珠宝首饰

商品质量要求

  • 所有商品都必须是全新的。不得在珠宝首饰分类下销售二手商品。我们不允许销售二手或古董珠宝首饰。

  • 所有商品必须符合亚马逊的珠宝首饰质量保证标准。我们的材料规格遵循珠宝首饰行业的美国联邦贸易委员会 (FTC) 指南。卖家必须确保所有商品均符合这两套标准。

  • 卖家必须实施质量控制和检验流程。

  • 所有商品必须符合北美商品安全标准。有关更多信息,请参阅我们的消费品安全委员会指南帮助页面。

商品发布要求

  • 卖家在亚马逊上销售的任何商品都必须符合亚马逊商品发布标准。

    • 卖家必须根据卖家平台商品发布指南,恰当准确地对其商品进行分类。

    • 卖家提交的商品名称、要点和商品描述必须清楚无误,并有助于买家了解商品。

    • 卖家必须阅读并了解亚马逊的珠宝首饰质量保证标准、FTC 指南贵金属标记法案(针对推广珠宝首饰商品)和高级珠宝首饰发布提示。此外,卖家必须根据此指南发布商品。

  • 珠宝首饰商品信息必须符合珠宝首饰风格指南。

  • 卖家不得发布现有的珠宝首饰商品,除非此商品属于某种主导珠宝首饰品牌。卖家必须为其销售的每件珠宝首饰商品创建一条新商品信息;亚马逊不允许这些商品与现有 ASIN 或其他卖家创建的商品详情页面相匹配。亚马逊可自行决定合并相同商品。

  • 来自知主导珠宝首饰品牌的珠宝首饰商品必须使用制造商的官方品牌名称和制造商发布的 UPC 进行发布。不允许使用品牌名称变体。来自某些主导珠宝首饰品牌的商品需要使用 UPC,我们也建议其他品牌商品使用 UPC。如果销售的品牌商品没有提供有效的制造商 UPC,则卖家应向品牌所有者/制造商索要 UPC。详细了解如何为您的商品添加 UPC、EAN 和 ISBN。

  • 除非商品确实来自该品牌,否则商标品牌名称不得用于任何商品数据字段(包括【品牌名称】、【商品名称】、【要点】、【商品描述】、【关键词】或【搜索词】)。任何不当使用品牌名称的商品将被禁止。以下是一些例外情况:

    • 如果商品是使用品牌部件(例如 SwarovskiTM 水晶)制作的,您可以在商品名称、要点和商品描述中注明此品牌。但您不得在商品的【品牌名称】属性中包含此部件的品牌,也不得暗示该商品由此品牌生产。

    • 如果商品与某品牌商品兼容或适合某品牌商品,您可以在要点或商品描述中提及此品牌。例如,“此饰品适合 PandoraTM 品牌手镯”或“该电池兼容 RinglyTM 智能珠宝首饰。”请勿在【商品名称】、【品牌名称】、【搜索词】或其他 ASIN 属性中包含兼容的品牌名称。

  • 通用商品或没有品牌名称的商品可使用“无品牌”或“通用”作为品牌名称。

  • 买家必须仅通过亚马逊网站就能完成下单和购买商品的所有步骤。需要买家与卖家沟通定制信息的定制商品可以使用亚马逊定制计划进行发布,该计划支持卖家提供定制和个性化商品。

  • 所有商品信息数据、内容和图片必须适合所有年龄段,并且适用于我们的全球社区。商品数据和图片不得描述或包含裸体(包括赤裸的人体模型)或色情、淫秽或低俗内容。

商品数据要求

所有珠宝首饰商品的商品信息数据必须符合珠宝首饰分类的特定标准。

有关详细指导,请参阅珠宝首饰商品数据指南页面。卖家应确保所有珠宝首饰商品的商品数据均符合该页面描述的所有标准。

只有获得批准的卖家才可以在亚马逊销售高级珠宝首饰。未获批销售由高级珠宝首饰材质制成的商品的卖家不得在亚马逊上销售这些商品。

如果您想申请在亚马逊上销售高级珠宝首饰,并且满足上面“卖家最低要求”部分中列述的要求,那么请按照以下步骤进行申请。

  1. 登录您的卖家账户。

  2. 在【库存】下,点击【添加新商品】。

  3. 搜索一件现有的高级珠宝首饰商品,然后点击【请求批准】。

  4. 填写申请并提交。

所有申请销售高级珠宝首饰的卖家必须缴纳一笔不可退还的申请费用。有关更多信息,请参阅高级珠宝首饰的条款和条件。

注意: 申请销售时尚珠宝首饰则无需缴费。

通过高级珠宝首饰销售审批后,您即可为每件商品(含高级珠宝首饰材质)创建详情页面。

珠宝首饰分类节点分配

亚马逊上销售的珠宝首饰分类广泛,包括由各种不同材质制作而成的商品,其价格从几美分到数万美元不等。为您的商品分配完整且准确的商品数据非常重要,因为这有助于确保买家能够轻松找到您的商品。

您在为珠宝首饰商品创建商品信息时所选择的分类树节点在商品数据中反映为商品类型关键词。 这适用于您使用“添加新商品”,或参考“分类树指南”完成库存文件模板。但是,仅有商品类型关键词无法确定您的商品在亚马逊网站上出现的位置。 要使商品出现在正确的分类节点和细分节点下,商品还必须具有正确的商品名称以及商品材料和其他规格的有效值。我们的现场跟单员会考虑所有商品数据及报价,以确定商品出现的最佳分类节点和细分节点。我们更新了分类树的“珠宝首饰”区域。

请参阅珠宝首饰分类树更新常见问题了解详情。


 亚马逊官网原文详情:

Jewelry

Product quality requirements

  • All products must be new. No used products are allowed in the Jewelry category. We do not allow the sale of pre-owned vintage or antique jewelry.

