品牌分析
注意： 此功能仅适用于拥有品牌的卖家。此卖家必须是品牌内部人员，并负责在亚马逊上销售该品牌。
如果您无法使用此功能，说明您尚未被确定为符合亚马逊品牌注册中定义的这些标准的卖家。如果您认为自己符合这些标准，请联系卖家支持。
品牌分析功能包含有价值的洞察数据，可帮助品牌所有者就商品广告组合和营销/广告活动做出明智的战略性决策。
您可以在卖家平台中的【数据报告】选项卡下找到品牌分析功能。以下列出的报告可供品牌所有者使用。点击每个链接，详细了解每份报告中提供的数据。通常会在给定时间段结束后 72 小时内于“品牌分析”中提供相关数据。
请务必阅读并遵守亚马逊品牌分析条款和条件。
品牌分析
亚马逊搜索词报告
人口统计报告
商品对比报告
备用购买报告
市场购物车报告
重复购买行为报告
亚马逊官网原文详情：
Brand Analytics
Note: This feature is only available to sellers who own a brand. This seller must be internal to the brand and responsible for selling the brand on Amazon.
If you do not have access to this feature, you have not been identified as a seller who meets these criteria as defined by the Amazon Brand Registry. If you believe that you do fit these criteria, please contact Seller Support.
Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about their product portfolio and marketing/advertising activities.
You can find Brand Analytics under the Reports tab in Seller Central. The reports listed below are available to Brand Owners. Click on each link to learn more about the data provided in each report. Data is generally available in Brand Analytics within 72 hours of the close of a given period.
Be sure to review and comply with the Amazon Brand Analytics Terms and Conditions.
Brand Analytics
Amazon Search Terms report
Demographics Report
Item Comparison Report
Alternate Purchase Report
Market Basket Report
Repeat Purchase Behavior Report
文章来源：亚马逊官方网站
