充分利用促销

秒杀和 7 天促销是限时促销优惠，参与的商品将显示在亚马逊促销页面上。您可以使用【秒杀活动管理】提交秒杀和 7 天促销，但需支付一定费用。所有秒杀建议和 7 日促销均需获得亚马逊的批准，才能在亚马逊促销页面上推出。有关更多信息，请参阅秒杀帮助页面。

在选择和创建秒杀时，请考虑以下可能提高秒杀成功率的提示：

创建秒杀之前

• 图文版商品详情页面： 您在亚马逊商城展示商品的方式会影响买家的购买决策。确保商品页面通过高质量图片为买家提供有意义的信息，从而充分利用秒杀。

  请参阅商品风格指南，了解如何创建出色的商品详情页面。

  请参阅商品风格指南，了解如何创建出色的商品详情页面。

• 图文版商品描述： 品牌所有者可以在商品信息中添加图文版商品描述，通过附加的图片和文本改进商品描述部分。此功能仅适用于已通过亚马逊品牌注册流程获批成为品牌所有者的卖家。

• 将秒杀呈现给合适的买家： 确保在适当的分类下发布商品。ASIN 或父 ASIN 在亚马逊商城发布时所在的分类也是秒杀在 Z 秒杀页面中显示时所在的分类。在正确的分类下发布商品，有助于在 【Z 秒杀】中按部类进行筛选时，确保将商品呈现给合适的买家。

• 季节性： 在一年中，所有商品都有向买家进行销售的最佳时间。选择商品的季节性达到最优的那一周。

• 亚马逊商城中的竞争： 您的秒杀可能是亚马逊商城中价格最佳的商品，但请考虑该价格在与其他品牌和销售商的同类商品相比时，是否具有竞争力。

• 亚马逊商城以外的商品价格： 建议的商品价格可以保证您的商品在亚马逊商城中是价格最佳的商品。但请考虑该秒杀价格在与亚马逊之外网站上的商品价格相比时，是否具有竞争力。

创建促销后

• 监控即将推出的促销活动状态： 您可以在促销开始日期的前几天，在促销活动管理页面主动监控即将推出的促销，确保活动始终满足资格要求 如果您的任何已安排的促销被禁止显示，则需要在【促销活动管理】内对促销进行适当的更新。有关更多信息，请参阅对暂拒和正在进行的促销进行故障排除。

• 查看亚马逊上的“即将推出的促销”页面： 促销将于距离促销开始时间 24 小时之前显示在 【Z 秒杀】的即将推出部分。 利用这 24 小时的时间来检查即将开始的促销。您需要在距离计划开始时间 25 小时之前修复被暂拒的所有促销，否则这些促销将不会显示在【即将推出的秒杀】部分，并可能会被取消。以下是一些有用的提示：

• 即将开始的促销显示在预计分类中。在 【Z 秒杀】中使用“商品分类”和“秒杀状态”筛选条件找到即将推出的促销，以确保买家能够看到这些促销。

• 促销应采用高质量图片，并能准确地呈现商品。您可以在卖家平台更新促销图片（如有必要）。

• 促销价格可让买家享受优惠折扣。您可以通过加大折扣力度来降低促销价格，增加促销数量，从而可让更多买家购买您的促销商品。

• 避免更改 ASIN： 对于处于“即将推出”状态的促销，避免对参与促销的 ASIN 或父 ASIN 进行重大更改，具体包括：

• 编辑定价： 如果降低参与促销的 ASIN 原价格，您也可能需要降低同一 ASIN 的促销价格，以避免促销被暂拒。

• 删除或停售商品： 请勿在【管理库存】页面将参与促销的任何 ASIN 的状态更改为“停售”，否则将会取消目前为该 ASIN 安排的所有促销。无法重新激活已取消的促销。

• 创建新的子 ASIN： 对于包含变体的促销，避免在提交促销后创建新的子 ASIN 或向变体系列分配新的子 ASIN。否则会导致我们针对新的子 ASIN 对现有促销进行重新验证，从而造成促销被暂拒或取消。

 亚马逊官网原文详情：

Getting the most of out of your Deals

Lightning Deals and 7-day Deals are time-bound, promotional offers where a product is featured on the Amazon Deals page. You can use the Deals Dashboard to submit Lightning Deals and 7-day Deals for a fee. All the proposed Lightning Deals and 7-day Deals require Amazon approval to run on the Amazon Deals page. For more information, see the Deals help pages.