  • All products must meet Amazon's Jewelry Quality Assurance Standards. Our materials specifications follow Federal Trading Commission (FTC) guidelines for the jewelry industry. Sellers must ensure all items comply with both sets of standards .

  • Sellers must employ quality control and inspection procedures.

  • All products must meet North American product safety standards. For more information, see our Consumer Product Safety Commission Guidelines Help page.

Product listing requirements

  • Sellers must follow Amazon listing standards for any product sold on Amazon.

    • Sellers must classify their products appropriately and accurately, in accordance with Seller Central listing guidelines.

    • Sellers must submit product titles, bullet points, and product descriptions that are clearly written and that help the customer understand the product.

    • Sellers must read and understand Amazon's Jewelry Quality Assurance Standards, the FTC guidelines Precious Metals Marketing Act for advertising jewelry, and the Tips for Listing Fine Jewelry Furthermore, sellers must list their items in accordance with this guidance.

  • Jewelry listings must comply with the Jewelry Style Guide

  • Sellers may not list against existing jewelry items unless it is from one of the Major Jewelry Brands. Sellers must create a new listing for each jewelry product they sell; matching products to existing ASINs or item detail pages created by other sellers is not allowed. Amazon may merge identical products at our discretion.

  • Jewelry products from major jewelry brands must be listed using the manufacturer's official brand name and manufacturer-issued UPC. Use of brand name variants is not allowed. UPCs are required for items from certain Major Jewelry Brands, and are recommended for other branded merchandise. Sellers of branded merchandise without a valid manufacturer's UPC should request UPCs from the brand owner/manufacturer. Learn more about Adding UPCs, EANs, and ISBNs for Your Products.

    • Sellers who produce their own branded merchandise can apply for the Amazon Brand Registry

  • Trademarked brand names should never be used in any product data fields (including Brand Name, Title, Bullets, Product Description, Keywords, or Search Terms) unless the item is actually from that brand. Any listing using a brand name inappropriately will be suppressed. These are the only exceptions:

    • For products made with branded components (such as SwarovskiTM crystals), you can indicate the brand in the title, bullets, and product description. However, do not include thie component's brand in the item's Brand Name attribute, and do not imply that the item is made by this brand.

    • For products compatible with or made to fit a branded item, you can mention that brand in the bullets or product description. For example, "This charm fits PandoraTM brand bracelets" or "This battery is compatible with RinglyTM smart jewelry." Do not include compatible brand names in the Title, Brand Name, Search Terms, or other ASIN attributes.

  • Items that are generic or that do not have a brand name can be assigned "Unbranded" or "Generic" as the brand name.

  • Buyers must be able to complete all aspects of ordering and purchasing a product using only the Amazon website. Customized items that require buyers to communicate customization information to sellers can be listed uising the Amazon Custom service, which allows sellers to offer customized and personalized products.

  • All listing data, content, and images must be suitable for all ages and appropriate for our global community. Listing data and images may not depict or contain nudity (including unclothed mannequins) or pornographic, obscene, or offensive items.

Item data requirements

Product listing data for all Jewelry items must meet Jewelry-specific standards.

Detailed guidance is provided on the Jewelry product data guidelines page. Sellers should ensure every jewelry product’s item data complies with all standards described on that page.

Only approved sellers can sell Fine Jewelry on Amazon. Sellers who are not approved to sell items made with fine jewelry materials may not offer these items on Amazon.

If you would like to apply to sell Fine Jewelry on Amazon, and you meet the requirements listed above in the Seller Minimum Requirements section, follow the application steps below.

  1. Log into your seller account.

  2. Under Inventory click Add a Product.

  3. Search an existing Fine Jewelry item and then click Request approval.

  4. Complete the application and submit.


All sellers who apply to sell Fine Jewelry must pay a non-refundable application fee. See the Fine Jewelry Terms and Conditions for more information.

Note: No fee is required to apply to sell Fashion Jewelry.

Once you receive approval to sell Fine Jewelry, you will be able to create detail pages for each of your items containing fine jewelry materials.

Jewelry browse node assignments

Jewelry on Amazon is a broad category, with items made from a wide variety of materials and prices ranging from pennies to tens of thousands of dollars. Assigning complete and accurate product data to your products is crucial, because this helps to ensure customers can find your items easily.

The browse tree node you select while creating a product listing for Jewelry items is reflected in the product data as the Item Type Keyword. This applies both if you use Add a Product, or while referencing the Browse Tree Guide to complete the Inventory File template. However, the Item Type Keyword alone does not determine where on the site your item will surface. For an item to surface under the correct browse node and refinement nodes, it must also have an accurate title and valid values for the item's materials and other specifications. Our site merchandisers take into consideration all product data, as well as offer price, to determine the best browse nodes and refinements for items to surface in. We have updated the Jewelry areas of the browse tree.

Refer to the Jewelry browse tree update FAQ for details.

 文章来源:亚马逊官方网站