推广展示

展示型推广让您能够吸引在亚马逊网站内外浏览的相关受众。

展示型推广活动使用自动生成的展示广告素材,可以激发消费者的购买欲望,并且在外观和感觉上与亚马逊一致。 根据您选择的定向选项,您的广告可以在亚马逊桌面和移动设备上投放,展示在商品详情页和其他亚马逊页面上。您可以对广告进行配置,以便通过各种第三方出版商吸引亚马逊网站外的受众。我们使用品牌安全工具,帮助您将广告投放到合适的相关内容旁边的可靠广告位。当消费者点击您的广告时,他们将转到商品详情页。

商品缺货时,展示型推广广告将暂停。商品补货后,只要处于既定广告活动的时间范围内,广告活动就可以恢复开展状态。一般情况下,最多可能延迟 4 小时才能恢复。

展示型推广仅向品牌所有者卖家开放。 了解如何注册您的品牌

广告活动报告显示商品推广和品牌推广的广告活动效果。

创建展示型推广活动以开始使用。


 亚马逊官网原文详情:

Sponsored Display

Sponsored Display enables you to reach relevant audiences browsing both on and off Amazon.

Sponsored Display campaigns use auto-generated display creatives that help inspire purchase and have the familiar Amazon look and feel. Based on the targeting options you select, your ads can run on Amazon desktop and mobile, both on detail pages and across other Amazon pages. Your ads can be configured to reach audiences off Amazon across third- party publishers. We use brand safety tools to help deliver your ads to trustworthy placements next to appropriate and relevant content. When shoppers click your ads, they are directed to the product detail page.

Sponsored Display ads are paused when items go out of stock. Once the item is back in stock, the campaign will go back to a running state, as long as this happens within the set campaign flight. There could be a delay of (generally) up to four hours for this to happen.

Sponsored Display is only open to sellers who are brand owners. Learn how to register your brand

Campaign reporting shows campaign performance alongside Sponsored Products and Sponsored Brands.

Create a Sponsored Display campaign to get started.

 文章来源:亚马逊官方网站