帖子审核

当您创建帖子时,它将经过我们的审核流程。帖子控制面板中的查看详情将显示状态。审查流程通常在 4 小时内完成。

要了解帖子素材要求,请查阅帖子素材接受政策必须满足这些要求才能通过审核。

注意: 除非您具有合法权利,否则请确保您的个人资料名称反映的是您拥有的品牌,而不是推广/销售的品牌。


帖子用户权限

要创建或管理帖子,您必须是管理店铺的供应商或卖家账户中的用户。

【供应商】

若要访问帖子,您必须是供应商账户上的用户。如果您没有访问权限,可以向您的账户管理员提出请求。账户管理员可以在广告平台中导航到【用户管理】,并单击【邀请用户】按钮,添加用户 。新用户需要分配编辑者或管理员角色才能访问帖子。

【卖家】

要访问帖子,您必须是卖家账户中的用户,并且具有查看和编辑帖子的权限。如果没有访问权限,可以向您的账户管理员提出请求。账户管理员可以导航到【用户权限】,并发送邀请,添加新用户。然后,他们可以通过导航到【用户权限】、单击【管理权限】,并选择 “帖子” 旁边的【查看和编辑】,为帖子提供权限。


帖子指标

当亚马逊上的消费者查看您的帖子并与您的帖子互动时,我们会跟踪可见展示次数、互动度和互动率。

可见展示次数

这是消费者可查看帖子的次数,这意味着至少 50% 的帖子会在屏幕上显示至少一秒钟。我们会在亚马逊的商品详情页和帖子上传数据中提供展示次数。

互动度

这是消费者点击帖子的次数。我们将包括所有点击次数,其中包括对图片、品牌标题、标题、显示/隐藏商品以及指向商品详情页的商品链接的点击次数。

互动率

帖子的互动度除以可见展示次数所得的值。

注意: 2020 年 5 月 1 日,我们更新了指标定义,以便与 MRC 标准保持一致,并包括来自亚马逊上所有帖子广告位的展示次数。我们会回填历史数据以反映新定义,以便您可以比较以前时段的指标。


亚马逊官网原文详情:   

Posts moderation

When you create a Post, it will go through our review process. The status will be displayed in View Details in the Posts Dashboard. The review process is usually completed within 4 hour.

Post creative requirements can be found in the Posts Creative Acceptance Policy. It is important that you meet these requirements to pass the moderation review.

Note: Ensure your profile name reflects your brand and not of the brand you are promoting/selling unless you have the legal right to do so.、、


Posts user permissions

To create or manage Posts, you must be a user on the vendor or seller account that manages a Store.

Vendor

To have access to Posts you must be a user on the vendor account. If you don’t have access, you can request an invite from your account admin. An account admin can add users by navigating to User management in the Advertising Console and clicking on the Invite user button. New user needs to be assigned either an editor or an admin role to access Posts.

Seller

To have access to Posts you must be a user on the seller account and have View and Edit permission to Posts. If you don’t have access, you can request access from your account admin. An account admin can add new users by navigating to User permissions and sending an invite. They can then provide permissions to Posts by navigating to User permissions, clicking Manage permissions, and selecting View and Edit next to Posts.


Posts metrics

We track viewable impressions, engagement, and engagement rate as shoppers on Amazon view and interact with your Posts.

Viewable impressions

This is the number of times a Post was viewable by shoppers, meaning at least 50% of the Post showed on the screen for at least one second. We include Post impressions on detail pages and in Post feeds across Amazon.

Engagement

This is the number of times shoppers clicked a Post. We include all clicks including clicks on the image, brand header, caption, show/hide product, and product link to detail page.

Engagement rate

Engagement divided by viewable impressions for a Post.

Note: On May 1, 2020 we updated metrics definitions to align with MRC standards and include impressions from all Post placements across Amazon. We backfilled historical data to reflect the new definitions so you can compare metrics across previous time periods.


文章来源:亚马逊官方网站