As you choose and create your Deals, take into account the following tips that may improve the success of your Deal:

Before creating your Deal

• Rich product detail pages: The way you present your products in Amazon Stores can influence a customer’s buying decision. Get the most out of your deals by ensuring your product pages have meaningful information for customers with high quality images.

  See the Product Style Guides to learn how to create great product detail pages.

  See the Product Style Guides to learn how to create great product detail pages.

• Enhanced Brand Content: Brand owners can add Enhanced Brand Content to their listings to enhance the product description section with additional images and text. This feature is only available to sellers who have been approved as brand owners through the Amazon Brand Registry process.

• Surfacing your Deal to the right customers: Make sure that your products are listed in the appropriate category. The category that the ASIN or parent ASIN is listed in on Amazon will also be the category that the Deal will be shown in on the Today’s Deals page. Having your products listed in the correct category will help ensure that it surfaces to the right customers when filtering by department within Today’s Deals.

• Seasonality: All products have an optimal time of year to sell to customers. Choose the week that best optimizes the seasonality of your product.

• On-Amazon competition: Your Deal might be the best priced product on Amazon, but consider whether the price is competitive to similar products from other brand and sellers.

• Off-Amazon prices: The suggested price ensures that your product is the best priced product in Amazon Stores. However, consider whether the Deal price is competitive to prices on websites outside of Amazon.

After creating a Deal

• Monitor the Status of your Upcoming Deals: Actively monitor your upcoming Deals from the Deals Dashboard in the days leading up to the deal start date to ensure they continue to meet the eligibility requirements If any of your scheduled Deals becomes suppressed, you’ll need to make the appropriate updates to the Deal within the Deals Dashboard. See Troubleshooting Suppressed and Live Deals for more information.

• Check Upcoming Deals page on Amazon: Your Deal will be shown in the Upcoming section of Today’s Deals 24 hours before your Deal is scheduled to run. Use this 24 hour window to review your upcoming Deals. Any deal that is suppressed will need to be fixed 25 hours before the scheduled start time or it will not surface in the Upcoming Deals section and may be canceled. Below are some helpful tips:

• Your upcoming Deals surface in the expected category. Locate your upcoming deals using the Department and Availability filters within Today’s Deals to ensure customers are able to see them.

• The Deal image is of good quality and accurately represents the product. You can update the deal image from Seller Central if necessary.

• The Deal price provides a great discount for customers. You can increase the percentage off my lowering your Deal price and increase your Quantity for Deal allowing more customers purchase from your Deal.

• Avoid making changes to ASIN(s): For Deals in Upcoming status, avoid making major changes to the ASIN(s) or parent ASIN participating in the Deal. This includes:

• Pricing Edits: If you lower the price on a participating ASIN(s), you may also be required to lower the Deal price for the same ASIN(s) to avoid Deal suppression.

• Delete or Close Listings: Do not change the status of any ASIN(s) participating in Deals to Closed within the Manage Inventory page. Doing so will cancel any Deal currently scheduled for that ASIN. Canceled Deals cannot be reactivated.

• Create new child ASINs: For Deals that include variations, avoid creating or assigning new child ASINs to the variation family after the Deal has been submitted. Doing so will result in the existing Deal to revalidate with the new child ASINs which will cause the Deal to become suppressed or canceled.

 文章来源：亚马逊官方网站