组织分析
组织分析可提供有关您组织中商店业绩的组织级别信息。
组织后台中的概览控制面板提供有关您组织中商店业绩的组织级别信息。具有概览访问权限的用户可以一目了然地查看所有商店的指标和趋势。
默认情况下，数据概览上显示的指标的日期范围设置为今天。在页面顶部，您可以选择其他日期范围，包括黑色星期五和网络星期一的范围。销售额按每个商店的时区显示。
概览控制面板分为两个部分：
页面顶部显示你组织中所有商店的合并分析数据（不包括开发商店）。
页面的其余部分显示您组织中每家商店的分析数据。
本页相关主题
查看您组织中所有商店的分析数据
查看您组织中每家商店的分析数据
查看您组织中所有商店的分析数据
页面顶部的部分会合并您组织中所有商店的分析数据，其中包含以下信息：
总销售额 - 您组织中所有商店的总销售额。此值是使用以下公式计算的：
Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping charges由于此计算中包含负值（如折扣和退货金额），因此总额可能为负值。例如，如果所显示的时间范围内的退货金额高于销售额，则该时间范围的总销售额将为负值。
总订单数 - 您组织中所有商店的总订单数。此部分中的订单不包括仅包含礼品卡的订单。
默认情况下，此部分中显示的货币设置为您组织中销售额最高的商店所用货币。可通过点击总订单数部分上方的图标，然后选择您的首选货币来更改货币。
查看您组织中每家商店的分析数据
商店详细信息部分显示您组织中每家商店的图块（不包括开发商店），这些图块根据总收入排列。如果您的组织中有超过六家商店，则可以使用页面底部的箭头按钮显示下一页或上一页。如果要查看特定商店的分析数据，可以通过在搜索已上线的商店字段中输入商店的名称来搜索商店。
每个商店图块显示以下信息：
总销售额 - 商店的总销售额。此值是使用以下公式计算的：
Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping charges由于此计算中包含负值（如折扣和退货金额），因此总额可能为负值。例如，如果所显示的时间范围内的退货金额高于销售额，则该时间范围的总销售额将为负值。
访问次数 - 访问的次数，其中每次访问是指访客在一段时间内进行持续活动。
总订单数 - 商店的总订单数。此部分中的订单不包括仅包含礼品卡的订单。
转化率 -导致订单数超过总访问次数的访问次数所占百分比。如果您选择时间范围今天或 24 小时，则转化率将与前一天的平均转化率进行比较。
平均订单金额 - 一段时间内订单的平均金额。此值是使用以下公式计算的：
Total sales / Total orders
商店图块中显示的货币是商店使用的货币。可以通过将鼠标悬停在总销售额值上，查看转换为所有商店部分中使用的货币的选项。
点击其中的任一链接都可转到商店的 Shopify 后台中的相应报告。
点击查看控制面板可转到该商店的分析页面。
Shopify商户官网原文详情：
Organization analytics
Organization analytics provide top-level information about the performance of the stores in your organization.
The Overview dashboard in the organization admin provides top-level information about the performance of the stores in your organization. Users who have the Overview access can see metrics and trends at a glance across all stores.
By default, the date range for the metrics that are displayed on the Overview dashboard is set to Today. At the top of the page, you can select other date ranges, including a range for Black Friday and Cyber Monday. Sales are shown in the time zone of each individual store.
The Overview dashboard is divided into two sections:
The top of the page displays the combined analytics for all stores in your organization (not including development stores).
The rest of the page displays the analytics for each store in your organization.
On this page
Viewing the analytics data for all stores in your organization
Viewing the analytics data for each store in your organization
Viewing the analytics data for all stores in your organization
The section at the top of the page combines the analytics across all the stores in your organization, and it includes the following information:
Total sales - The total sales of all the stores in your organization. This value is calculated using the following formula:
Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping chargesBecause negative values, such as discounts and returns, are included in this calculation, the total might be a negative value. For example, if you have more returns than sales in the time frame shown, then the total sales amount for that time frame is a negative value.
Total orders - The total number of orders for all the stores in your organization. The orders in this section don't include orders that only contain gift cards.
By default, the currency shown in this section is set to the currency of the store in your organization that has the highest sales. You can change the currency by clicking the icon above the Total orders section and selecting your preferred currency.
Viewing the analytics data for each store in your organization
The store details section shows tiles for every store in your organization (not including development stores) listed according to gross revenue. If you have more than six stores in your organization, then you can use the arrow buttons at the bottom of the page to display the next or the previous page. If you want to view analytics for a specific store, then you can search for the store by entering the store's name into the Search for a live store field.
Each store tile shows the following information:
Total sales - The total sales for the store. This value is calculated using the following formula:
Total sales = gross sales (excluding gift card sales) - discounts - monetary returns + taxes + shipping chargesBecause negative values, such as discounts and returns, are included in this calculation, the total might be a negative value. For example, if you have more returns than sales in the time frame shown, then the total sales amount for that time frame is a negative value.
Sessions - The number of sessions, where each session is a period of continuous activity from a visitor.
Total orders - The total number of orders from the store. The orders in this section don't include orders that contain only gift cards.
Conversion rate - The percentage of sessions that resulted in orders over the total number of sessions. If you select the time range Today or 24 hours, then the conversion rate is compared to the average rate from the previous day.
Average order value - The average value of the orders for the time period. This value is calculated using the following formula:
Total sales / Total ordersThe currency that appears in the store tile is the store's currency. You can view a conversion to the currency used in the All stores section by hovering your mouse over the Total sales value.
Clicking any of these links takes you to the corresponding report in the store's Shopify admin.
Clicking View dashboard takes you to the Analytics page for that store.
文章内容来源：Shopify商户官方网站
