品牌推广广告翻译

亚马逊在面向买家的网站上支持多种语言。为了帮助以买家首选的语言向其提供无缝体验,我们会将您的品牌推广广告翻译成网站支持的语言。

提交商品推广广告并接受审核后,您可以为广告素材提供自己的翻译。如果您没有提供,我们会将您的广告翻译成西班牙语。虽然翻译时间各不相同,但大多数品牌推广广告将在 24 小时内被翻译。

翻译完毕后,您的广告素材将以与买家的语言设置对应的语言显示。您可以通过导航到“广告素材”选项卡并点击【编辑翻译】按钮,在“翻译”页面中预览您的广告素材译文。

对于支持的第二语言,我们将在翻译广告素材时以默认语言向买家展示品牌推广广告,即使他们选择了支持的第二语言也是如此。一旦翻译可用,我们将以支持的第二语言显示添加内容。对于不支持的第二语言,您的品牌推广广告将不会向买家显示。

注意:

  • 在极少数情况下,如果亚马逊的广告翻译服务无法提供符合我们质量和广告政策标准的翻译,我们将不会提供翻译。但是,您仍然可以添加和编辑您自己的翻译。

  • 促销商品分类(包括图书、音乐、电影和软件、食品和饮料、处方商品和某些个人护理商品)的品牌推广广告不符合我们的翻译服务要求。但是,您仍然可以提供自己的自定义翻译。

编辑翻译

在我们提供翻译后,您可以在【广告活动管理】中您的广告活动广告素材选项卡中查看可用语言和翻译状态。如果您想要编辑翻译或提供您自己的翻译文本,您可以通过点击【广告素材】选项卡中的【编辑翻译】按钮来完成此操作。当您更新翻译并提交翻译时,更新后的文本将在批准上线之前进行审核。

翻译审核

品牌推广广告素材接受政策也适用于已翻译的品牌旗舰店。

当您通过广告活动管理中的广告素材选项卡编辑翻译时,更新后的文本将经过审核,其处理时间与默认语言的广告相同。


 亚马逊官网原文详情:

Sponsored Brands translations

Amazon supports multiple languages on the shopper-facing website. To help provide a seamless experience for shoppers in their language of preference, we will translate your Sponsored Brands ads into the website’s supported languages.

Once you submit your Sponsored Brands ad and it is being reviewed, you can provide your own translation for the ad creative. If you don’t provide one, we will translate your ad into Spanish . While translation time varies, most Sponsored Brands ads will be translated within 24 hours.

Once your creative is translated, it will be shown in the language corresponding to the shoppers’ language setting. You can preview your translated creative in the Translations page by navigating to the Creative tab and clicking on the Edit translation button.

For supported secondary languages, we will show shoppers the Sponsored Brands ad in the default language while the creative is being translated, even if they have selected a supported secondary language. We will show the add in the supported secondary language once the translation is available. For unsupported secondary languages, your Sponsored Brands ad will not be shown to shoppers.

Note:

  • In rare cases, when Amazon’s ad translation service is not able to provide a translation that meets our quality and ad policy bar, we will not provide a translation. However, you can still add and edit your own translations.

  • Sponsored Brands ads promoting product categories such as media, including books, music, movies, and software, food and beverages, prescription products, and certain personal care products, aren’t eligible for our translation services. However, you can still provide your own custom translations.

Edit translations

After we provide the translation, you can see the available languages and translation status in the Creative tab for your campaign within Campaign manager. If you want to edit the translation or provide your own translated text, you can do it by clicking the Edit translations button in the Creative tab. When you update the translations and submit them, the updated text will go through a moderation review before it’s approved to go live.

Translation moderation

The Sponsored Ads Creative Acceptance Policyalso apply to the translated Store.

When you edit the translation through the Creative tab in the Campaign manager, the updated text will go through moderation and will be subject to the same turnaround times as your default language ad.

 文章来源:亚马逊官方网站