specific to Toys & Games.
You must have processed and shipped at least 25 seller-fulfilled orders from August 15, 2020 through October 14, 2020.
Your pre-fulfillment cancel rate must be no greater than 1.75% from September 15, 2020 through October 14, 2020.
Your late shipment rate must be no greater than 4% from September 15, 2020 through October 14, 2020.
Your order defect rate must be no greater than 1% as of October 14, 2020.
If your performance does not meet the criteria, we encourage you to take corrective action now to be able to sell through seller fulfillment in Toys & Games during the holiday season. We have included the following suggestions to remain eligible or improve your performance.
Monitor your customer metrics and take corrective action when necessary.
Check your orders frequently in the Manage Orders section of your account.
Minimize order cancellations; only show inventory for sale that you have available to ship.
Update your account status when you are not available to fulfill orders (for example, on vacation).
Ship orders and confirm shipment in a timely manner.
Ensure your seller policies are up-to-date.
If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.
Other ways to improve your performance.
Frequently Asked Questions:
If I meet the criteria in one country, am I approved for all the countries where I sell?
Eligibility to sell in Toys & Games for the holidays is determined separately for each country. If you sell in multiple countries, your performance metrics will be evaluated for each country.
Where do I find my performance metrics in Seller Central?
You can find your recent customer metrics in the Performance section of your seller account and can use your performance report to look at your customer metrics for the specified timeframes (using "Show orders between:" and "Fulfilled By" filters).
Refer to Monitor Your Account Health for more details.
Does this impact my Fulfilled by Amazon orders?
No, orders that use Fulfillment by Amazon (FBA) will not be subject to the holiday selling requirements. Visit Fulfillment by Amazon if you would like more information on how to sign up.
Why do my FBA orders not count towards my performance criteria?
The purpose of the Holiday Selling Requirements is to ensure customers have a positive shopping experience on Amazon during a period of high demand even when Amazon does not fulfill the order. The criteria is used to confirm sellers have the tenure and performance record to deliver on the Amazon customer promise via seller fulfillment.
When will I receive a notification about my eligibility to sell in Toys & Games through seller fulfillment during the 2020 holidays?
We will send a notification in the week leading up to November 2 to all active sellers in Toys & Games about their eligibility to sell in the Toys & Games categories for the holidays.
Will my seller-fulfilled orders in non-Toys & Games categories count toward my performance criteria?
Yes, any seller-fulfilled order on Amazon during the specified dates will count towards your performance criteria.
If I was approved to sell in Toys & Games via seller fulfillment in 2019, do I still need to meet the performance criteria to sell in Toys & Games via seller fulfillment during the 2020 holidays?
Yes, a seller’s eligibility is re-evaluated each year.
If I am not eligible, what happens to my existing listings in Toys & Games?
Existing Toys & Games listings will be inactivated for sellers that are not eligible to sell during the holidays. Once the requirement is removed, you will need to re-list inactive ASINs.
If I am not eligible, how long am I unable to sell in Toys & Games via seller fulfillment?
The Holiday Selling Requirements are effective from November 2, 2020 through January 3, 2021. If you are not eligible, you will need to re-list inactive ASINs as of January 3, 2021.
How can I relist my seller-fulfilled Toys & Games listings after January 3, 2021?
To relist your listings one-at-a-time, please view your inactive listings in the Manage Inventory section of your account. You will need to update the sale price and quantity currently on hand and save your changes.
Professional Sellers can update seller-fulfilled listings in bulk using an inventory template. Sale price and quantity should be updated and uploaded via the Manage Inventory section of your seller account.
You will need to update the data for your Toys & Games listings as described above and wait up to 24 hours for your listings to appear.
文章来源：亚马逊官方网站
